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Scooped by Stacey Pretorius!

Most Cost Effective Promotional products

Most Cost Effective Promotional products | IMC |
Most Cost Effective Promotional products
Stacey Pretorius's insight:

This websites content on promotional products curated here on, bring great visibility to products available and provides a platform for these products not only to be seen on their website but also on

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Rescooped by Stacey Pretorius from Social Media Branding and Social Media Business!

Women, Blogs and Social Media - Project Eve

Women, Blogs and Social Media - Project Eve | IMC |
women blogs and social media (RT @projecteve1: "Women, Blogs and Social Media - Project Eve")

Via Peter Wilkinson
Stacey Pretorius's insight:

Trust gained through social media blogging for products and the reality of increased sales through these blogs - for women in particular.

Neusa's curator insight, December 13, 2013 3:55 AM

Tenho que ver se enquadro nestas informações...

Jose Cabanas's curator insight, December 13, 2013 4:42 AM

No mater if you are woman or man. I would suggest to follow @projecteve1 twitter account

Felice Kimbrew's curator insight, October 27, 2014 1:10 PM

I never noticed until now, that you see many MORE social networking groups that empower women instead of degrade. There are plenty of groups online that offer resources to not just women, but target other types of genders and groups by offering aid to help them. 

Rescooped by Stacey Pretorius from IMC!

What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?

What Does Ellen's Tweet Heard 'Round the World Mean for Marketers? | IMC |

For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone.

Via Nicole Smith
Stacey Pretorius's insight:

An image of some of the biggest celebrities from the Oscars take by the sponsor Samsung smartphone featured through a tweet on Ellen's page. Brings creativity back to the table for marketers looking for new ways of reaching their audiences. This may have been spontaneous or prompted by the sponsor nonetheless has had over 3.3 million tweets. This way to market the Samsung brand has truly stood out to be a social media success.

Shani McGee's curator insight, April 14, 2014 12:15 AM

This article delves into the subject of creating unique IMC vehicles and thinking outside of the box. It relates to organic social media marketing and how important images have become to marketing a brand. It also looks into having people promoting the brand that other consumers look up to and want to be like. This tweet just shows how powerful social media, smart phones and pictures have become in today's marketing world. 

Bayley Lord's curator insight, May 15, 2014 9:14 PM

This article shows a creative content for IMC vehicles and different way for marketers to stand out. This tweet shows how celebrity can play a huge role in IMC and how viral images and post can be. This marketing strategy was effective as it exposed a brand and made people want it. By getting people to promote a brand, this will engage consumers from different target audiences. This shows how different channels and platforms of marketing can be powerful, especially using social media.


Chisato Yonemoto's curator insight, May 15, 2014 11:12 PM

I find this is very interesting. How many has this #selfie been retweeted or shared on many social media networks? This explains and symbolizes the most recent successful IMC campaign has ever accomplished. Just the way these people smiled In the #selfie, we sure feel some kind of connection between the celebrities in the picture and broke though the clutter.

Rescooped by Stacey Pretorius from Themes of IMC: The Last Milestone!

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | IMC |
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]

Via Brad McMahon
Stacey Pretorius's insight:

Trust, engagement to buying products - Businesses that use social media increase their interaction with target audiences and the interest of these audiences towards their brands.

Meera Bhana's comment, May 9, 2013 9:00 PM
I think it depends on how the media site is communicating the brand or product. Some businesses tend to overload on information and strategies which makes consumers lose interest and not always bother to purhase the product.
Aloivaa Su'a Siaki Tupuola's curator insight, April 13, 2014 7:29 PM

Swift emerge of social media technology create marketing advantages and become an integral element to direct marketing mix, in terms of designing their IMC campaigns. The two popular social media networks, Facebook (estimated about 1 billion users) and Twitter (about 500million users) became popular and being recently accepted by marketers as good platforms to interact with consumers. Through this social integration and interaction between users on daily basis, created many opportunities to marketers in terms of positioning brands and putting more advertising that are exposed by users.


The author’s insights is supported and it can be trusted in a way of accepting and can be prove by statistical figures and research results conveyed in the article. Brands positioning on social media networks can be trusted by customers more than any other media comm, because the existence of word of mouth is powerful to persuade and convince them. More specifically, social network users can discuss brands, share information about brands and may lead up to get better brand knowledge and awareness. So, the information generated from users interaction and discussion of a particular brand could increase consumers brand knowledge and awareness and may lead up to a buy the brand.


However, marketers and firms must have to be careful and strategically consider that social media can wide spread PWOM( positive word of mouth) as well as NWOM(negative word of mouth) about a brand in a very fast pace throughout the global.


NayanVallabh's curator insight, May 13, 2014 8:20 PM

This article shows that if companies integrate social media with their business, then they are able to create a powerful tool to establish new ideas for marketing and increasing consumer engagement and trust. If businesses increase their activity with their consumers then the interest of their consumers will increase their perception of the brand.


Rescooped by Stacey Pretorius from IMC Weeks 6,7 and 8!

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | IMC |
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done

Via kevin bang, Kate McKenna
Stacey Pretorius's insight:

This article contains valuable information on key aspects of integration for businesses looking to run IMC campaigns. Integration is using a unique concept from the brand, and by incorporating consumer insights develops the campaign across different communication disciplines in creative and different messages

Jordan Reti Pereira's comment, September 26, 2013 8:46 AM
@Dallan. This article is intriguing, and I fully understand your insight as it has thrown me off too. What I understood from it though was that in order for a brand to have a seamless integration between their campaigns, it should feel natural. The cliched "matching luggage" technique as mentioned in the article is bound to get boring, due to repetition being a quick-fire reason to ignore messages. Instead, having subtlety between campaigns with hints of previous messages can give consumers that feeling of something fresh but familiar.
Dallan Milich's curator insight, October 1, 2013 10:24 PM

This article has thrown me off what I thought marketing integration is. I thought that the same message was going to be portrayed across very channel. This article suggests that, that would become boring to consumers. You still communicate the basic idea but in different ways to keep the consumer linking the ad to the basics of your brand. “It’s about connecting the brand with human emotion”. Human emotion depends on you liking it or not and why? Creating (or not) a bond that lasts long!

Abbey 's curator insight, March 17, 2014 4:41 PM

I find this article really interesting, It highlighted to me the importance of having a deeper connection with consumers when marketing your brand or product. Something I picked up on both the Snickers and Nike campaigns is that the use the word "you"...


Nikes "Find your greatness" and snickers "Your not you when your hungry". The use of "you" is more likely to make consumers feel targeted and included by the advertisement and as though it was directed at them.