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Great Link - Coca-Cola VP Talks About the Keys to Social Media Success - Marketing Pilgrim

Great Link - Coca-Cola VP Talks About the Keys to Social Media Success - Marketing Pilgrim | IMC | Scoop.it

Marketing PilgrimCoca-Cola VP Talks About the Keys to Social Media SuccessMarketing PilgrimWendy Clark, senior VP-integrated marketing communications and capabilities at the Coca-Cola Co.


Via Keith Fiveson, Robin Stroud
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Robin Stroud's curator insight, January 30, 2014 9:29 AM

Coca-Cola knows a thing or two about effective marketing...

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Great Link - Coca-Cola VP Talks About the Keys to Social Media Success - Marketing Pilgrim

Great Link - Coca-Cola VP Talks About the Keys to Social Media Success - Marketing Pilgrim | IMC | Scoop.it

Marketing PilgrimCoca-Cola VP Talks About the Keys to Social Media SuccessMarketing PilgrimWendy Clark, senior VP-integrated marketing communications and capabilities at the Coca-Cola Co.


Via Keith Fiveson
more...
Robin Stroud's curator insight, January 30, 2014 9:29 AM

Coca-Cola knows a thing or two about effective marketing...

Rescooped by Ryme Al-Shdidi from Mad Social Data Scientist
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How To Turn Consumer Insights Into Profitable Action

We have to do a better job understanding our consumers.” What companies want is a more precise way to tap into their customers’ wants and needs. In short, they require consumer insights (CI) that are not only insightful, but that get connected, and acted on, throughout the business. For this to happen, three things are essential.


Via Kurt Genden
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What is IMC?

What is IMC? | IMC | Scoop.it
Whenever I think of Integrated Marketing and Communications (IMC) I like to use the example of riding a bicycle. We all know that in order to actually ride that bicycle and to reach your destinatio...

Via Crystal Ma, Alexis-ellen Day
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Chontelle Ah-Ping's comment, August 15, 2013 5:50 PM
Making sense of concepts such as IMC is so much easier when it is explained using activities we can all relate to. We all know how to ride a bike, therefore we can attach the importance of each IMC aspect to the activities of riding a bike. Although I have an understanding of IMC, simplifying the concept is very engaging. I agree with you Vic, that IMC should be constantly managed so the brand is doing all it can to live up to its potential and the is appealing to its consumers in the right ways.
Anna Shen's comment, August 19, 2013 10:15 AM
The use of examples here relating to IMC are very easy to understand and allows me to grasps the importance of IMC. The use of the bike example is an excellent way in seeing this. I agree it is important to be successful in all parts of the IMC concept so that the business is able to reach maximum potential.
Brett Reid's curator insight, September 30, 2014 9:07 PM

Very interesting article. A deep yet simplified insight into understanding Integrated Marketing Communications (IMC) .The use of the bicycle as an example is something that can easily be related to. The combinations used in this article for IMC are easily visible when watching My Kitchen Rules. 

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Great Link - Coca-Cola VP Talks About the Keys to Social Media Success - Marketing Pilgrim

Great Link - Coca-Cola VP Talks About the Keys to Social Media Success - Marketing Pilgrim | IMC | Scoop.it

Marketing PilgrimCoca-Cola VP Talks About the Keys to Social Media SuccessMarketing PilgrimWendy Clark, senior VP-integrated marketing communications and capabilities at the Coca-Cola Co.


Via Keith Fiveson, Robin Stroud
more...
Robin Stroud's curator insight, January 30, 2014 9:29 AM

Coca-Cola knows a thing or two about effective marketing...

Rescooped by Ryme Al-Shdidi from Mad Social Data Scientist
Scoop.it!

How To Turn Consumer Insights Into Profitable Action

We have to do a better job understanding our consumers.” What companies want is a more precise way to tap into their customers’ wants and needs. In short, they require consumer insights (CI) that are not only insightful, but that get connected, and acted on, throughout the business. For this to happen, three things are essential.


Via Kurt Genden
more...
No comment yet.
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Social media breaks barriers of communication within organisations - Economic Times

Social media breaks barriers of communication within organisations - Economic Times | IMC | Scoop.it
Economic Times
Social media breaks barriers of communication within organisations
Economic Times
Organisations started by using social media as a recruiting tool.

Via Alan Horton
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Ng Keng Hoe's curator insight, May 13, 2014 12:07 PM

Evolution on the way of communication leads people more willing to communicate each other through social media. Result has shown every piece of single information will not be miss out and could be save and trace back easily with a tips of finger.