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Aussie Builders surprise public with loud empowering statements - YouTube

Share your videos with friends, family, and the world
Robbie van Dijk's insight:

Talking about reactions to an IMC message. Personally, I was loving this add. I thought it was powerful and inspirational. That is, until the Snickers 'you aren't you when you're hungry'' came up. I Thought that is was essentially saying that no man in any solid frame of mind would say nice, endearing things to a woman. Don't be hungry. Eat Snickers and be a sexist pig. 

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The Sacrée - Integrated Marketing Communication Campaign

This is the IMC campaign for a fictional product called The Sacrée, which is a range of Ultra-Luxury Watches. This presentation has been made for educational...
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Integrated Marketing Communications

COMM375 Standalone presentation about Integrated Marketing Communications. Cited videos: Mcdonalds ad: http://www.youtube.com/watch?v=eBwmv3hYgHc Coke ad: ht...
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FIRST KISS (Gay Version from New Zealand)

FIRST KISS (Gay Version from New Zealand) | IMC | Scoop.it
See Love Your Condom's boys only remake of FIRST KISS
Robbie van Dijk's insight:

Definitely an amazing example of a successful social IMC campaign. This video went viral internationally within 2 days. Definitely en example of how strong weak ties can spread information so quickly. Blogs like Buzzfeed and Huffpost picked this up extremely quickly.

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Nike 'She Runs' Case Study - MFA Awards 2012 (Best Integrated Media Campaign)

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