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7 Effective Ways To Engage On Twitter Infographic Plus The Teacher’s Guide To Twitter

7 Effective Ways To Engage On Twitter Infographic Plus The Teacher’s Guide To Twitter | IMC |
7 Effective Ways To Engage On Twitter Infographic Plus The Teacher’s Guide To Twitter

Via Christopher Pappas, kaitlin lelievre
Christopher Pappas's curator insight, November 11, 2013 9:27 AM

7 Effective Ways To Engage On Twitter Infographic Plus The Teacher’s Guide To Twitter


If you are interested in to know how as a teacher can you effectively utilize Twitter I highly encourage you to read The Teacher’s Guide To Twitter.


At the Social Learning Guide to Twitter for Teachers you will find:
1) A creative writing lesson plan using Twitter,
2) 15 creative ways to use Twitter in the classroom, and
3) 17 videos on how as a teacher can you use Twitter in classroom! 

kaitlin lelievre's curator insight, March 15, 2014 10:55 PM

Point 7; Leaving space. I think is becoming more common practice since the "RT" function on Twiter has been changed. this allows others to join the conversation and make their tweet make more sense as a stand alone tweet to their followers instead of having to look at what the tweet was replying to in a conversation.


The Idea of "tweet again" is new to me, I have seen the practice done by annonomus "funny" pages like and hobby pages like @relatabletweets @AboutVirgos who don't have a lot of new things to say and are usually trying to get as many Rt-->followers as possible therefore it is important for them to be at the top of their followers timelines to be seen. Whereas "celebrates very rearly tweet the same thing/topic twice unless they are promoting their work/tour or a competion or sponsor company.

New Media in Transition's curator insight, May 13, 2014 10:46 PM

We talked about interactivity in class. These engaging and interactive infographics make Twitter more fun than simply reading words. -Courtney Lichtenberger 

Rescooped by Owen from IMC-Marcoms2014!

Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | IMC |

Via Dugguri, Cyndee Mudliar, Liam Palmer, Holly Knowles
Owen's insight:

hashtags is a kind of symbol, a symbol is a brand

Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

Rescooped by Owen from Integrated marketing communication!

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business | IMC |

ThiLearn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Érica Ariano, Ellie Xun, zzz, Meg MacDonald, melanie Cottrell, Joe Wei, Maddy Schwarz, Patrick Wong
Owen's insight:

IMC for the small business

NayanVallabh's curator insight, May 12, 2014 11:35 PM

This article is basically a guide on how to develop and create integrated marketing communications within a business. there are 2 factors that drive IMC, offline and online marketing. offline marketing is print media, TV and posters so the traditional factors of creating brand awareness. online marketing is social media platforms such as Facebook. there are 4 tips on how develop a IMC strategy. 1. creating an IMC goal. Individuals must be aware of these goals in order for them to complete the goals. 2. Know your customer. Marketers will be able to gain an advantage when they create a IMC campaign by identifying who their target market will be. 3. Check for Consistency. Ensures that the consumer and the marketer have a strong, clear idea of what the brand is and about. 4. Audit your marketing. It is important to review your marketing strategy to achieve these results such as the positives and negatives of the plan. If marketers are able to focus on these main areas then it will help their business become more successful.


EmilyTse's curator insight, May 15, 2014 3:12 AM

This article discusses about how to create an integrated marketing communication strategy for small businesses. I believe that this article is interesting because i would think that that IMC strategy could only be implemented effectively by companies on a large scale.

Yuhua Hong's curator insight, August 3, 2014 7:26 AM

The article identifies genernal offline and online marketing channels and give a clear explaination about integrated marketing communication(IMC). It is stated that IMC is designed for delivering content massage to target audiences. There are four genernal steps for establishing IMC. Firstly, define your IMC goals so that you can always keep them in mind during IMC planning and operations. Then, getting familiar with your target audiences. For any businesses, consumers’ opinions and reactions towards their IMC plan are very important to the company. The third step is ensure you deliver your content messages consistently over all different media channels. Finally, it should be noticed that conduct marketing audits regularly will be a helpful way to review and revise your strategy. 

Rescooped by Owen from Integrated Marketing Communications!

How Advertising is an Appropriate Marketing Strategy for every Brand?

How Advertising is an Appropriate Marketing Strategy for every Brand? | IMC |
There are various tools of marketing used by a brand or product owner. Amongst the various tools of marketing, advertising is an important as well as essential tool to bring a boost in the brand...

Via Tdi India, Richard Crosby
Owen's insight:

advertising is the common way to release a brand

Hyungjin Shin's curator insight, April 23, 2014 5:24 AM

It is significant to use the right channel for the chosen target audience.

Even if there are lots of advertising, company can fail to attract potential customers.

There has to be thorough research before implementing any forms of advertising tools.

If all these consider at the beginning stage, there would  occur unique impression and competitive advantage among competitors as the article says.

Richard Crosby's curator insight, April 23, 2014 8:00 PM

I decided to scoop this article just on the pure down to basics relevance and importance it has to IMC from an advertising stand point.


It points out they way advertising connects to consumers and the way the message can be delivered and received through a advert. This is the essential point to an advert and many advertisements create different and new ways to communicate that message. Whether its to promote a product or increase brand awareness, there is numerous ways to advertise this.


The other point they made which is of high relevance to an IMC plan is that advertising can boost a brands business. Obviously the most common effect is product sales, which therefore directly affect the business.


So these are just two ways that advertising can be an effective tool for an IMC plan, especially for a business as they can greatly affect that businesses profits and awareness.