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7 Ways to Create a Successful Integrated Marketing Campaign - CIO

7 Ways to Create a Successful Integrated Marketing Campaign - CIO | IMC | Scoop.it
CIO
7 Ways to Create a Successful Integrated Marketing Campaign
CIO
While there is no one sure-fire formula to creating a successful integrated marketing campaign, there are steps that businesses and marketers can take to maximize viewership.

Via Liam Palmer, Jana Jess
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Integrated Marketing Remains The Holy Grail For Marketers And Consumers - Forbes

Integrated Marketing Remains The Holy Grail For Marketers And Consumers - Forbes | IMC | Scoop.it
Forbes Integrated Marketing Remains The Holy Grail For Marketers And Consumers Forbes Yes boys and girls I am back with yet another article on the topic of integrated marketing communications, cross-channel marketing, omni-channel marketing,...
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Why Vine is going to completely change marketing

Why Vine is going to completely change marketing | IMC | Scoop.it

Will six-second ads become the new standard? Here's why Vine will become marketing's biggest game changer.

 




Via Dugguri
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Daniel Gate's curator insight, May 14, 2014 6:45 PM

One of the newer aspects in the social media world is Vine, which was purchased by Twitter. It allows 6 second videos. Similar to twitter limited the number of characters you can have in a tweet, Vine limits how long a video can be. The guy in video demonstrates that having this limited time requires markets to get there message across in a very limited amount of time, which is good. He sees it as consumers are more likely to watch the video because it comes with the guarantee of being only 6 seconds, and often consumers don't want to spend time, in there likely busy schedules, watching longer videos. If marketers manage to portray a good message for there brand with Vine, then there could be some very positive effects.

Matthew Wafer's curator insight, July 31, 2014 10:53 PM

Very short article and quick video that explains how 7 second vine type adverts will be released throughout social media and will change the marketing structures within these channels, which if is quite intriguing on the basis that us as consumers are changing the method in which marketing works through channels as it continues to be pushed more and more onto social networking sites.

Sky Pirate's comment, September 25, 2014 3:23 AM
I think that with the advent of new media in marketing, the attention span of consumers has decreased because of the large amount of differentiating communication messages consumers are exposed to on social media platforms. So I do believe that 7 second vines will change the face of marketing, in particular advertising.