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Rescooped by Millie Watson from Integrated Marketing
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Brands Need Integrated Campaigns To Reach Connected Consumers

Brands Need Integrated Campaigns To Reach Connected Consumers | IMC | Scoop.it

Study: Brands must go digital and join the dots

 

SUMMARY: Online marketing will help shape 80% of consumers' discretionary spending by 2015, according to a Gartner/ExactTarget study, which suggests brands should focus on developing "hyper-connected" sales and marketing strategies. The brands that move away from single-channel campaigns and find ways to combine tools such as e-mail, social, search and video are expected to experience the biggest payoffs, according to the Marketer's Guide to Multichannel Campaign Management.

 

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Via Maddie Marquet
Millie Watson's insight:

This article explores the importance of brands needing to integrate their marketing campaigns to reach their consumers. Brands need to move away from single channel campaigns. Consumers are harder to to reach and with all the advertising/promotional clutter brands messages are reaching consumers. To ensure that their campaigns reach as many people as possible and their brand gain exposure and awareness brands need to integrate their communication channels. 

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Rescooped by Millie Watson from Public Relations & Social Marketing Insight
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Is Social Media Going to be the Death of Branding?

Is Social Media Going to be the Death of Branding? | IMC | Scoop.it

... So yes. Maybe social media is killing traditional brand building.It just means that brands have to adapt. To paraphrase Seth Godin, brands no longer own market share; they rent it.

 

Every single interaction becomes a branding opportunity. And if they decide not to engage, they’re out of business.

 

The fact is, social media lead conversion rates are 13 percent higher than the average lead conversion rate. This amazing statistic just goes to show you that social media absolutely has a positive business impact.Brands are learning that what worked a decade ago no longer does, that their carefully controlled images can crumble in an instant. They must offer value in their online communications. They must build relationships and provide personalized and relevant content....


Via Jeff Domansky
Millie Watson's insight:

The article states that social media is will be the death of branding. This may be the case, and if so, brands will have to adapt to a new environment. Social medias nature is to start conversations and network them. Brands don't have the resources to reach as many people as social media does. Brands can obviously have a presence on social media and use this as a platform to communicate the brand values and message. 

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Jeff Domansky's curator insight, September 30, 2013 9:22 AM

Case studies and marketing food for thought....

John Zinga's curator insight, October 6, 2013 5:27 PM

You also are a brand and should follow some of these basic ideas to promote yourself among your peers and social network.

Elba "Vicky" Pagán's curator insight, October 10, 2013 4:37 PM

The need to adapt!

Rescooped by Millie Watson from Public Relations & Social Marketing Insight
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Where Marketing Ends, Branding Begins

Where Marketing Ends, Branding Begins | IMC | Scoop.it

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”

 

What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following:

● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?

● Brand mentions, links, and social popularity – I have to be as visible online as possible, because this promotes brand recall

● SERPs visibility, ad campaigns, and other promotional efforts.

 

If you answered any of the above, then you’re looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they only scratch the surface of branding....


Via Jeff Domansky
Millie Watson's insight:

The article explores the differences and the common misconceptions between marketing and branding. 

Marketing advertising and other promotional activities main purpose is to communicate the brand personality and message. Where as branding is comprised of your personality, your voice and your message. Branding is essentially portraying traits of a person. This article gives an in-depth insight into the right way branding should be communicated. When put into the same category as marketing, this can often lead to unsuccessful branding. 

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XDS Marketing's curator insight, July 16, 2014 9:31 AM

But who handles your "Branding"? Your "Marketing Department" right?

Mathew Weir's curator insight, October 1, 2014 7:46 PM

This artical talks about the difference between marketing and branding.  People often think that branding involves logos, colour, links and promotional efforts and this is considered to be looking at branding the wrong way.  Branding is the culture itself, the message that permeates and rules all the process of your business.

Jeshneil Prasad's curator insight, October 2, 2014 8:36 PM

The article outlines the differences in branding and marketing and outlines the misconceptions people make about branding. As suggested branding is about the promotional activities that ensure when launching your products or services it is rather about the  message, voice, culture, and vision of your company and products.