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Rescooped by melanie Cottrell from IMC!

Jandals in posters: Saatchi keeps the summer going with new L&P campaign (via. StopPress)

Jandals in posters: Saatchi keeps the summer going with new L&P campaign (via. StopPress) | IMC |

Via Nicole Smith, Shani McGee
melanie Cottrell's insight:

Think Saatchi and Saatchi have chosen a fantastic direction with the marketing campaign.  The executed the idea of ' Holding on to Summer" by having customers poster and adshells scattered around auckland with removeable towels and jandals. They work great together as a primary and secondary medium source. 


Kiwis love the summer and especially having the warm weather we have currently, it enforces and remind kiwis of fond fun memories they have had during summer. 


creative director Guy Roberts said that "for many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”

Shani McGee's curator insight, April 14, 2014 12:08 AM

I think that Saatchi and L&P have created a great campaign for New Zealanders! Using different vehicles through IMC they have been able to help NZ'ers hold onto summer for that little bit longer; and at the same time they have been able to let customers link the happy feelings they receive from being reminded about summer and also by receiving free gifts to their brand L&P. I think that this IMC process has  been implemented in a clever and original way! Made me get warm fuzzies and I only watched the advertisement!  

Bayley Lord's curator insight, May 15, 2014 9:56 PM

This is such a creative way on marketing a brand and product. especially for New Zealand, it is a new idea that has never been done before. I think that using different vehicles through IMC, it has developed into more than just a campaign but has turned into a memory. L&P have differently been very successful in being creative and implementing a more originally idea. this is very good way to market a brand and capture people attention.

Anna-Gabriella's curator insight, May 16, 2014 12:48 AM

This is an example of an engaging interactive marketing communication advertisement. It has evidently conducted in depth market research to identify its target audience.

I believe this advertisement is based around the idea of a typical Kiwi summer and the interests which compel them. 

It is interactive with how they attract attention through the bright and happy colours, also, the posters that enabled the public to pull off a pair of jandals, which then they were able to wear and attach meaning and a connection to L&P. To keep up with the jandal demand they have said they would continuously reimburse the posters to avoid public disappointment.

They are using the element of surprise to catch the public and medias attention which keeps the public guessing and adds to interest.

All around a very well though of IMC campaign utilising all the right methods in order to attract the right attention, resulting in brand equity.

Rescooped by melanie Cottrell from IMC!

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business | IMC |
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Érica Ariano, Ellie Xun, zzz, Meg MacDonald
melanie Cottrell's insight:

Interesting Article with step by step tips on creating IMC for a small business. Particular emphasis  on knowing your customer/consumer and developing goals for your business. 

EmilyTse's curator insight, May 15, 2014 3:12 AM

This article discusses about how to create an integrated marketing communication strategy for small businesses. I believe that this article is interesting because i would think that that IMC strategy could only be implemented effectively by companies on a large scale.

Owen's curator insight, May 15, 2014 9:23 PM

IMC for the small business

Yuhua Hong's curator insight, August 3, 2014 7:26 AM

The article identifies genernal offline and online marketing channels and give a clear explaination about integrated marketing communication(IMC). It is stated that IMC is designed for delivering content massage to target audiences. There are four genernal steps for establishing IMC. Firstly, define your IMC goals so that you can always keep them in mind during IMC planning and operations. Then, getting familiar with your target audiences. For any businesses, consumers’ opinions and reactions towards their IMC plan are very important to the company. The third step is ensure you deliver your content messages consistently over all different media channels. Finally, it should be noticed that conduct marketing audits regularly will be a helpful way to review and revise your strategy. 

Scooped by melanie Cottrell!

Our Social Media Philosophy

Social media presents a unique, interactive means for companies to brand themselves and their products, as well as reach customers and prospects. To take ful...
melanie Cottrell's insight:

With todays target audience being from the Y generation, it means it is harder for company get connect with the consumer. Company now have access to free media sights which seem to take all of this generations time. Marketing products through numerous media channels, making the consumers more aware.  


This youtube clip identifies how companies can take advantage of the free social media sites, and create/ maintain communication with the clients. 

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Rescooped by melanie Cottrell from IMC!

What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?

What Does Ellen's Tweet Heard 'Round the World Mean for Marketers? | IMC |

For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone.

Via Nicole Smith
melanie Cottrell's insight:

This article is very interesting - it highlights Ellens viral selfie taken at the Oscars Sponsored by Samsungs smartphone. This is a prime example of integrated marketing... strategically using media in a variety of ways, targeting people on twitter but also oh screen. It reinforces the importance of creativity in the marketing sector. One cannot merely buy views online, but needs to add a little uniqueness to make it stand out from the other noise and clutter.

Stacey Pretorius's curator insight, May 6, 2014 2:06 AM

An image of some of the biggest celebrities from the Oscars take by the sponsor Samsung smartphone featured through a tweet on Ellen's page. Brings creativity back to the table for marketers looking for new ways of reaching their audiences. This may have been spontaneous or prompted by the sponsor nonetheless has had over 3.3 million tweets. This way to market the Samsung brand has truly stood out to be a social media success.

Bayley Lord's curator insight, May 15, 2014 9:14 PM

This article shows a creative content for IMC vehicles and different way for marketers to stand out. This tweet shows how celebrity can play a huge role in IMC and how viral images and post can be. This marketing strategy was effective as it exposed a brand and made people want it. By getting people to promote a brand, this will engage consumers from different target audiences. This shows how different channels and platforms of marketing can be powerful, especially using social media.


Chisato Yonemoto's curator insight, May 15, 2014 11:12 PM

I find this is very interesting. How many has this #selfie been retweeted or shared on many social media networks? This explains and symbolizes the most recent successful IMC campaign has ever accomplished. Just the way these people smiled In the #selfie, we sure feel some kind of connection between the celebrities in the picture and broke though the clutter.