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Rescooped by Malee Van Den Berg from Innovative IMC techniques
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How to Use Colour to Improve Your Visual Social Media Marketing Strategy

How to Use Colour to Improve Your Visual Social Media Marketing Strategy | IMC | Scoop.it
As we all know, images get more likes, comments and shares etc on social media. But did you know that the colours used in your images could also affect engagement? The infographic below from Social...

Via Courtney Teryek, Rebecca Pereira
Malee Van Den Berg's insight:

How colours can effect brand awareness. Results showing large increases when certain colours are used in photos and advertising. How to make your brand stand out and be recognised by using something as simple as colour!

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Rebecca Pereira's curator insight, October 2, 2014 2:23 AM

The shocking benefits of using colour whilst advertising on social media. Did you know the colours you use in a post can affect consumer engagement? The statistics above portray how much difference using colour can have on promotions and creating brand awareness! 

Rescooped by Malee Van Den Berg from The MarTech Digest
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TOPIC: TARGET AUDIENCE How to Use LinkedIn Groups to Create Close Relationships with Your Target Audience - OMI | #TheMarketingAutomationAlert

TOPIC: TARGET AUDIENCE How to Use LinkedIn Groups to Create Close Relationships with Your Target Audience - OMI | #TheMarketingAutomationAlert | IMC | Scoop.it
Here's how to use LinkedIn groups to improve your B2B social media marketing, and develop close relationships with the people most likely to buy.

 

Basic/ Excerpt...

 

Over time, you should begin to see more people interacting with you and your profile.  This includes: comments, discussions, likes, views of your profiles, growth in your —hopefully growth in new prospects. If you are not noticing this after an appropriate amount of time, step back and determine if you are effective in your participation, or if the activity level of the group doesn’t support building this deep engagement. If so, leave the group and find another.

 

Action Steps:

1-Join a group, become comfortable with the way that group functions, and begin to participate

2-Set up a schedule to post a topic for discussion (i.e. could be something you are talking about, a question, or an article, tip sheet, etc.).

3-The key is to make sure it is something that your target audience would value.

4-Make sure you check the group every day and add at least one activity (post, comment, like, share)

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
Malee Van Den Berg's insight:

With the rapid growth of social media and people becoming more interactive with businesses online, its important to look at how this can be done effectively. This is showing how LinkedIn can be used to develop relationships with target audiences. Generating comments and discussions to get audience more involved with the business. I think one of the key points made in this article was when posting a topic for discussion, its important to present something that the target audience would value.

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CYDigital's curator insight, December 1, 2013 7:07 PM

It's an important part of social selling, but it takes time, dedication and discipline. What doesn't work is inconsistent presence, which may be seen as interloping.

Molly Westmoreland's curator insight, October 2, 2014 1:58 PM

The great leaps social media and participatory culture have made in advertising 

Rescooped by Malee Van Den Berg from Business Improvement
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TOPIC: BREAK THROUGH CLUTTER. 10 Techniques to Unleash Your Creativity

TOPIC: BREAK THROUGH CLUTTER. 10 Techniques to Unleash Your Creativity | IMC | Scoop.it

Via Daniel Watson
Malee Van Den Berg's insight:

Businesses needing a bit of creative inspiration. 10 easy and helpful techniques to unleash creativity all laid out in an easy to digest infographic article. 

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Nacho Vega's curator insight, September 24, 2014 5:29 PM

Follow this link...

Suvi Salo's curator insight, September 28, 2014 6:00 AM

add your insight...

Rescooped by Malee Van Den Berg from Integrated Marketing Communications
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TARGET AUDIENCE TOPIC: Top Business Tips: Customer Insights & Digital Strategy - Business 2 Community

TARGET AUDIENCE TOPIC: Top Business Tips: Customer Insights & Digital Strategy - Business 2 Community | IMC | Scoop.it
Top Business Tips: Customer Insights & Digital Strategy Business 2 Community Top Business Tips: Customer Insights & Digital Strategy image customer insight 300x168 These days a digital strategy is essential so a business can retain its competitive...

Via Thomas Faltin, Sini Tagiloa
Malee Van Den Berg's insight:

Understanding the customer is a key step towards building an effective digital strategy. These "customer insights" paint a complete picture of the target audience which helps hugely in planning digital strategy.

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Beckie Epke's curator insight, May 13, 2014 10:05 PM

It is really important to use quantitative and qualitative research when obtaining consumer insight. With out researching your consumers in the right way will mean your research results could be wrong and leas your advertising campaign to target the wrong people. If this happened you could potentially turn your target audience away from your brand. More over doing research incorrectly could become a costly process for you brand as well as becoming confusing fr your brand. Qualitative and quantitative research should take place, quantitative to provide you with the statistics and numbers about your consumers and qualitative to understand your consumers feelings and relationships to brands. Ideally you should perform qualitative research first to make sure you are asking the write questions to the rite people. If you were to go ahead and do quantitative research first, your results could be invalid and mislead you to into using insufficient channels where the consumers have little or no interest in your brand, it also leads you to validating the findings from the qualitative research. 

Sini Tagiloa's curator insight, September 3, 2014 10:01 PM

"Customer insight" paints a complete picture of your target market and serves with a more accurate product or service to offer them.

Rescooped by Malee Van Den Berg from The MarTech Digest
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TOPIC: TARGET AUDIENCE. Personas: The Art and Science of Understanding the Person Behind the Visit - Moz | #TheMarketingTechAlert

TOPIC: TARGET AUDIENCE. Personas: The Art and Science of Understanding the Person Behind the Visit - Moz | #TheMarketingTechAlert | IMC | Scoop.it
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.

 

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Via CYDigital
Malee Van Den Berg's insight:

This article brings a whole new understanding to what it means to 'know your target market'. Very in-depth article about personas and the future of Google. personas are much more in-depth than just a segment. Very interesting read and can teach marketers how to build data-driven personas. 

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CYDigital's curator insight, January 29, 2014 10:17 PM

The definitive guide to personas. A top 10 post, and obviously a must-read and must-bookmark.

Rescooped by Malee Van Den Berg from Intergrated marketing communication
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TOPIC: BREAK THROUGH CLUTTER. Your New Competitive Advantage (It’s Not What You Think)

TOPIC: BREAK THROUGH CLUTTER. Your New Competitive Advantage (It’s Not What You Think) | IMC | Scoop.it
Your New Competitive Advantage (It’s Not What You Think) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Gabriel Mays – Enjoy!

Via The Business Plan Team, Masaki Higo
Malee Van Den Berg's insight:

Its vital for businesses to gain competitive advantage . Using advantages that are hard to see mean that it will be difficult for competitors to copy.

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The Business Plan Team's curator insight, January 17, 2014 9:46 AM

Have you delivered a real competitive advantage for your business plan ?

Rescooped by Malee Van Den Berg from Communication Barriers
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TOPIC: BREAK THROUGH CLUTTER. Five Ways to Be a (Social Media) Clutter-Buster

TOPIC: BREAK THROUGH CLUTTER. Five Ways to Be a (Social Media) Clutter-Buster | IMC | Scoop.it

So if you’re not engaging on social media because you think “everyone else is doing it, so why bother,” or you just don’t think people are going to notice your content, that’s a cop out. If you have something interesting to say, then SAY IT. You never know when your tweet, post, blog or video will be exactly what someone was hoping to find on any particular day.

 

Wait. Let’s back this train up.

Before I go further, let me say first that you really have to buy in to the importance of even showing up. I mean, why talk about breaking through clutter if you don’t believe there’s value in adding your 2 cents to social conversations. You have to know who you want to talk to and where they play. What’s your objective and what’s your message? No need to figure out how to get people’s attention if you don’t know WHY you want their attention.

Once you have that all squared away, then by all means, start breaking through and turning heads. Here’s how.

1) Develop a noticeable social presence. This is the bare minimum, but you’d be surprised how many brands and businesses don’t have completed profiles. So here’s the starting point—make your profiles interesting. Social media is fun, so have fun with your profiles! Post funny pictures. Have a sense of humor. And engage. Don’t talk at—talk with. Social media is a two-way street, not a commercial.

2) Listen to the conversations. You know how when you’re at a party and you walk up to a group of people, you wait a moment before you jump in? You don’t want to be rude, so you listen first to see what they’re talking about. You can learn a lot by listening. Figure out who your customers are talking to in their social circles, and listen. This will help you craft your message to be more targeted. More interesting, if you will. And your message will rise to the top.

3) Be an equal-opportunity player. I almost deleted that because it sounds bad—but it’s interesting, so I’m going with it. What I mean is, it’s impossible to engage with your entire audience and drive your message through if you aren’t playing on several social networks. This may mean your social promotion campaign lives in various forms on several networks in order to be relevant. Not everyone tweets. Not everyone posts. Not everyone pins. But you, my friend, are a marketer, which means you speak the language of the people, wherever they are. You know. When in Rome.

4) Create a conversation, not just a campaign.  A campaign is a good place to start—but don’t end there. If you take away nothing else but this today, fine. Just get this: Marketing on social media is NOT about advertising and promotion. If you’re on Facebook, Twitter and Pinterest to just sell your stuff and promote the heck out of it, you don’t stand a chance of breaking through the clutter. People will turn a blind eye. Consumers are advertised to all day long, in so many ways. But a brand who actually engages with them? Listens to them? Asks questions and responds back to theirs? Now that is something they’ll notice. Trust me.


5) Go offline. Crazy, right? So crazy this just might work. Start the conversation online, but then try taking it out of the social media sphere. Last I checked most of our cell phones could still make calls. What if you reached out with something more personal than a tweet? Or mailed something to follow up after an online interaction? Social is just a means to building an introduction. But the magic happens when you carry the connection beyond the online world and into the real world.



Key Takeaway: You want to turn heads in social media? Be interesting. Engage with your networks. Create conversation. Respond to your audience. Care about them as much (if not more) than your campaign. These things will get you noticed and help you bust through the clutter.

 

Great article from by Bryan Kramer


Via Brian Yanish - MarketingHits.com, Elizabeth Cora Hayes
Malee Van Den Berg's insight:

This article provides tips on how to cut through the clutter in social media. Can be very useful and relevant for many businesses since the use of social media as an advertising and marketing platform is growing rapidly. The article encourages businesses to be interesting and engage with networks by using social media in an effective not careless way. 

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Elizabeth Cora Hayes's curator insight, July 31, 2014 7:53 AM

5 tips on how to cut through the social media clutter and turn audience's heads, i think these tips are valid because nearly everyone is using social media as a marketing tool so naturally, the clutter is forever growing. The tip i agreed with the most was number 4 (create a conversation, not just a campaign). This rang true with me as i tend to ignore advertising messages on social media, however i am more likely to pay attention to an active conversation between a brand and its customers. 

Duy Long Dang's curator insight, October 1, 2014 2:49 AM

there are five ways to beat the clutter and the most interesting way for me is the number 2, which is listern to the conversation

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TARGET AUDIENCE TOPIC: Nike 'She Runs' Case Study - MFA Awards 2012 (Best Integrated Media Campaign)

Malee Van Den Berg's insight:

I reckon this is a pretty successful campaign to get women who usually run alone to run together and using Nike while doing so. Nike used an integrated media campaign to encourage women to run together.  Using advertising in gyms, online, in store, social media & print got others involved in the new movement of 'she runs' (a mini women only run club). 44% of participants purchased Nike runners with their registration for the 'she runs the night' run. 

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