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Rescooped by Maddy Schwarz from JOE WEI - IMC!

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business | IMC |
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Érica Ariano, Ellie Xun, zzz, Meg MacDonald, melanie Cottrell, Joe Wei
Maddy Schwarz's insight:

This article explains how to create and develop integrated marketing communications for a business. It first outlines the 'offline' marketing, which is more traditional medians of creating brand awareness such as print media, TV, and posters. The comes the introduction of 'online' marketing forums such as social media sites. By developing IMC goals, each individual must be aware of the overall goals, so that each person is aware of how to reach these goals. Knowing your target market will benefit marketers when creating an IMC campaign. A campaign can specifically be catered in order to reach these consumers. Checking for consistency is important when creating an IMC campaign, It ensures that both marketers and consumers have a clear, strong, idea of what the brand is about. Finally, it is important to review your marketing strategy in order to achieve results. Find out what went wrong, what went well, and what needs improving. 

EmilyTse's curator insight, May 15, 2014 3:12 AM

This article discusses about how to create an integrated marketing communication strategy for small businesses. I believe that this article is interesting because i would think that that IMC strategy could only be implemented effectively by companies on a large scale.

Owen's curator insight, May 15, 2014 9:23 PM

IMC for the small business

Yuhua Hong's curator insight, August 3, 2014 7:26 AM

The article identifies genernal offline and online marketing channels and give a clear explaination about integrated marketing communication(IMC). It is stated that IMC is designed for delivering content massage to target audiences. There are four genernal steps for establishing IMC. Firstly, define your IMC goals so that you can always keep them in mind during IMC planning and operations. Then, getting familiar with your target audiences. For any businesses, consumers’ opinions and reactions towards their IMC plan are very important to the company. The third step is ensure you deliver your content messages consistently over all different media channels. Finally, it should be noticed that conduct marketing audits regularly will be a helpful way to review and revise your strategy. 

Rescooped by Maddy Schwarz from Integrated Marketing Communications | IMC!

Instagram Is a Marketer's Best Friend — For Now

Instagram Is a Marketer's Best Friend — For Now | IMC |
Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research.

Maddy Schwarz's insight:

Marketers are turning their back on Facebook in favour of a more effective social media platform. The complaint many marketers now have with Facebook stems from an alteration in the site's policies. What consumers see in their news feed is more regulated and consequently, a less effective marketing tool. While many marketers heavily relied on Facebook as part of their integrated marketing approach, statistics now state that consumer engagement with Instagram is 60 times higher than that of Facebook. 


Although Instagram is proving itself to be a useful social media tool, it is not without it's pitfalls. Many marketers fear that brand messages may get lost amongst the dense volume of information circulating through such a crowded platform. 

Beatriz Gorrez's curator insight, May 11, 2014 4:59 AM

I have Instagram and Facebook and I like to say that I completely agree with this article. First, because i follow only a certain number of people/brands on Instagram I get to see almost everything that everyone posts. Instagram in relation to Facebook for me is a lot better in marketing products or events for a company because first off, its a lot easier since its very easy to manage whatever they want to show to the public and second, it's a lot neater to use. Since instagram just shows pictures and whatever caption the company puts, the public is able to have the luxury of going through the brands posts without the unnecessary posts. Plus, instagram uses hashtags which makes the brand easier to find.

In the end of the article it said that Instagram will eventually fail the brands because it has not reached the same number of users as facebook. For advertising their product, I believe it will not fail since the format of Instagram is very easy to use but to manage customer relations is going to be tricky since it will be a mission to read all the thousands of comments for just one picture, 

Freda Lim's curator insight, May 15, 2014 6:41 PM

I some what agree with this but I think that Facebook is one of the dominating social media platforms that marketers should really take account of. It's easier to consumers to navigate through the place, make a comment and respond. Plus you're able to send a private message  to the business and not on Instagram. I know that there's a function/feature businesses can use to create a competition for consumers to enter, which is inapplicable on Instagram. That's another way marketers can benefit from the use of Facebook. Also to enter, consumers have to "like" the page, this means they are bound to see content uploaded by the business, creating awareness.

Rescooped by Maddy Schwarz from Integrated Marketing Communications!

5 Ways The Kardashian Family Built A $65 Million Brand

5 Ways The Kardashian Family Built A $65 Million Brand | IMC |
You may not make thousands from nightclub appearances, but you can still learn a tip or two from the famed Kardashians.

Via Samirah Bhamji
Maddy Schwarz's insight:

Ahh, the Kardashians... Love them or hate them, these three woman have built a brand on their family name which shows no signs of slowing down. This article highlights the 5 ways these woman have built their brand and how they went about doing so.


#1 Be relatable. Despite the fact that they are filthy rich, attractive sisters, many consumers find the girls relatable. Each personality appeals to a different demographic and between them they have most of the bases covered.


#2 Extend your brand. The Kardashians have lent their name to a multitude of different brands selling various products. Although they face the risk of over exposure, or endorsing a product that does not align with their brand, the Kardashian's seem happy enough to sit back and reap the benefits. 


#3 Connect with consumer on social media. Facebook, Twitter, Instagram, Facegram, Twitbook - you get the point. The kardashians tap into all types of social media to strength their interaction with consumers. 


#4 Collaborate with winers. You're only as good as the brands you bash! The Kardashians partner with successful brands for a wider consumer reach.


#5 Make the most out of good and bad. When life gives you lemons, make a lemon cake. Then if you are Kim Kardashian, eat said cake, gain ten pounds then get paid the big bucks to join Jenny Craig and lose it! The Kardashians sure now how to preserver through trying times.


There is no denying the success of the Kardashian brand, and the anticipation of what they will do next. 

Ooi Jun Hao's curator insight, May 13, 2014 9:06 PM

Keeping Up with the Kardashians’ main aim would be to portray them as trend setters and celebrities that people can look up to. This exposure of their daily lives also helps provide people with the impression that they are normal human beings just like them, thus being able to associate themselves with the family and its associated connotations. Keeping up with the Kardashians can be said to be an avenue for the “Kardashians” to establish themselves a brand. This helps generate publicity and act as a gateway for them to get product/service endorsements or even launch their own line of products

Lili Wang's curator insight, May 15, 2014 6:03 PM

The kardashians has gained awareness by using their name as a brand that is attracting many consumers all over the world, with products such as bags, wallets to beauty products, these girls are the perfect image to the female target market. This article talks about the five ways that the kardashians are building their brand:

1. customers are able to relate to them, especially the female target, every girl wants to be like them

2. they are developing the kardashian line by offering more products as they know the needs and wants of their target market

3. they connect with their consumers through social media platforms such as twitter and facebook, this will aid the process of gaining brand awareness

4. the use of collaboration; with other brands and high class places

5. make good use of the good and bad they have

Alisha Carden's curator insight, August 19, 2014 6:40 PM

By successfully branding the whole family, and taking advantage of opportunities, the Kardashian's are essentially becoming more and more famous by the minute


Rescooped by Maddy Schwarz from Integrated Marketing Communications!

best in integrated marketing communications: ellen ... - Bucket Media

best in integrated marketing communications: ellen ... - Bucket Media | IMC |
BEST IN INTEGRATED MARKETING COMMUNICATIONS: ELLEN DEGENERES WINS THE OSCAR! The 86th Academy Awards and Ellen DeGeneres took Integrated Marketing to a whole new level last night. It is safe to say ...

Via Samirah Bhamji
Maddy Schwarz's insight:

Just a few weeks ago ‘Oscar’ was the word on everyone’s lips! Some of you may assume I am referring to the murder trial of South African paralympian, Oscar Pistorius. Wrong. I am of course referring to the now famous Oscar ‘selfie’, direct to the public via. Twitter, and courtesy of host Ellen DeGeneres.


Ellen tweeted a picture of herself and her A-list posse that brought the social media site to a stand still due to heavy amounts of traffic. The selfie resonated through the social medium and ultimately clocked up more ‘re-tweets’ than President Obama after the 2012 election. You know what they say; seven famous people are better than one!


Twitter is a prime example of just how Ellen used the normal medium of television to expand into the world of social media. Live stream TV goes a long way, however social media bridges the gap for those people who may not have had the oppourtunity to view the show, whether they be working, travelling, or otherwise. Ellen’s ‘selfie’ was a clever tactic to encourage activity on social media during the awards ceremony, whether people were tuned in or not. Twitter was used to spark conversations, follow awards, share pictures of what the stars were wearing, (Amy Adams- 10/10) and plenty more!


Having these two mediums so heavily active was a prime oppourtunity for Ellen to endorse her brand personality, which ultimately, is her! Chances are after the 2014 Academy awards, seldom few will ask, “Who’s Ellen DeGeneres?”


Integrated Marketing Communications at its finest.  

Samirah Bhamji's curator insight, March 12, 2014 5:41 PM

Using social media as a platform is probably the most effective way to easily reach your audience to anyone with internet access. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. As the Oscars were shown on TV as a one social media medium, then combined to link another power medium using twitter. These measurable mobile and social media campaigns were able to increase the effectiveness and awareness to all media sources. Giving off a live feed around the world in places that the Oscars weren't view able. This allows brands/businesses the ability to participate in real-time branding and to reach the masses across multiple platforms. This gave brands/businesses to fully take advantage of the opportunity in advertising campaigns as well as themselves. This IMC tool to engage two major marketing mediums is a great tool in giving your brand a voice and a personality. Being successful in Twitter, you will have to put forth your personality. This is exactly what Ellen has been doing and promoting herself effectively, thus making the whole of twitter crash by just one picture.