IMC brand equity
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Brands' premium positioning undermined by e-retailers who ignore naming and ... - Wave:

Brands' premium positioning undermined by e-retailers who ignore naming and ... - Wave: | IMC brand equity | Scoop.it
Brands' premium positioning undermined by e-retailers who ignore naming and ...
Wave:
Our previous article analysed how online partners fail to follow brands' imagery and video guidelines (link).
Lisa Pan's insight:

Companies often spend many times and effort of naming their products and to differentiate unique from competitors. In the main while, the third-party retailers seems often ignore the sub-branding and undercut the brand's pricing guidelines, this may confuse consumers, lose trust and loyalty. 

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niu Announces a Bold New Positioning and Brand

niu Announces a Bold New Positioning and Brand | IMC brand equity | Scoop.it
Lisa Pan's insight:

The lack of skills and adopting the technology in marketing the market will lead to failure for companies. IT department should able to help and improve the advertising instead of being costly and not delivering the kind of opportunities of which it is capable. To be success, companies need to innovate the new ways of differentiating technologies to improve in market. 

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Recapping the brand positioning template from Strat-Talking

Recapping the brand positioning template from Strat-Talking | IMC brand equity | Scoop.it
Every design agency and strategist works with brand positioning models, Strat-Talking believes in the power of simplicity and answering strategic questions.
Lisa Pan's insight:

Integrated marketing communication is the way how companies to communicate with their targeted consumers and how to deliver products and serivces message to them. Marketers must well known how they want the consumers to know what their brand is doing, how to be unique and create barriers for their competitors to entrance the market and achieve in profits.  

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Automotive brands struggle to differentiate themselves in India - Indiantelevision.com

Automotive brands struggle to differentiate themselves in India - Indiantelevision.com | IMC brand equity | Scoop.it
Indiantelevision.com Automotive brands struggle to differentiate themselves in India Indiantelevision.com MUMBAI: The automobile industry of India has always been a favourite among consumers, but according to the recent JD Power Asia Pacific 2014...
Lisa Pan's insight:

To become in a  successful brand postioniong, the companies itself must well-known that what kind of message that they wanted their customers to receive and has impression. Althrough, brand reputation is also a important fact that it may influence the buyer's behaviror. In the article mentioned car markets, there are many brands and typies of car in the exist market, therefore reputation of a brand and brand image is very influence, for example less car accident, less break down and less bad news can lead the brand to become success.  

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Brand Positioning Uses a Number of Tools

Brand Positioning Uses a Number of Tools | IMC brand equity | Scoop.it
Brand positioning is the craft of choosing how your buyers see, discover, and access your product. It’s important to note that positioning is a gerund – a verb that acts as a noun, and denotes progressive or continuous action.

Via TheBrandAuthority, dane norton
Lisa Pan's insight:

Brand positioning is thw way how the buyers see the produts that the brand promoted. To decide where the brand will be send off cues to buyers and public, there are few tools for brand positioning, advertising us a stand out tool and world wide used, as this platform between the sellers and buyers, how they communicate through.

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TheBrandAuthority's curator insight, December 9, 2013 2:49 PM

Brand positioning is the craft of choosing how your buyers see, discover, and access your product. It’s important to note that positioning is a gerund – a verb that acts as a noun, and denotes progressive or continuous action. 

dane norton's curator insight, September 29, 2014 8:21 PM

Brand positioning is so crucial for choosing how your buyers see, discover and access your product. The first step is to decide where you want your brand to be then send off cues to the buyer and general public. There are several tools for band positioning, advertising is a stand out tool in my opinion as this is the communication channel between you and your customer so if done right you have the power to advertise your brand positioning.

Ellie Bigsby's curator insight, October 1, 2014 5:21 AM

This article discusses the different methods a brand can use in order to position itself. It shows that a brands logo should not be the only component used in order to position a brand, and that a brand should not get too comfortable. It also discusses how a brand should do what it says, for example goodwill. This is important as consumers will eventually see through the gap and notice if a company is not displaying what they say they are.  

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MediaMath Raises More Than $175 Million, Unveils New Brand ...

MediaMath Raises More Than $175 Million, Unveils New Brand ... | IMC brand equity | Scoop.it
New Brand Positioning. “Performance Reimagined. Marketing Reengineered.”. the new positioning introduced today by MediaMath, exemplifies the company's commitment to helping marketers drive transformative results ...
Lisa Pan's insight:

Mediamath is a marketing operating system for digital marketers. Within a technology leading world, today's digital ads are increasingly used by marketers in companies to reach it is consumers attention. New brand positioning that introduced by mediamath is to help marketers drive transformative results through the use of technology and math, which means mediamaths is a platform that changed the way how digital media reached to consumers in tradition, on the other hand, mediamath is more efficient way for advertiser to reach consumers, individual, at scale, measureable. 

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Tahiti Tourisme launches new global brand positioning and identity ...

Tahiti Tourisme launches new global brand positioning and identity ... | IMC brand equity | Scoop.it
EL SEGUNDO, CA - Tahiti Tourisme launches its new global brand positioning and identity for the Islands of Tahiti, simultaneously in 14 key markets across the world today.
Lisa Pan's insight:

Brand positioning is the creation of strong and favourable associations in the mind of the target audience, the brand show their unique to consumers and gain loyalty, stay competitive and is able to achieve a monopoly of desirable chosen audience. Tahiti is a really elegant and relaxable island that allow visitors to enjoy their holiday there. Tahiti tourisme is a new global brand positioning island, their goal maybe adopted with the IMC three strategic issues governing brand positioning, profitable segment, long-term strategic direction and deliverable. As a extremely tourism competition market, Tahiti island must hit the main issue of their targeted consumers and be differentiate and innovate within certain of time, so that consumers will remains visting. 

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Bono Is a Superbrand Who Makes the World a Better Place - Adweek

Bono Is a Superbrand Who Makes the World a Better Place - Adweek | IMC brand equity | Scoop.it
Adweek
Bono Is a Superbrand Who Makes the World a Better Place
Adweek
"He's one of these timeless global icons," says Charles Gibb, president of luxury vodka brand Belvedere, a partner of (RED), the charity product label Bono co-founded.
Lisa Pan's insight:

In Integrated marketing communication it is imprtant that how the companies locate and promote their brands to societies and which strategies to use to achieve their goals. Most marketing communication occurs at the brand level, a successful brand can create barriers to entry for competitors and economies of scale opportunities for the firm. 

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