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Rescooped by Laura McKenzie from Integrated Marketing Communications!

3 Reasons Why Your Business Must Be Social

3 Reasons Why Your Business Must Be Social | IMC |
Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of ...

Via Erin C. Nelson, Kelly Moeahu
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Rescooped by Laura McKenzie from MarketingHits!

30 Ways to Tell if You're a Social Media Success #socialmedia #brandloyalty

30 Ways to Tell if You're a Social Media Success #socialmedia #brandloyalty | IMC |
Social media is used by businesses to increase brand loyalty and gain new customers. Here are 30 ways to tell if you're a social media success.



Via Brian Yanish -
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The Results Are In: An Experiment in Social Influence | Social Media Today

The Results Are In: An Experiment in Social Influence | Social Media Today | IMC |
social influence

Via Fang Feng
Meg MacDonald's curator insight, March 24, 2014 3:30 PM

How bloggers can have more effect over celebrity influencers, but shows how difficult it is to get someone to open their wallet as opposed to 'liking' something.

Beckie Epke's curator insight, May 14, 2014 12:56 AM

Social influence is a powerful thing for brands to gain. People are more likely to follow someone they know and look up to rather than a company telling them what to do. It is often more logical to target people who have a social influence who will then pass the message onto people who will listen opposed to targeting a large group of people who don’t want to listen to you. In a study done by a charity trying to raise money through the social network twitter they found that a large number of people re-tweeted the charities post but did not donate themselves. However one third of the donations received came from people who didn’t follow the charity and had therefore seen the post through someone they do follow and know. This demonstrates people listening to someone with a social influence, and people ignoring a company they don’t know. Being able to create content which moves through the internet is a powerful recourse, and it is not the about the number of people you are connecting with but the relationship you are building with them, quality not quantity. 

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Google Analytics In Real Life - Online Checkout

Shopping online is meant to be easy. Find out where your customers are "checking out" with Google Analytics.
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7 Key Elements for Viral Content - Business 2 Community

7 Key Elements for Viral Content - Business 2 Community | IMC |

Creating viral content that taps into the human psyche is the holy grail for many marketers. 


Going viral is quite possibly the fastest, most cost effective method to publicize your business on a grand scale. The beauty of a viralYouTube video that when combined with a tweet and mass media, is that your brand will make a memorable impression on a huge audience within a short time.


A classic example of a viralmarketing campaign is Blendtec’s “Will it Blend?” series, which was viewed by millions and raised the company’s sales of blenders over 700%. And viral content means your viewers do the work of spreading your product and brand for you.


That is the beauty of crowd sourced marketing.


So a viral video is a publicist’s dream and a marketers hope for fame but there’s just one question: How do you do it?


What makes something go viral in the first place? Here are 7 key elements of most viral marketing pieces with some fun examples.


Ella McGreal's curator insight, September 29, 2014 11:55 PM

A great example of viral marketing as well as direct marketing.

Social media is a great opportunity for organizations to increase brand awareness and equity, as well as being cost effective.

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The 3 qualities that cause content to spread | #ContentMarketing

Viral content has three characteristics that lend to its success. Most obviously, people need to find the content exceptional for whatever reason. It needs to become a meme. First introduced by evolutionary biologist Richard Dawkins, a meme is an idea, behavior, or style that spreads from person to person within a culture. Memes are the cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures much like a virus does.


Second, in order for content to spread quickly to a broad audience, it needs to appeal to market mavens or influencers with high social networking potential (SNP). Finally, viral content must be easily shared. This is where social media platforms like Facebook, Twitter, and YouTube are ideal transmitters of viral content. Viral content should also engage viewers by allowing them to comment, share and get involved. The more engaging and shareable content is, the more likely it is to go viral.

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