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What the hell is IMC? #Advertorial - Gold & Fabulous

What the hell is IMC? #Advertorial - Gold & Fabulous | IMC | Scoop.it
Integrated Marketing Communications (IMC) is a process that consists of: planning, creation, integration of all forms of communications (advertising, public relations, direct mailing, and personal selling) with one voice all the time, every time.

Via Poovan Devasagayam
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Anna-Gabriella's curator insight, March 10, 2014 9:47 PM

This article has finally solidified my understanding of IMC.

It is a complex planning process which identifies each step of a marketing management plan to guide the marketing in a successful and prompt manner.

As consumers we are overloaded by the messages and advertisements of brands, products and businesses that surround us in everyday life. Individuals only remember messages that personally interest us which makes it difficult for other businesses to broaden their audiences.

There are many benefits of using Integrated marketing Communications, it helps businesses identify and form a marketing concept based around their target audiences through different media and advertising ventures. Also, it bases its methods around the consumer, builds long-term relationships with consumers through the use of 'relationship words'. To ensure a business lives up to its full advertising potential IMC must also incorporate the marketing mix's 4 P's, Product, Promotion, Price & Place.

IMC helps to increase and enhance brand equity with the end result to create a strong and loyal relationship between the business and consumers.

 

Leilani Verona Steffany's curator insight, March 13, 2014 12:56 AM

The gist of Integrated marketing communication- The use of many Integrated forms of communication,  all using the same voice, all the time and every time. This builds a relationship between the business and the consumer, using a familiar voice consumers become accustomed to over time, therefore getting involved with it, which makes it easier for marketers to communicate messages. A business is nothing without its consumers. Therefore IMC really focuses on keeping consumers connected, updated and involved. Giving them more value in a companies product and the brand. In the long run IMC increases brand equity.

Tyla McKenzie's curator insight, October 1, 2014 10:17 PM

This article explains that IMC is quite a complex planning process. Consumers constantly have so much information thrown at them that they tend to only react to the messages that personally interest them. The benefits of using IMC is that it helps businesses to identify a marketing concept based around the target audiences. It also ensures that the same message is being presented across all platforms of a business ensuring they have the best representation of the brand at all times. 

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3 Ways to Build Awareness and Get Ideas for You...

3 Ways to Build Awareness and Get Ideas for You... | IMC | Scoop.it
Knowing who your customer is and how your product or service meets their needs is absolutely critical to being successful in any business.
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Integrated Marketing Communications with Social Media

Integrated Marketing Communications with Social Media | IMC | Scoop.it
Integrated Marketing Communications with Social Media (Integrated Marketing Communications with Social Media - ACN Newswire (press release): Integrated Marketin...

Via Boso Studios
Jooyoung Kim's insight:

This article stated that a single channel does not have a strong enough impact on consumers, and said that the combination of media is a touchpoint. The current trend is that consumers are spending more of their time online. Regardless of business size, companies need to build effective campaigns in order for consumers to experience better integrated marketing communications through various channels. The brand managers figure out how to maximise their message to consumers during marketing spending, and think about professional marketing strategies to help increase brand engagement through social media.

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Siu TalauBrown's curator insight, May 12, 2014 9:11 PM

Social media is one of the biggest IMC chanells that could be discussed. Social media can be influenced by many ways. Personal, influence or general market place influence. the way social media has portrayed in this article has proven examples of market place influence as it discusses the issue of users online. The opinion leaders in this case would be with businesses as they discuss how many consumers spend most of their time online. As a result business' are learning to find ways of building effect campaigns that would catch the audience's attention. 

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Integrating Social Media with other Media is the Key! | Marketing Director Blog

Integrating Social Media with other Media is the Key! | Marketing Director Blog | IMC | Scoop.it

How are you integrating social media at your workplace? If you are not spending time integrating, you may be headed in the wrong direction....After working with social media platforms, I have really found the key to success is “Integration”.

 

Integration of social media into other forms of marketing media and business processes is the key to success. At some point, I think the term social media will go away and people will once again refer more to the internet as a whole rather than social media.Here are some great ways to integrate social media into your current marketing media and your business processes...


Via Jeff Domansky
Jooyoung Kim's insight:

According to this article, the key to successful business is integrating social media with other media. The secret to successful "Integration" is the transformation of social media into marketing media and business processes. Some ways of integrating social media into current marketing includes the use of brochures, content marketing, tradeshow marketing, client services, invitations, job recruiting, developing new leads, and keeping in contact with current clients. These help to ensure effective promotion and exposure of businesses in the market. However the article did emphasise the fact that social media is not always successful. That being so, it is important to  continue to focus on sales, creating new accounts and retaining current accounts. 

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Jade Kallian's comment, September 26, 2013 6:29 AM
This article was good to read, I agree with crystals comment on how it mentions the fact that people involved with social media are constantly feeling the need to gain more followers. This is very true and it can be proven just by using any type of social media outlet. I really liked how it gave examples of the different types and how this can be beneficial for your business. Having social media is definitely a positive gain for any company to become more involved.
Danielle Petersen's comment, September 26, 2013 7:48 AM
@Lily Tran I agree with Lily. The points in the article were to the point and explained in detail so that you got a full understanding of what it was they were discussing. I totally agree with the statement “Social Media isn’t the answer, it’s part of the system” While yes, Social media is now a massive part of everyday life, it is not going to be right for every business or every customer, for this, it is good to make sure you have ways you are contactable through social media (i.e facebook twitter and the like) but ensure you have other ways to be contacted and other platforms you advertise on.
DavidShin's comment, September 26, 2013 9:26 AM
@lily Tran, I agree with your comment that Social Media is almost the Key marketing method these days.. especially for most small businesses! as it attracts their target market and the usage of social media apps,websites,mobiles etc are constantly increasing and the gap between mobile users and non mobile users are shrinking by the second.
Brochures are very good, I personally think that the motivation level must be quite high to read a brochure and then go on to potentially seeking for more information through social media pages because people will not risk to waste time to show interest on brochures that are irrelevant to them... especially with current times where people are living faster than ever.
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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | IMC | Scoop.it

Via Dugguri, Cyndee Mudliar, Liam Palmer, Holly Knowles, Beatriz Gorrez
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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

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Social Media as a Customer Service Channel – Listen, Engage, and Learn - Business 2 Community

Social Media as a Customer Service Channel – Listen, Engage, and Learn - Business 2 Community | IMC | Scoop.it

Social Media as a Customer Service Channel – Listen, Engage, and Learn: ”While social is still an emerging cha... http://t.co/6jfxvFG9N3

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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | IMC | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

Via GrupoNeo
Jooyoung Kim's insight:

According to this article, there are a number of benefits and 7 golden rules of integrated marketing communications. IMC is a great way to communicate and connect with potential customers through marketing advertising, campaign and promotion. The first golden rule of marketing communication is to get senior management involved because top level management knows what IMC is and how to use it. Doing this enables the process to run really smoothly from the start. The second rule is to use different management levels. This helps everyone to be in the know about communication planning. The third golden rule is to use a guidelike a brand book or design manual to ensure that all areas maintain a standard visual environment for typefaces, colour, logos, etc. Rule number four is to focus on message clarity and define your positioning statement, which includes every message linked to core values of the organization. This is so that everyone is certain of the communication goals and consumers receive a clear message. The fifth rule is to begin with a brand new communication plan. This involves using a zero budget and identifying exactly what you need in order to reach the goals. The sixth rule is to remember that the customer comes first. Finally, the last rule is to build relationships, because strong relationships with customers will help to build up customer loyalty and trust in your business and brand. All these rules help to improve business marketing communications and build a powerful bond of loyalty and trust through relationship marketing. All IMC tactics like marketing, advertising, and campaigns, promotion) will have positive effects on business.

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Patience's curator insight, October 1, 2014 10:41 PM

The 7 rules are quite important for building a good brand awareness. 

Patience's curator insight, October 2, 2014 9:13 PM

these rules are very important to manage IMC program.

Patience's curator insight, October 2, 2014 9:15 PM

These rules are very important to manage IMC program.

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What is Branding? And Should Small Businesses Care? - Small Business Trends

What is Branding? And Should Small Businesses Care? - Small Business Trends | IMC | Scoop.it
Small Business Trends
What is Branding? And Should Small Businesses Care?
Small Business Trends
If you spend any time in marketing circles or reading about marketing, you will bump into the word “branding”.
Jooyoung Kim's insight:

This article discusses the overall idea of branding. According to the article, the brand is what sticks in one’s mind about a product, service, or organisation. Successful branding is creating a brand identity that will not only make their business more appealing in comparison with their competitors but also will convince consumers that in a sea of prospects, their business is the only one capable of satisfying their needs. In addition to this, branding encompasses the creation of identity, perceptions, customer loyalty and awareness. Every company, whether small or large engages in these activities and communications to enhance their brand. 

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Alexandra Sinclair's comment, August 21, 2013 6:49 PM
Jae Woo - Who knew that branding was so complex?? Identity, perception, customer loyalty, awareness etc - the list goes on. Good article to choose as it really covers the basics in a really understandable way
Ann Dixon's curator insight, January 12, 2014 12:46 PM


So when you ask the question “what is branding” — it is something that triggers associations in our minds.  Branding is about creating an identity. It’s what sets one company apart from another. In short, it tells us what we can expect from that company.  It’s about the perception people have of the company.

René Slack's curator insight, February 4, 2014 7:43 PM

Having a business "identity" is essential - without it you tend to be lost - no direction, no way forward - you need that  "this is me" to promote, sell and build on.