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Rescooped by Jonathon Muavaa from Snapchat & Marketing
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Snapchat Chat Gives Brands Direct Line to Consumers

Snapchat Chat Gives Brands Direct Line to Consumers | IMC | Scoop.it
Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, experts say.

Via Anh Do
Jonathon Muavaa's insight:

Snapchat has evolved over its first appearance to the app family, this app has been considered very popular amongst the teenage age group, however it has evolved to be very popular amongst adults and businesses, ever thought of a way of marketing your company or product? snap chat is the way to go, experts have said that snapchats new text and video feature allows brands to further engage with their target audiences, its not everyday you are able to get a glimpse or insight of the brands you are buying, this could be seen as  a productive method for businesses trying to get their name out in the industry, considered a direct line to consumers, businesses are able to create opportunities for competitions and advertisements for a specific audience, so why not try snapchat? 

 

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Kayla Chadwick's curator insight, April 17, 2017 3:21 PM
Snapchat’s Chat update could be good news for brands who might be able to use the feature to speak directly to consumers. According to Tom Buontempo, chief business development officer and co-founder of kbs+ Content Labs, the live video chat feature extends direct communication between brands and individual customers in “the most transparent, open way I’ve seen to date. It’s essentially a FaceTime or Skype between brand and customer.”
Rescooped by Jonathon Muavaa from Integrated Marketing Communications
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Integrated Marketing Communications - Then And Now

Integrated Marketing Communications - Then And Now | IMC | Scoop.it
So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it.

Via Tennille Ziegler
Jonathon Muavaa's insight:

The evolution of Integrated Marketing Communication in today's society

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Tennille Ziegler's curator insight, August 6, 2013 10:39 PM

Very interesting article on what people believed Integrated Marketing Communications used to be about, compared to what they think it is all about now. With Marketing Directors talking about the importance of integrating offline and online messages, as the online audience has increasingly grown.

Lou Mancer's comment, August 13, 2013 12:14 AM
This article is great to give you a broader understanding of integrated marketing. This article also highlights some helpful tips for smaller companies, these tips are given by Dwight Griesman, the Chief Marketing Officer at Forrester. In this Dwight says that the most important element is that customers want and expect a consistence experience across all areas of a company. This will help any company achieve in Integrated Marketing.
Nicola Marshall's comment, August 17, 2013 10:01 PM
I agree with Tennille, it is interesting to see how people interpret things differently from how we do things now to how we use to do them. I like what Dwight said “Online has a proven ability to amplify the message, reach and impact of our marketing aka traditional word of mouth marketing on steroids, and then some” He pretty much sums up how things have change from how marketing was done then to how it is now, I think technology has played such a big part in this.
Rescooped by Jonathon Muavaa from Data Nerd's Corner
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The Key To Consumer-centric Marketing

The Key To Consumer-centric Marketing | IMC | Scoop.it
Achieving true engagement and consumer-centric marketing goes beyond just the sales and marketing departments.

Via Carla Gentry CSPO
Jonathon Muavaa's insight:

Customer Relationship Management (Presentation Week 3)

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Janith Amaratunga's comment, March 21, 2013 5:22 AM
Engaging customers around the clock where ever they maybe through any as many mediums as possible seems to be a growing trend.
Wuttichai Henwongprasert's comment, April 8, 2013 12:36 AM
In term of capture the attention from the consumer, this two- ways dialogue is very helpful since we can gain heap of information from the consumer by just observing their attitude and behaviour. on the other hand it also show that we are pay attention to what the consumer wanted which could give a positive feedback such as the royalty etc.
Carla Gentry CSPO's comment, April 8, 2013 7:19 AM
Thank you all for your comments!
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Positioning a Brand: How Nike Built a Brand with Universal Appeal

http://602communications.com Nike branding has managed to build a brand that appeals to essentially every demographic the world over. How positioning a brand...
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Scooped by Jonathon Muavaa
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Marc Maron: The Social Media Generation Animated

This is an adaptation from the original comic "Marc Maron: The social media generation" by Zen Pencils. http://zenpencils.com/comic/129-marc-maron-the-social...
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Rescooped by Jonathon Muavaa from Snapchat & Marketing
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Snapchat - the opportunities and limitations for brands

Snapchat - the opportunities and limitations for brands | IMC | Scoop.it

I’ve noticed lately that more brands are starting to pop up on Snapchat. Recently I’ve connected with both Mashable and Taco Bell, as I’m curious to...


Via Jeremy Yancey, Anh Do
Jonathon Muavaa's insight:

Like all things in businesses, there are limitations and opportunities to exposing your brand through snapchat, this curated analysis discusses these limitations (time) and opportunities (direct marketing). 

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Rescooped by Jonathon Muavaa from Integrated Marketing Communications
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Invite Social Media Influencers to Your Brand\'s Home

Invite Social Media Influencers to Your Brand\'s Home | IMC | Scoop.it
If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy.

Via Tennille Ziegler
Jonathon Muavaa's insight:

If a brand is serious about actively engaging with its core audience, then social media influences need to be embraced as part of its holistic marketing strategy, this article discusses the importance of utilizing social media when marketing a brand. SOCIAL MEDIA IS A MASS MARKETING TOOL today it allows extensive coverage of your BRAND e.g Facebook and twitter. 

 

Social Media is considered a very powerful marketing tool amongst businesses in today's society, 

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Tennille Ziegler's curator insight, August 16, 2013 9:25 PM

Interesting piece on how important social media influencers are these days to communicating with your customers. This article says that for a brand to engage and reach its target customers/consumers it must use social media influencers. Influencers being someone who has a strong following on certain social media platforms and they have an interest in your brand and also have followers who have an interest in your brand too, or the brand would like them to have an interest in it.

 

This article says social media influencers can directly communicate with the brand's target audience and/or consumers. Having an influencer promote your brand is also valuable as its third party promotion, which is having a large success with brands.

 

With the bombardment of advertising to consumers, companies have changed or need to change their marketing strategy to reach consumers in new ways. I believe social media influencers are one of them.

 

This article suggests this is the main and possibly only way to reach consumers. I think its a vital part of any brand these days, but other strategies and tactics could also be implemented to reach consumers. With a combination of marketing strategies, the brand will succeed in communicating with its consumers.

Nicola Marshall's comment, August 17, 2013 9:23 PM
I think the the opening statement of this article is rather well said, it says that consumers trust other consumers which is completely true, if someone tells you that a brand is not good the people will have a tainted perspective on that brand. I agree with Tennille social media can reach a wide range of people however there are still other ways to reach people, some traditional media is still more affect then social media. As Tennille stated Social media has defiantly influenced marketing strategies. Companies do not have to wait around for word of mouth of their products and services to get around, now we have the ability to say what we want instantly over the net and the marketers are also able to influence us into talking about their companies through the use of social media.
Lou Mancer's comment, August 20, 2013 6:52 PM
What both Tennille and Nicola have said about this article and issue is very interesting. Its almost starting to seem like people have many different views on the ways to use New Media Marketing. Some people think that its the only way forward in the marketing world and some do not. This article looks at the fact that it is easier to engage the consumers when using new media marketing such as the social media, you can develop a positive relationship with the social media with little effort or money. Social media can engage with the consumer directly, regardless of the size of your company or brand, and to me this seems like a very costive thing.
Rescooped by Jonathon Muavaa from BRANDING
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How brands are using photos on social networks for consumer engagement - Economic Times

How brands are using photos on social networks for consumer engagement - Economic Times | IMC | Scoop.it
Economic Times
How brands are using photos on social networks for consumer engagement
Economic Times
What do robbers do before going to work? Do they say a prayer? A pep talk? Pound some bourbon?

Via Ashleigh Brockett, Terry De Felice, zzz
Jonathon Muavaa's insight:

Photos on social networks for consumer engagement, a real captivating tagline for many companies, especially when companies are continually looking for the new methods of "getting their message out there" or marketing in a way that captivates the target audience and draws them closer to the brand, which in turn contributes to a high customer value, "PHOTOS" what everyone is continually surrounded by each and every day, whether it be a Snapchat photo, Instagram photo or a newly uploaded photo on Facebook about your new dog, photos have been around for a long time, but who would've known that it could actually benefit a company's marketing needs?

 

Companies today like "Nike" have used photos to create a strong brand image, and also expose their brand to all consumers, especially their target markets. Head of Marketing for Nike in India, Avinash Pant said "The consumer must feel like they are a part of something bigger," In today's world, marketing could go wrong or be absolutely superb, having a visual story to tell allows the use of this concept of PHOTOS to come to life, consumers are able to feel like they are apart of the brand, they feel as if they own the brand in someway, it is ideal that consumers are attached this way which in turn creates a strong positive word of mouth and also an awareness of brand loyalty. 

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Terry De Felice's curator insight, September 26, 2013 10:07 AM

This article talks about how brands are using photos on social media in order to achieve engagement. As humans like being visually stimulated and find images of relevence impotant to them, brand are allowing for themselves to engaged with in a new medium. Linking this article to a previous article that i scooped on Instagram which suggested that even though some brands dont have an official page, there is still a huge presence of that brand on the platform. The visual aspect of this method is what is appealing and is a good way for companies to engage consumers.

Shay Narsey's comment, September 26, 2013 4:32 PM
Terry i agree with your insight on this article and it is a good article. From social media platforms such as Instagram is has shown that pictures work and the success of the site shows, It could be that pictures involves less involvement therefore people are more likely to take in the message and also engage with brands primarily because of the simplicity of it all.
Matthew Randrup's comment, September 26, 2013 6:38 PM
Terry i thought your insight was solid. I liked the mention about how consumers get visually engaged through images through media such as instagram.
Rescooped by Jonathon Muavaa from Integrated Marketing Communications | IMC
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Why Blogs (Still) Matter For Social Entrepreneurs

Why Blogs (Still) Matter For Social Entrepreneurs | IMC | Scoop.it

Via IMCyclopedia.com
Jonathon Muavaa's insight:

Blogging has been an ideal way to market certain product or services, entrepreneurs today are utilizing blogs to get ahead of their consumers, blogs have many benefits like the fact that they are personal and very self-orientated meaning the consumer is able to say whatever whenever which is beneficial for marketers as they put try to put themselves in the shoes of consumers and their target market

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IMCyclopedia.com's curator insight, March 3, 2014 4:14 AM

"Blogs today remain perhaps the most cost effective, sustainable, and best-structured communications commitments social ventures can make." Tom Watson

Meg MacDonald's curator insight, March 10, 2014 5:19 PM

Blogs are an efficient and effective way of increasing brand awareness

Lili Wang's curator insight, March 17, 2014 2:29 AM

Blogs are definitely important as it acts as a source of information flow, as well as a news source to particularly younger age groups, where they prefer to read about events or stories written in a more personal manner. They are also more personable and many people can relate to what is written, as well as offering an easy way for other consumers to comment back on what is written, creating interactions between consumers. There is only so much you can post on Facebook and Twitter as you may not want everyone to know what is going on with your life, social media can be quite scary at times as you'll never know the amount of people that is able to view what you are posting on your page, thus blogs come in handy.