Building Brand Identity & Equity
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Rescooped by Hamish Parker from Auto Impressive
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GoPro: Ken Block's GoPro Ad in Russia

GoPro: Ken Block's GoPro Ad in Russia | Building Brand Identity & Equity | Scoop.it
If you haven't seen it already you need to watch the video above. Another great piece from Ken Block, founder of DC Shoes, driving his Ford Fiesta in true extreme style.

Via Tim Spencer
Hamish Parker's insight:

Micro video camera company GoPro releasing footage of pro rally car driver Ken Block to create strong and favorable associations with their audience.

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Telecom NZ dons its new brand, Spark NZ

Telecom NZ dons its new brand, Spark NZ | Building Brand Identity & Equity | Scoop.it
After 27 years, the now separated retail arm of the old Telecom assumes a new identity along with many of its business units.
Hamish Parker's insight:

Will this repositioning strategy be a success in capturing new customers or will it fail?

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Rescooped by Hamish Parker from Cars | Motorcycles | Gadgets
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LAMBORGHINI AVENTADOR LP 700-4 ROADSTER ~ Grease n Gasoline

LAMBORGHINI AVENTADOR LP 700-4 ROADSTER ~ Grease n Gasoline | Building Brand Identity & Equity | Scoop.it

http://hydro-carbons.blogspot.com/2012/11/lamborghini-aventador-lp-700-4-roadster.html 
Lamborghini Aventador LP 700-4 Roadster Finally Unveiled

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Via Grease N Gasoline
Hamish Parker's insight:

Here is a great example of a product that would be placed towards the 'Luxury' side of the Perceptual map

 

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Rescooped by Hamish Parker from Digital-News on Scoop.it today
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McDonalds Criticised For New ‘McMadiba’ Chicken Burger

McDonalds Criticised For New ‘McMadiba’ Chicken Burger | Building Brand Identity & Equity | Scoop.it
Food News: Fast food giant McDonalds have been accused of shamelessly cashing in on Nelson Mandela’s death, after adding a ‘McMadiba’ burger to their menu.

Via Thomas Faltin
Hamish Parker's insight:

Is this post going to have a negative impact on the fast food company McDonalds in terms of brand equity, in the minds of the consumer?

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