brand identity and equity
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by dane norton from Digital-News on Scoop.it today
Scoop.it!

What Is Brand Equity and Why is it Valuable?

What Is Brand Equity and Why is it Valuable? | brand identity and equity | Scoop.it
In the late 1980s, brand equity was just emerging as an important idea. In 1991 I published a book, Managing Brand Equity that defines brand equity and describes how it generates value.

Via Thomas Faltin
dane norton's insight:

This article discusses the emerging trend of brand equity over the last twenty years, providing a model that includes a perspective on brand equity today. This model has four dimensions that include brand loyalty, brand awareness, brand associations and perceived quality. Each of these dimensions provide value to a firm in numerous ways, once a company identifies the value of brand equity they can then follow a brand equity road map to manage potential value. 

more...
Lady Lee Cope's curator insight, August 12, 2014 11:14 PM

Brand equity is a critical part of building a business, and companies that successfully build one understand just how important it is to the bottom line. Companies need to understand the importance of the four dimensions of brand equity - brand loyalty, brand awareness, brand associations and perceived quality.

Michael Shaw's curator insight, August 15, 2014 2:07 AM

A very insightful article about brand equity and its value.

Tiffany's curator insight, October 1, 2014 3:56 AM

Brand equity has become more important in marketing to help brands evaluate itself. To gain the brand equity that should consider brand awareness, brand loyalty, and brand association. The brand equity also provides value of customers. It encourages customers' ability to procss information.

Rescooped by dane norton from Digital-News on Scoop.it today
Scoop.it!

4 Steps to Expect from a Logo Design Process

4 Steps to Expect from a Logo Design Process | brand identity and equity | Scoop.it
A key part of the brand platform is the company name and logo. Once you have completed the brand naming process, it’s time to visualize your brand in the form of a logo. A strong brand has a memorable, recognizable logo.

Via Thomas Faltin
dane norton's insight:

A key part of the brand platform is the company name and logo. Every strong brand has a memorable and recognisable logo, and not doing it right the first time will mean future problems like failure to grow as a company in terms of product line extensions  or new markets. Rebranding is very expensive.There are four key steps when developing a logo, these include brainstorming, testing/linguistics screening, design development and trademark research. Each of these steps are critical in order to achieve a logo design that fits your brand image.

more...
No comment yet.
Scooped by dane norton
Scoop.it!

Brand meaning: Brand equals Image | warc.com

Brand meaning: Brand equals Image | warc.com | brand identity and equity | Scoop.it

This article discusses the interaction between a brand's image and its values, arguing that the relationship is often not as expected. Instead of brands choosing values and then creating imagery to communicate these, many successful brands have chosen a visual identity with little thought, by chance, or just because they thought it looked nice. The way in which values can then be built around that visual is discussed. These kinds of visual identities also have the benefit of multiple meanings that can change over time. The article employs examples from brands including Nike, the sportswear maker, Apple, the technology company, Dulux, the paint manufacturer.

dane norton's insight:

This article discusses how companies distinguish an interaction between the brands image and their values. Many successful brands of today have chosen a visual identity doesn't matter how basic or simple it is and have built values around it. Lastly the article gives examples from popular mainstream brands including Nike, Apple and Dulux paint, all which are extremely great examples of successfully executing this.

more...
Irene Laulu's curator insight, September 28, 2014 6:55 PM

This article is relevant to my topic which is Branding. Brand can create the value of it customers and the demand of the customers as well. Brand can help the customers by telling what product is and there is also a value behind the product. As we can see the picture of the green apple that many different logo display inside therefore wherever we see this picture we know straight away its the apple brand. As we have noticed now that there is an IPhone 6 and IPhone 6 Plus that has just release. Some people prefer to Samsung brand and some prefer to the apple brand it is not only the latest brand but the quality of their product is worth it the price that they selling their product to.

 

The article above says the interaction between brand's image and its values which is the most important thing to the customers and also it is relate to IMC how this engage with the customers need and wants. So many successful brands have chosen visual identity with little thought by chance which means that visual identity could be one of their priority to attract or persuade the customers.

@AshleighAli

Rescooped by dane norton from Brand Position Starts with the Category
Scoop.it!

Brand Positioning Uses a Number of Tools

Brand Positioning Uses a Number of Tools | brand identity and equity | Scoop.it
Brand positioning is the craft of choosing how your buyers see, discover, and access your product. It’s important to note that positioning is a gerund – a verb that acts as a noun, and denotes progressive or continuous action.

Via TheBrandAuthority
dane norton's insight:

Brand positioning is so crucial for choosing how your buyers see, discover and access your product. The first step is to decide where you want your brand to be then send off cues to the buyer and general public. There are several tools for band positioning, advertising is a stand out tool in my opinion as this is the communication channel between you and your customer so if done right you have the power to advertise your brand positioning.

more...
TheBrandAuthority's curator insight, December 9, 2013 2:49 PM

Brand positioning is the craft of choosing how your buyers see, discover, and access your product. It’s important to note that positioning is a gerund – a verb that acts as a noun, and denotes progressive or continuous action. 

Lisa Pan's curator insight, September 30, 2014 12:48 AM

Brand positioning is thw way how the buyers see the produts that the brand promoted. To decide where the brand will be send off cues to buyers and public, there are few tools for brand positioning, advertising us a stand out tool and world wide used, as this platform between the sellers and buyers, how they communicate through.

Ellie Bigsby's curator insight, October 1, 2014 5:21 AM

This article discusses the different methods a brand can use in order to position itself. It shows that a brands logo should not be the only component used in order to position a brand, and that a brand should not get too comfortable. It also discusses how a brand should do what it says, for example goodwill. This is important as consumers will eventually see through the gap and notice if a company is not displaying what they say they are.