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Rescooped by Cyndee Mudliar from intergrated marketing communication!

Moms More Likely to Use Social Media and Mobile, and to Shop Online - (subscription)

Moms More Likely to Use Social Media and Mobile, and to Shop Online - (subscription) | IMC | (subscription) Moms More Likely to Use Social Media and Mobile, and to Shop Online (subscription) Moms are 20% more likely than the general population to use social media, and 91% now use social media...

Via James Stodart, Felix Feng
Cyndee Mudliar's insight:

This is a very insightful article that proves that moms today are more likely to use social media and shop online than the general American population. This is vital information for marketers today as they can better direct their products to moms as they are more likely to pay attention to social media advertising and purchase online due to the exposure. 


This article expresses that "moms have a greater reach across all major social media platforms, including Facebook, YouTube, Instagram, Twitter, and Google+". The statistics for smartphone ownership amongst moms has also gone up by 25% whilst the ownership of tablets has gone up by 79%. These are huge increases that are worth taking into consideration as it pushes for more and more easier to use, mom friendly apps. If  the app for a online store is easy to navigate, it encourages shoppers to shop on the go rather than having to put it off till later once they are sitting in front of a computer screen. Moms are also saying that they are emailing less and communicating more through social media platforms such as Facebook and Twitter. This is another reason why each website should provide options for their shoppers to share things online via social media platforms.


Although these statistics are based on American moms, I found this article to be quite insightful as it gave me knowledge about a very important market segment. 

Ceres Wu's comment, September 24, 2013 3:34 AM
very interesting article by seeing the graphs, i was shocking that mums are more likely to use social media and mobile on the online shopping. maybe because this is easy and quick to get what they want.
Ly Bibi Shen's comment, September 24, 2013 11:01 AM
i think this article is very interesting, sometimes marketer can send their product message to customers using they right way will increase the revenue easily.
Abbey 's curator insight, May 6, 2014 10:37 PM

This article is really interesting. It explains that mothers are much more likely to use social media and their mobiles to shop online. “Moms were responsible for 32% of total online spending in the last quarter, despite making up only 18% of the total Internet audience.” Considering mums spend a lot of time at home or occupied with their children, the statistics in this article make a lot of sense. Shopping online via your mobile is a lot quicker and easier to do than getting out your lap top or using your home computer and even more convenient then leaving the house and physically visiting the shops. It is also a lot more convenient particularly for mums or people on the go 24/7 as the can do it from anywhere, whenever they have a spare moment or two. This article shows how effective mobile shopping apps or online shopping via social media would be for companies specifically targeting mothers.

Rescooped by Cyndee Mudliar from Intergrated Marketing Communications 2013!

How McDonald’s Came Back Bigger Than Ever

How McDonald’s Came Back Bigger Than Ever | IMC |

With new food, revamped décor and an embrace of mommy blogs, McDonald’s isn’t just trying to keep its customers. It’s trying to convince skeptics that they’re wrong.

Via Johnny Price
Cyndee Mudliar's insight:

McDonald’s is forever being criticized for the unhealthy offerings they deliver to the public. Yet with the help of some very effective integrated marketing communication tools, they are constantly succeeding in trying to turn that image around. McDonald’s pays to appear at the top of Twitter's trend list as they know the effectiveness of twitter marketing. They also used twitter hash tags to help their customers #meetthefarmers and understand where the meat found in their quarter pounders and McChicken burgers come from. McDonald’s also know the effectiveness of marketing using blogs in today's day and age. It only made sense that they start a blog targeted at mothers which focused on some of the nutritional benefits of certain value meals.


I think McDonald’s has done a great job at using modern day technologies such as twitter and blogs to better reach their intended target market. These tactics go hand in hand with complementing their current TV adverts and billboards. 

Dorel Ferdis's comment, April 8, 2013 10:40 AM
A massive marketing budget, the ability to provide a relatively affordable product for the masses and recent changes that McDonalds has made to its décor, refinements to its product offerings and effective promotions are the key ingredients that have made the brand so successful despite all the negative criticism it receives. At the end of the day, if you can deliver value and market it well, you’re going to be successful. A nice read!
Samirah Bhamji's curator insight, March 12, 2014 8:35 PM

This article shows how successful McD have been in marketing their brand. Even having a number of competitors they face everyday. They have used effective brand management and used the resources they have, to create a larger consumer base. McD have an increasing market share according to analysis, greater that four of their competitors combined. Their marketing budget have allowed McDonalds to have come back stronger than ever before. Still enabling them to provide cheap goods in great masses. This article represents a good example on how capitalism should work despite the criticism they get on a daily basis.

Nikhil Bhola's comment, September 24, 2014 8:45 PM
despite frequent criticism, utilised effective brand management and intergration of the organisations resources to create a greater consumer engagement.Mcdonalds using many channels of twitter, to advertising on other campaigns like fb, and making the company stand out by McDonald’s wasn’t about fast food, the commercials suggested, but real food, born of the earth." this plays with consumers mind, and wants them to think that, using new technologies blogs they are reaching out to consumers they are targeting in the market. as they do have a Large amount of marketing budget which is why it came back from negative to being relevant again.
Rescooped by Cyndee Mudliar from Integrated Marketing Communications (IMC)!

Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | IMC |

Via Dugguri
Cyndee Mudliar's insight:

This is a great article that emphasizes the impact that Twitter has on our lives today. It reminds marketers that Twitter is a great way to reach out to a mass market and get your message across.


This article reiterates the effectiveness and relevance of hashtags in today's day and age. It encourages businesses to follow hashtags to help better understand the types of conversations based around popular topics and also what it is that their target market are currently conversating about. With this being said, this article also encourages businesses themselves to use popular hashtags to help draw more attention towards their brand. Due to the popular success of hashtags, this article also suggests creating your own. This too can help draw attention to your brand as well as start new trends. 

Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

Rescooped by Cyndee Mudliar from Intergrated Marteting communications!

The Importance of Branding • Brand Management

The Importance of Branding • Brand Management | IMC |

Via Johnny Price, jaklinissaeva, Matthew Macdonald
Cyndee Mudliar's insight:

This article reinforces the importance of brand building and addresses some of the benefits if done correctly. It emphasises that companies can increase their market share  with the use of integrated marketing and also how brand building can help to reach out to new markets that were unreachable before. Brand building can also help maximize the total revenue for a company.  Another benefit of brand building is the fact that it makes it harder for a competitor to enter the market as a existing brand would have built a strong relationship with the current market hence why it'll be difficult for that market to trust a new upcoming brand. Successful brand building will also help to differentiated the company image. Positive emotional attributes can be linked to the company which as a result can further enhance the overall brand. 


I found this article to be very insightful on why branding is of great importance in today's day and age and also all of the benefits that come along with it. 

Josh Leuenberger's comment, August 22, 2013 6:47 AM
This article states the obvious in what message it is trying to get across to the readers. That the importance of branding is extremely important in aspects of a business being successful and maintaining market dominance. With regards to @Curtis Milner I believe that brand awareness is absolutely vital to the growth and the structure of a business or brand. Branding is key to customers as it is how they categorise different products and a well know brand or an attractive brand is what product a consumer will choose to purchase. This can be to reasons that a well know brand can be trusted where by in Curtis’ example and the articles. Strong brand loyalty can be maintained even through times of company issues where the brand is not up to standard. I personally like the idea of brands as a well known brand usually upholds a high quality product.
Morgan Fletcher's curator insight, March 25, 2014 6:20 PM

Having a brand is so important, especially for the consumers as they can use the brand to distinguish between other products. This can create a loyalty for the brand. This can also bring a competitive advantage over other brands. 

Nikhil Bhola's comment, September 24, 2014 8:19 PM
this article explains the fundamentals of branding, it shows step by step what are the areas that need to be worked on or what can be beneficial for businesses. a step by step process is shown. this is infact important as consumers tend to compare between different brands and their offerings, this can be a competitive advantage for the companies if they work on branding their brand and products.