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Mobile Marketing with Snapchat | Social Media Today

Mobile Marketing with Snapchat | Social Media Today | IMC | Scoop.it
Use mobile marketing to advance your business with Snapchat.
christopher petelo's insight:

with the ability of snapchat to offer marketing on the go it shows the different ways in which marketing can be fully utilised. As the relevant demographic for snapchat being 13-25 years old there is a specific target market which this type of marketing can influence and with its easy and friendly interface it can be effective. As there are many types of different social media snapchat offers a different way to reach its market without the noise of other advertisement

According to Search Engine Journal, over 100 million Snapchat users share over 400 million snaps daily. TechChrunch recognized Snapchat as the Best Mobile App of 2013 and the Fastest Rising Startup of 2012. it shows its ability to reach the target market and with its popularity it can be influential in consumers decision

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Rescooped by christopher petelo from Intergrated Marketing Communications
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5 Awesome Examples of Engaging Social Media Campaigns

5 Awesome Examples of Engaging Social Media Campaigns | IMC | Scoop.it
Check out 5 creative examples of engaging social media campaigns.

Via Mirza Mushtaq Baig, Nikky SIngh
christopher petelo's insight:

Using social media allows for brands to interact with their consumers. In this day and age it is important to be alert about what is happening and with social media brands are able to inform consumers about what is happening. As this article states the amount of followers for brands on Facebook or twitter is important as the wide spread message or announcement influences more than one consumer. The idea of  integrating social media in to their media channels is important in order to reach consumers who are regularly online on social media sites

 

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Abbey 's curator insight, March 23, 2014 6:05 PM

This is an interesting article and highlights the importance of ensuring your social media campaigns is engaging. It is such a common thing now to have a marketing campaign through more than one types of social media, so having an effective and different social media page is important, otherwise the effectiveness of the profile will be minimal.  

Morgan Fletcher's curator insight, March 25, 2014 6:09 PM

these are great examples to entice consumers to your social media sites. you want the consumers to be engaging and these examples do just that!

Rochelle Brereton's curator insight, July 30, 2014 9:04 PM

Social Media is becoming a great, "hip" way to advertise. Jobs are opening up that focus simply on social media. Understanding how to become relevant through social media and make it engaging would be highly beneficial for any company. 

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Hashtags in Social Media Marketing | Social Media Today

Hashtags in Social Media Marketing | Social Media Today | IMC | Scoop.it
Hashtags enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the ...
christopher petelo's insight:

The ability for marketers to use such a tool as hastags to see and identify social media conversations that are relevant to them is useful in what is relevant. By the use of hashtags their is an ability to create brand recognition and brand loyalty if used correctly. This implies the importance of understanding what the consumers and the trends are and by using hashtags it simplifies the process of seeing what the hype is with the consumers. As platforms like twitter and facebook which are famous social media sites it does create an opportunity to be more effective in understanding the consumer

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