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Rescooped by Chenghao Shen from Social Media, SEO, Mobile, Digital Marketing!

Email Marketing & Social Media Integration

Email Marketing & Social Media Integration | IMC |

Let’s look at three brands who are integrating email and social media in an innovative way.

Via Kamal Bennani
Chenghao Shen's insight:

In the article, the author demonstrated that nowadays brands do not integrate their email marketing and social media strategies. Some business advertise their products, brands as well as logos by placing the pictures at either footer or header at every email, so she said the positioning of the pictures are actually not very appropriate. Three examples are provided to illustrate the author’s idea. The author thinks that emails should be integrated with the social environment. She also lists some advantages of having email and social integration. Firstly, as more and more people share the emails, the business brands get more exposure attracting more viewers. Secondly, as more people receive the emails, it is very likely to appeal to more new subscribers. Thirdly, every social network permits the users to connect with the contacts in a different way. In the end, the author uses a picture from Topman and she thinks the advertising strategies Topman has used is really successful in terms of combining social media and emails.

Rui Dong (1248713)'s comment, August 22, 2013 12:11 AM
Hi Chenghao, you have chosen a very interesting article that I have never thought about, which is integrate their email marketing and social media strategies. We all know that nowadays, social media is becoming more common and important for enterprise marketing strategies. Of course this strategic plan is well benefit with brand exposure, connect with audience and so on. And only put brand image as well as logos at either footer or header at every email is obviously far away enough. With the three examples that this article mentioned above, I think no matter what kind of tools that company used, the most critical point is attract people’s eye at the first time with social interesting. And the most successful case is Top Man in this article in terms of combining email and social media.
Joly Yuan's comment, August 22, 2013 2:51 AM
Hi Chenghao, thanks for sharing this interesting article. This article demonstrates that brands should integrate their email marketing and social media strategies. Nowadays, social media has become increasingly important, especially commercial use. Some business likes to promote their products by placing social icons in their emails, in this article, the author has listed three examples to show proper way to integrate email marketing and social media strategy. There are some benefits of integrating email and social. Firstly, When people share your e-mail, your brand can get more exposure. Secondly, as more people share the emails, it is a good way to get more potential customers. Lastly, each social network provides a different way to connect with your contacts. Then the author show three brands’ innovative way to integrate email and social media. The most impressive example is from Topman. It includes a nice email template and social icons. This example can be well represented good combining social media and emails.
Rescooped by Chenghao Shen from Week 4; Communicating with consumers, the importance of emotional responses!

Powerful yet often overlooked: emotional response

Powerful yet often overlooked: emotional response | IMC |
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou  I’ve discussed that communication is essent...

Via Jillian Hor Maelynn
Chenghao Shen's insight:

As we know everyone has his/her own emotional responses, when we are doing some shopping in the supermarket and see some products which we want to buy, for example, we want to buy some milk, we have brands like Anchor and Meadow Fresh available, but which one are we going to buy finally? We will consider many factors such as price, quality, packaging, popularity etc. Some characteristics like packaging and colours will usually give consumers a direct impression for making a decision which one to buy. That is the phenomenon of emotional response, sometimes we even want to buy something without any reasons, just like and want to own it as we see it in first sight. So emotional responses of consumers are actually very important for a business to retain the consumers, once consumers have a very reliability upon the products, consumer loyalty has been invisibly built. In the article, the author has provided some diagrams to convince the readers the importance of having an appropriate management of consumer emotional responses. As the author has quoted that many people may forget what you said and did, but it is hard for them to forget how you made them feel. It is always easier for human beings ro remember short and simple messages instead of long and complicated ones. So actually good business operators should try to convey what they want to express as short and simple as possible. That is the force of emotional responses in the business which enables the companies to grasp the consumers’ hearts to provide better products and service for them.


Rui Dong (1248713)'s comment, August 21, 2013 10:30 PM
Hi Allen, it’s really unforgettable article. After I read this article I’m agree that social media influence consumer emotional response. For example, McDonald’s it is a very famous fast-food brand. Most of people know this is unhealthy food however only a few people could reject it. As to why, we can see McDonald’s has very fully social media activities. Such as TV advertising, mobile message, facebook link and magazine, especially in the bus wall. We can see the logo anywhere. However this is only a kind of way could influence consumer emotional. The key point is totally brand feedback. A good brand don’t need to a lots of advertising. They only need to make their brand perfect and attract customer. Such as LV, Gucci, Prada on so on. Thus this article, teach all marketers improve their emotional and don’t loss any customer.
Joly Yuan's comment, August 22, 2013 4:28 AM
Hi, Shenghao, I like this article and it is absolutely true that emotional response is powerful. This article talks about the emotional core of consumer decision making and how emotion plays a significant role in consumer behavior. Emotion is a necessary component when consumer in decision making process. Like the quote, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel". Gain emotional response is the best way to engage with loyalty customers. For example, a successful advertisement must have emotions, when it attracts people’s attention, they can remember the brands permanently. Emotions in advertising can help the emotions shift to the brand, so you can successfully build brand image. In the article, the author showed some diagrams to indicate the importance of having an appropriate management of consumer emotional responses. After reading this article, I totally agree that it is important to understand and recognize consumer’s emotional responses.
Rescooped by Chenghao Shen from Customer Engagement!

Your marketing strategy: customer engagement vs. traffic generation

Your marketing strategy: customer engagement vs. traffic generation | IMC |

bringing inventory from the stockroom to the shop floor is not marketing

Via Butterflive
Chenghao Shen's insight:

With the development of modern scientific technology and people are stepping into a stage when information technology and social media and network are integrated parts of our daily life. Some well-known social media such as Facebook and Twitter are closely associated with us bringing impact to us. For example, we are able to do business marketing with the help of them, many business companies can post advertisements for their products in order to attract more people to buy the products as social media are really influential. But sometimes we can not rely on the social media too much about doing the business marketing, some necessary strategies can be applied to do a better business marketing. In the article, the author has emphasised that we should not be too dependent on doing business marketing by social media, she has put forward three useful strategies for doing the marketing. SEO (search engine optimization), Public Relations and Guest Posting, with adopting these three approaches, business marketing can be done even better and bring more great impact.

Joly Yuan's comment, August 22, 2013 5:50 AM
This article focuses on the marketing strategy which is compared between customer engagement and traffic generation. At the beginning, the author indicated that business cannot just focus on the social media for marketing strategy. As we may know the most popular social media are Facebook and Twitter, these two media play an important role when doing customer engagement marketing strategies. The author said “to build trust, so that you can convert them from lookers to customers. Or from one-time customers to repeat buyers.” This is a great customer engagement marketing strategies through social media. I like this idea very much. However, it is far enough to fulfill our market. In the article, the author also mentioned that traffic generation strategies can help better business marketing. Then she listed three traffic generation strategies in order to Search Engine Optimization, Public Relations and Guest Posting to make our marketing efforts have a bigger impact.
Elaine Li's comment, August 22, 2013 6:22 AM
Hi, chenghao, thank you for sharing this article. this article is about people usually to do their business at the Facebook, twitter. These social media platform are very popular and help people/ consumer to know your business better. these social media can refer to as customer engagement marketing strategies. i agree allen's insight, do not rely on these social media too much to do the business marketing, some other strategies can be applied on traffic generation marketing strategies. the definition of traffic generation marketing strategies is to bringing new eyeball to the business website. there are three generation strategies such SEO(search engine optimization), PR(Public relation) and Guest Posting. Facebook and twitter are very helpful for your sales and marketing, but bring more strategies into your website can help you to do your business even better.
Scooped by Chenghao Shen!

Determining a Budget - Integrated Marketing Communication

Determining a Budget - Integrated Marketing Communication | IMC |
Boundless' free textbooks and study tools makes education more affordable, accessible, and effective for students and professors.
Chenghao Shen's insight:
Budgeting is an integrated component in doing marketing, to do a good business, budgeting is important which needs to be done properly. It needs accurate analysis in order to make business profit. The author has said that there are several purposes of doing budgeting, such as resources controlling, managers’ performance evaluation, manager motivation and so on. Managers need to be aware of the importance of allocating funds appropriately, this includes consumer experience, corporate culture as well as some tools like communication, integration and promotional tools etc. As it is not hard to imagine that budget needs to be accurately calculated in order to avoid some unexpected problems happening in the future once the products are launched. Managers also need to have the ability of prediction in case that something goes wrong in terms of budgeting. But, doing budgeting does not only involve company managers, it can be done well with the cooperation with other departments.
Elaine Li's comment, August 22, 2013 6:59 AM
I agree with chenghao’s insight. Budget is important for Integrate marketing communication. There are five essential purposes of budgeting such as control resource, communicate plans with manager, to motivate manager to achieve goals, evaluate the performance of manager and provide visibility into company’s performance. Marketing plan can affect budget. Therefore, two budget decisions need to be solving at first. These two budgets decisions are how shall these efforts be funded and who will benefit from the new program. When the manager finishes the budget plan they also need to understand the components of IMC. Then manager can to allocate money properly on foundation, corporate culture, brand focus, consumers experience, communication tools, promotional tools and integration tools. This is article shows the useful information of budget for integrate marketing communication.
Elle's comment, September 24, 2013 3:56 AM
Cameron - the article clearly define the essential purposes of budgeting and explores how marketing plans affects the budget. This seems relatively useful and would benefit businesses if they kept these in mind when making decisions.
Linda Huynh's comment, September 26, 2013 2:07 PM
@Chen Sun, a great article on the importance of budgeting, that is clearly defined with the essential purposes and how the budgets can be affected through marketing plans. This article is useful for businesses and should really read this as well and help them in decision making.
Rescooped by Chenghao Shen from About Design!

The Importance of Branding - Make your ideas Art

The Importance of Branding - Make your ideas Art | IMC |
Branding is regarded as one of the main aspects of marketing in the present time. Branding is by no means a new concept. Scientists have uncovered evidence of product branding that dates back to 5000 B.C.

Via Spyros Thalassinos
Chenghao Shen's insight:

Branding is a necessary process of doing sales for the products at the market, relevant research indicated that product branding can be dated back to 5000 BC. So it is not hard to imagine that it really plays an important role in selling the products. Today we are able to easily recognise the products by seeing the colours, logos, word fonts and so on. Some of them are really impressive to us. The author has put forward some strategies about business branding as well as its importance, some people tend to use more social media to have the brand establishment, because Facebook and Twitter really have great social influence. We can easily see many products’ advertisements on social media network when we are surfing the Internet. Printing is also another way to do the products branding, we normally use brochures, pamphlets and other means to enable the customers to have a better understanding and impression about the products. The author has also demonstrated that graphics is a very important means to do business branding, as we know, with having graphics on the products packaging, we can have a deeper impression than having no graphics, there is no doubt that with having the graphics on the products, it invisibly helps the companies to earn more revenue.

Joly Yuan's comment, August 22, 2013 5:07 AM
Thanks Shenghao you picked this article out. This article points out the importance of branding in the competitive market. It is very important to build a strong brand for the company. After consumer trust brand, they will trust all the products. To build a strong brand, it is necessary to develop a branding strategy. Nowadays, social media becomes more and more popular to promote brands. For example, as we can see on Facebook and Twitter, there are lots of advertisements to promote their brands, because both of these two media have great social influence. Another important aspect of business branding is graphics. As people can see the billboard anywhere, however, the quality of the graphic will directly affect a brand's image. Printing is also another way to do the branding. The author indicates that a good production agency can exactly transfer the brand’s image through all types of advertising mediums. Therefore, to build strong brand, social media, graphics and printing are all need to be considered.
Elaine Li's comment, August 23, 2013 12:55 AM
sS 16:53:50
Thank you for chenghao sharing the article. with your insight branding is imporatant when sale product at the market. we recogise the products by seeing the colour, logo and work font. you also mention the branding is important for the business.i am very agree with your opinion