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Rescooped by Chantelle Pulevaka from Psychology of Consumer Behaviour
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QR Code Fail | Why QR Codes Fail | Wikimotive

QR Code Fail | Why QR Codes Fail | Wikimotive | IMC | Scoop.it

"They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail — even peppered throughout this article. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and it shows. From the relative lack of public understanding of what they even are, to the dearth of creativity in their usage, the QR code is destined to become just the little box that geek built. But if it does go the way of CueCat, only we are to blame. Here’s why..."


Via k3hamilton
Chantelle Pulevaka's insight:

QR codes are a great form of consumer engagement however if they do not work then what is the point of having them, as consumer will be left feeling disappointed and may hold a negative grudge towards the brand. 

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Rescooped by Chantelle Pulevaka from Innovative IMC techniques
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Coca-Cola drives brand awareness via mobile gaming initiative - Mobile Marketer - Gaming

Coca-Cola drives brand awareness via mobile gaming initiative - Mobile Marketer - Gaming | IMC | Scoop.it
Coca-Cola has rolled out a branded mobile gaming application that targets teens and young adults and lets them engage with the beverage giant on a deeper level.

Via Angelina Singh, Rebecca Pereira
Chantelle Pulevaka's insight:

Using Mobile phone apps to involve consumers....cleaver idea 

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Fiji Singh's comment, April 4, 2013 3:33 AM
Android and smart phone apps are eliminating personal computer devices at an alarming rate. Most brands are beginning to utilise the potential of the Internet as a marketing option. So using mobile devices is brilliant because it jumps two steps ahead of its competitors. Also it's tapping into the right channel "mobile" for its intended audience "youth". This keeps it current and reinvigorates the fun, happy and positive image coke has.
bhumika's curator insight, September 26, 2014 12:10 AM

Here, Coca Cola launches a mobile game app targeting teens and young adults to reinforce their brand image using a different form of media channel  

Rebecca Pereira's curator insight, October 2, 2014 2:28 AM

Coke has driven brand awareness by utilising 

IMC channels. The introduction of the mobile gaming application was a creative way of integrating markting communications in order to create brand awareness targeting children and youth. 

Rescooped by Chantelle Pulevaka from Psychology of Consumer Behaviour
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New Volkswagen comes to life in Augmented reality ads on billboards

New Volkswagen comes to life in Augmented reality ads on billboards | IMC | Scoop.it

"How many people are actually going to pull out their phones or tablets and actually engage with the campaign...  you have to take you hat off to them for trying something different. One of the most iconic cars ever made has been given a new lease of life with this campaign."


Via k3hamilton
Chantelle Pulevaka's insight:

Creative advertisement where people use their smart phones and tablets for the advertisement to come to life.  

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Rescooped by Chantelle Pulevaka from Retail and Customer Experience
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Apps Increase Brand Awareness and Customer Loyalty

Apps Increase Brand Awareness and Customer Loyalty | IMC | Scoop.it
Anyone can start a page on a social networking site, but it can be incredibly difficult to gather support on that page.

Via Thomas Faltin, ICCDS
Chantelle Pulevaka's insight:

Apps can increase and build brand awareness 

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Rescooped by Chantelle Pulevaka from Social Foraging
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Kantar - Do Tweets influence consumer behaviour?

Kantar - Do Tweets influence consumer behaviour? | IMC | Scoop.it

Kantar Media Compete and Twitter have worked together to understand the impact of Tweets posted by retail companies. Specifically, we wanted to know whether Tweets influence consumer behaviour; are people exposed to a retailer Tweet more likely to visit that retailer's website and eventually purchase from that retailer?

 

To answer these questions, Compete observed 2,600 US-based Internet consumers who saw Tweets from almost 700 different retailers such as Amazon, Nike and Walmart from August to mid-October. We limited the scope of the study to desktop browsing only (no mobile or table activity) and exposure on Twitter.com only (no Twitter clients were included in the analysis). We also studied the behaviour of two control groups comprised of a similar set of consumers who visited Twitter but did not see retailer Tweet and who were simply average internet users.


Via Ashish Umre
Chantelle Pulevaka's insight:

Maybe there should be more apps like twitter to engage consumers. 

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lauren bennis's curator insight, August 12, 2014 12:02 AM

I think it could work with most social networks :)))

Chantelle Pulevaka's curator insight, September 30, 2014 9:03 PM

Twitter can increase the amount of people who visit a retail store after being exposed to it on twitter. 

Samara Paxton's curator insight, October 2, 2014 7:23 PM

Twitter is helping brands increase the web traffic to their retailsites. Its amazing how just seeing a tweet from a retailer can encourage a person to visit, and then buy from their website. It proves that having a presence on social media isimportant for a brand,especially with the kind of statistics that are being shown in this article. Twitter users that visit a retail website are more likely to visit or buy from that site than just a regular internet user- and it makes sense. A brand needs to always be reminding of its presence, and keeping up with what is going on in the modern world to reach its younger customers, who are so easily accesssible. 

Rescooped by Chantelle Pulevaka from Social Foraging
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Kantar - Do Tweets influence consumer behaviour?

Kantar - Do Tweets influence consumer behaviour? | IMC | Scoop.it

Kantar Media Compete and Twitter have worked together to understand the impact of Tweets posted by retail companies. Specifically, we wanted to know whether Tweets influence consumer behaviour; are people exposed to a retailer Tweet more likely to visit that retailer's website and eventually purchase from that retailer?

 

To answer these questions, Compete observed 2,600 US-based Internet consumers who saw Tweets from almost 700 different retailers such as Amazon, Nike and Walmart from August to mid-October. We limited the scope of the study to desktop browsing only (no mobile or table activity) and exposure on Twitter.com only (no Twitter clients were included in the analysis). We also studied the behaviour of two control groups comprised of a similar set of consumers who visited Twitter but did not see retailer Tweet and who were simply average internet users.


Via Ashish Umre
Chantelle Pulevaka's insight:

Twitter can increase the amount of people who visit a retail store after being exposed to it on twitter. 

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lauren bennis's curator insight, August 12, 2014 12:02 AM

I think it could work with most social networks :)))

Samara Paxton's curator insight, October 2, 2014 7:23 PM

Twitter is helping brands increase the web traffic to their retailsites. Its amazing how just seeing a tweet from a retailer can encourage a person to visit, and then buy from their website. It proves that having a presence on social media isimportant for a brand,especially with the kind of statistics that are being shown in this article. Twitter users that visit a retail website are more likely to visit or buy from that site than just a regular internet user- and it makes sense. A brand needs to always be reminding of its presence, and keeping up with what is going on in the modern world to reach its younger customers, who are so easily accesssible. 

Chantelle Pulevaka's curator insight, October 2, 2014 9:54 PM

Maybe there should be more apps like twitter to engage consumers. 

Rescooped by Chantelle Pulevaka from Public Relations & Social Marketing Insight
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How to Use Content Marketing to Increase Brand Awareness | Business 2 Community

How to Use Content Marketing to Increase Brand Awareness | Business 2 Community | IMC | Scoop.it

So you have created a content marketing strategy and are using social media but how can you use this activity to increase your brand awareness and generate more visitors to your website? ]]

 

Different Kinds of Content

Content has many forms, from blogs and news items to videos and infographics. Making sure you create and manage content of the right kind for your audience is a core part of building your online following and increasing brand awareness....


Via Jeff Domansky
Chantelle Pulevaka's insight:

Using Content Marketing to build on Brand Awareness

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Jeff Domansky's curator insight, May 21, 2013 12:52 PM

Smart advice:" the right content in the right channel.

Rescooped by Chantelle Pulevaka from Public Relations & Social Marketing Insight
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5 ways for your brand to go visual | PR Daily

5 ways for your brand to go visual | PR Daily | IMC | Scoop.it

For this year’s back-to-school season, the brand launched the #Toms Give Back to School Contest aimed at increasing engagement on Pinterest.

 

They encouraged people to create a pinboard and pin their favorite outfits using only items found on the TOMS website. To compete for the $500 Toms gift certificate, pinners created a special board for the contest and tagged every pin with “#TOMS Give Back to School Contest.”

 

Toms scored huge brand awareness and sales during the contest as pinners posted beautiful pictures that spread across their personal networks. The campaign shows the expanding influence of visual social media sites, and in the coming years, more brands will take part in this growing trend....


Via Jeff Domansky
Chantelle Pulevaka's insight:

Ways for brands to go visual to create brand awareness 

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Jeff Domansky's curator insight, September 24, 2014 9:30 AM

Shoe brand Toms embraced social media imagery and won big. Marketers can do the same if they show rather than tell.

Jade Nicole Burman's curator insight, September 24, 2014 11:01 AM

This is so unbelievably smart! Koodos to the brilliant people who came up with this idea. Not only are you forcing people to look at your products for the chance to win, but they have to share there finding and that being said, all there friends and followers get to see the outfits they pinned too. The brilliance behing this marketting strategy simply blows my mind. Way to go TOMS.

Matthew Wafer's curator insight, September 25, 2014 10:19 AM

Another interesting set of methods on how a brand can improve and broaden their image by successfully visually defining the brand. This short article builds upon these points through explanation of the expanding influence of visual's through social media sites, and how these visuals used will give an illustration of the brand or its customers.