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Put Your Money Where the Growth Is - Direct Marketing News

Put Your Money Where the Growth Is - Direct Marketing News | IMC | Scoop.it
Many political conversations today focus on the rapid, immense multicultural population growth in America. However, what about the business implications? How much does an increasingly diverse America effect direct ...
Billie Kessell's insight:

Addressing a changing cultural consumer market and there preferences is becoming more important for may nations as the multicultural diversity changes within these countries. With out accounting for different cultures and there values, brands may loose out on potential brand equity and sales. By tailoring marketing campaigns and promotions brands can reach more a wider spread of the population, thus creating a better brand awareness with a wider range of consumers. 

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Rescooped by Billie Kessell from Integrated Marketing Strategy
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Get ready for in-store advertising that looks you straight in the eye

Get ready for in-store advertising that looks you straight in the eye | IMC | Scoop.it
The next time you’re waiting to pay at Tesco, the ads you’re watching may be watching you back.

Via Julia Fedorenko
Billie Kessell's insight:

Very Interesting, the latest technology for retailers and advertisers to gain more knowledge of their consumers.  filming the customers from the advertising screen to see not only how long they pay attention but also differentiate between gender and age will help marketers choose appropriate advertisements for the tailored demographic. From an ethical point of view i am unsure if it is appropriate to film or take data collection to this level- big brother is always watching. 

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Here's the Big Problem With Chasing Customers on Social Media - Entrepreneur

Here's the Big Problem With Chasing Customers on Social Media - Entrepreneur | IMC | Scoop.it
Entrepreneur
Here's the Big Problem With Chasing Customers on Social Media
Entrepreneur
The problem lies in the way most marketers tackle social media.
Billie Kessell's insight:

The biggest problem with chasing customers on social media is that people have do not use social media as channel to shop. Social media has its advantages to promote conversation, engage and use attention form the consumer, share company backgrounds and spotlight fans and loyal customers. Social media has the potential to catch the consumers attention through appropriate marketing communication tools. This activity must be utilized by marketers but not as a direct channel to buy, but more to create brand equity and recall, as well as product awareness.   

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Why Colors are Important for Brands | Social Media Today

Why Colors are Important for Brands | Social Media Today | IMC | Scoop.it
Building brand identity is key for business in todays’ thriving market. Trends come and fade away, products emerge some of them and they last for decades but many sparks away instantaneously. What important is brand identity.

Via Rami Kantari, Jess Walker
Billie Kessell's insight:

This gives some strait forward tips on how to build a easy to recognize  and usable website for potential customers looking online. However the title- 'why colors are important for brands' does not illustrate what its actually about. There is no analysis of why people care about color nor how it effects the decision making process. There are vague references to color but the bones of the writing are about how to build a simple website that will stand out. 

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Caitlin Jackson's curator insight, April 7, 2014 5:50 AM

Found this one interesting! Worth the read . Showing the power of colours in advertising