Snapchat & Marketing
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Snapchat Chat Gives Brands Direct Line to Consumers

Snapchat Chat Gives Brands Direct Line to Consumers | Snapchat & Marketing | Scoop.it
Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, experts say.
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Jonathon Muavaa's curator insight, May 11, 2014 10:53 PM

Snapchat has evolved over its first appearance to the app family, this app has been considered very popular amongst the teenage age group, however it has evolved to be very popular amongst adults and businesses, ever thought of a way of marketing your company or product? snap chat is the way to go, experts have said that snapchats new text and video feature allows brands to further engage with their target audiences, its not everyday you are able to get a glimpse or insight of the brands you are buying, this could be seen as  a productive method for businesses trying to get their name out in the industry, considered a direct line to consumers, businesses are able to create opportunities for competitions and advertisements for a specific audience, so why not try snapchat? 

 

Kayla Chadwick's curator insight, April 17, 2017 3:21 PM
Snapchat’s Chat update could be good news for brands who might be able to use the feature to speak directly to consumers. According to Tom Buontempo, chief business development officer and co-founder of kbs+ Content Labs, the live video chat feature extends direct communication between brands and individual customers in “the most transparent, open way I’ve seen to date. It’s essentially a FaceTime or Skype between brand and customer.”
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How Snapchat is turning brands into impulsive teenagers

Is Snapchat changing marketing? In this weeks episode of Social Media Minute, we explore how this mobile app is already degrading advertising. Visit www.imed...
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How brands are mastering the 10-second Snapchat

How brands are mastering the 10-second Snapchat | Snapchat & Marketing | Scoop.it

Marketers are taking advantage of the "burn-after-reading" text messaging service by sending timely and tempting snaps. Here's a closer look at how some brands are building their following on Snapchat.

 

You’ve heard the predictions — and seen the stats to back them up. By next year, more people will be accessing web content on a mobile device than any other channel. But to truly thrive in this era, marketers need to do more than just optimize their content for mobile; they need to integrate their mobile content with other channels — including, social media.

Snapchat is a great example of how these two channels are melding. The “burn-after-reading” text messaging service founded just over two years ago took off first among the elusive 13–25 year-old age group. Now users from other demographics are embracing the app, which sends texts that disappear within 10 seconds of being opened. The company isn’t disclosing a lot about its growth, but some interesting stats emerged recently suggesting its on a meteoric trajectory:

More than 400 million Snapchat messages are received each day70 percent of its users are femaleHalf of all Snapchat members now use a feature called “Snapchat Stories,” which allows a user to stitch together snaps that can be viewed for up to 24 hours before vanishing.

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Tim Blais's curator insight, September 15, 2014 5:50 PM

The rising social media platform called Snapchat is challenging marketers across the world. How can an app that establishes a connection with its viewer for less than ten seconds positively enhance a firms marketing? The challenges that marketers face with snapchat is relevant because snapchat is developing into a power house in the land of social media. "More than 400 million Snapchat messages are received each day" writes the article. It is clear that marketers need to adapt to what is relevant in the market place. The demographic that Snapchat mainly reaches is 13-25 years old. This is a critical age group when establishing brand recognition and brand loyalty. Snapchat is on the rise, and companies are starting to game plan and find the advantages of Snapchat to promote business. This article discusses how company's are using Snapchat to create a competitive advantage over the companies who are not ahead of the trend of using Snapchat. In my opinion, companies who are able to use Snapchat today, are setting trends that will soon be adopted by other companies. The rising trend of Snapchat needs to be utilized as a tool by marketers, here is what the article suggests. Use Snapchat to "Give a sneak peak of a new product", "Incentivize with giveaways", "Target your key audience", "Send reminders", "Go behind the scenes", "Offer exclusivity", and finally "Provide discounts". Snapchat is gaining strength with its ability to become a powerful tool and firms need to recognize its importance in the market place. Falling behind the trend of Snapchat is a risk that companies face.

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Snapchat - the opportunities and limitations for brands

Snapchat - the opportunities and limitations for brands | Snapchat & Marketing | Scoop.it

I’ve noticed lately that more brands are starting to pop up on Snapchat. Recently I’ve connected with both Mashable and Taco Bell, as I’m curious to...


Via Jeremy Yancey
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Jonathon Muavaa's curator insight, May 11, 2014 10:55 PM

Like all things in businesses, there are limitations and opportunities to exposing your brand through snapchat, this curated analysis discusses these limitations (time) and opportunities (direct marketing). 

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Successful Snapchatting: Can Brands Pull It Off? - Business 2 Community

Successful Snapchatting: Can Brands Pull It Off? - Business 2 Community | Snapchat & Marketing | Scoop.it
Business 2 Community
Successful Snapchatting: Can Brands Pull It Off?
Business 2 Community
At the end of last November I left you with the advice to experiment with Snapchat now, while the rules are still undefined and the playing field is even.
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Kayla Chadwick's curator insight, April 17, 2017 12:08 PM
This article discusses the odds and ends of storytelling in content marketing to further connect to individuals in  product advertisement.