IMC and Engaging with Consumers: using different Social Media Platforms
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Smartphones Are Our Daily Lives - Scott Bales

Smartphones Are Our Daily Lives - Scott Bales | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it
The future of consumer behavior is #mobile, specifically #smartphones, are you MOBILE READY?
http://t.co/BCVqQqQx8K
#MobileMarketing
Theresa K Keil's insight:

This is where the future customers for any product is heading including smartphones themselves. We are already at the stage but as the technology is still improving the behavior of consumers also change. Marketing any product, service or brand will have to link to social media platforms found in smartphones. 

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Brands Are Putting A Lot More Emphasis On Measuring Social ...

Brands Are Putting A Lot More Emphasis On Measuring Social ... | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it
Metrics like audience reach, engagement, and sentiment are becoming a lot more important than dollar-value returns.
Theresa K Keil's insight:

As consumers get more involved with social media platforms. Brands are now focus on reaching and engaging their consumers through being involved themselves on these social media platforms. 

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5 Free Emerging Social Media Platforms To Facilitate Brand Excellence

5 Free Emerging Social Media Platforms To Facilitate Brand Excellence | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it
In today’s time the influence of social media platforms is such that it has become a vital decision-making source for customers who are on the verge...
Theresa K Keil's insight:

Social media platform today influences marketers and advertisement in business to source its customers all over the world.

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Samantha Brown's curator insight, August 11, 2014 10:03 PM

Social media is a huge marketing tool that reaches to a widespread of consumers. Google+, Pinterest, We heart it, Instagram and Vine are just a few free social media sites that marketers can take advantage of to communicate messages efficiently and effectively.

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Social Media & You: How it Affects Your View of Yourself

Social Media & You: How it Affects Your View of Yourself | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it
The Internet is an amazing tool and while it has rapidly shrunk our world and brought us all a little closer together…. It has also raised our level of self consciousness, and not in a good way!...
Theresa K Keil's insight:

Social media collects and tracks everything you do, things you like on the net. It is the best way to identify your specific target market for a product or brand.

 

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10 Features Every Social Media Dashboard Must Have - Business 2 Community

10 Features Every Social Media Dashboard Must Have - Business 2 Community | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it
10 Features Every Social Media Dashboard Must Have Business 2 Community 10 Features Every Social Media Dashboard Must Have image 128 A social media dashboard can be an invaluable tool for businesses that are spending any amount of time utilizing...
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Increasing Brand Engagement With Shareable Content - Instafluence

Increasing Brand Engagement With Shareable Content - Instafluence | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it
Shareable content engages consumers via comments, likes, and shares. Shares across a number of platforms will make your brand a household name faster and help define your audience, which benefits both you and your ...
Theresa K Keil's insight:

To successfully reach customers and potential consumers, businesses have to increase brand awareness and engagement by exchanging posts and information with customers and gain their feedback to help improve and attract the potential customers.

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Samantha Brown's curator insight, August 11, 2014 9:57 PM

I like this article. It talks about how businesses will engage more consumers by making content shareable across multiple social media platforms. There are many ways that content can be shared such as likes, Facebook shares, retweets, repinning or competition regrams on instagram. Shareable content is great as it engages consumers and is also beneficial for the company or business. 

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The Mobile Web Is Dead, It's All About Apps

The Mobile Web Is Dead, It's All About Apps | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it

Via IMCyclopedia.com, Harriet Smythe, Beatriz Gorrez
Theresa K Keil's insight:

As technology "smartphones" are getting better and better in time. Customers rely on their phones to stay connected and interact with the world. Why use a laptop or other electronic device when smartphones have apps for literally almost everything consumers may need. To attract consumers marketers need to interact with customers through the use of apps on smartphones  

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IMCyclopedia.com's curator insight, April 4, 2014 2:42 PM

Just A year ago, people spent 80% of their time in apps, and 20% in the mobile browser.


Harriet Smythe's curator insight, April 25, 2014 12:50 AM

On mobile devices it seems that there is now a move away from the browser and into apps - this is pretty sensible because for the most part an app is far easier and more engaging to use than a browser. This highlights the need for a lot of brands to start thinking about apps and how they could be used as part of an IMC campaign, this is potentially a very hard thing to think about because for a lot of brands an app isn't logical and the consumer isn't going to have an app just because it replaces the company's website, because apps take up space and people will chose the functional ones first, thats obvious. This could mean that brands could look at other ways of engaging their consumers through apps possibly through the use of games. A focus could be shifted away from the mobile website slightly (not entirely because people will still use it) and more on the social media - important in all IMC campaigns anyway. From the info graphic it shows that 17% are using Facebook, 1.5% Twitter,  4% Youtube and 9.5% are using social media type messaging. This further cements the idea that social media is incredibly important to businesses in their IMC campaigns.  

Beatriz Gorrez's curator insight, May 11, 2014 5:20 AM

This diagram actually made me look at all the apps on my phone to see if it was right. And indeed it is. Most of the stuff on my phone are apps of different companies like Flipboard, AT Public Transport, ASB, Localist and a lot more. Apps I believe are more useful because companies make it easy enough to use on a mobile phone. It makes the user go straight to whatever they wanna do with just a click of a button. ASB for example, they made transferring money to different accounts a lot easier with mobile banking. Apps also are very convenient because almost everyone now has a smartphone which they carry everyday... which means that these apps are easily accessible to the public therefore brands with apps are communicating to the public almost all the time. 

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19 Social Media Facts That Every Marketer Should Know

19 Social Media Facts That Every Marketer Should Know | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it
If you're a marketer, this is why your brands needs to dominate social media. (Social platforms are key for marketers in a mobile age.
Theresa K Keil's insight:

This is so true. The video has identified how social media has taken over the consumers time and to reach them will mean your products or brand will need to be advertised on social media platforms.

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Smart Ways To Combine Content Marketing With SEO #infographic

Smart Ways To Combine Content Marketing With SEO #infographic | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it
Today, social networking sites are all the rage. Everyone is on at least one social networking site – if not on two, or three, or even more than that.

The whole world has logged on to social networking sites, so not cashing in on the popularity of these websites for increasing page rankings would be nothing but foolishness.

Currently, Facebook is the reigning king of social networking sites, with a staggering 1.28 billion user count as of April 2014.

Following closely at its heels is the extremely popular micro-blogging site Twitter. With its 140 character tweet limit, many claim that Twitter is not really an effective content marketing ground, but we say, if you know how to do it, and you possess the ability to do it well, you can do it within even 100 characters!


Via Stefano Principato
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Social media: In business, be edgy without rocking the boat - Sacramento Bee

Social media: In business, be edgy without rocking the boat - Sacramento Bee | IMC and Engaging with Consumers: using different Social Media Platforms | Scoop.it
Social media: In business, be edgy without rocking the boat Sacramento Bee As companies flock to Twitter, Facebook and other social media sites to tout their brands, many businesses are still struggling to strike the balance between immediacy and...
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