IMC and Engaging with Consumers
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Rescooped by Joshua Anthony McWilliams from What is Scoop.it?
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2) Scoop it - Everyone is a publisher

YouTube video explaining Scoop.it.

 


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Cindy Newton's curator insight, June 25, 2013 10:36 PM

Much like Pinterest!

Carlo Cocuzzi's curator insight, July 24, 2013 8:19 AM

Scoop it integrated with Yammer so we can share relevant and interesting articles.

Kim P. Loucks's curator insight, March 6, 2014 8:55 AM

This looks to be a GREAT way to make sense of the (w)www; WIDE world wide web.

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Is Inbound Marketing Trashing My Outbound Marketing?

Is Inbound Marketing Trashing My Outbound Marketing? | IMC and Engaging with Consumers | Scoop.it

 

Inbound marketing is all the rage. Social media has us consumed.  B2B Marketers are creating more content than ever before.  We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them and offering them opportunities to raise their hand and announce themselves.

For many of us, it’s working!  Visitors are showing up at rates we’ve never seen before. Some are just stopping by to see what we’re offering, some clicking around the site to check us out and of course those that decide to take the bait, oops, I mean fill out the lead form.


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Erica Thayer's curator insight, March 3, 2014 10:43 AM

This article discusses the ways the inbound, social media, marketing can effect your outbound, traditional, marketing efforts.  As companies are beginning to understand that their customers are constantly online and that social media websites are an effective, inexpensive way to communicate with them, budgets are going up.  Businesses are allocating more money to social media marketing.  When thinking of the flaws in social media marketing, this one is not something I had previously thought of and I find it very interesting: Companies are having their customers fill out information such as names, email addresses, birth dates, etc. through social media webpages.  They are then using this information to determine target markets and necessary traditional media that should be used.  Many customers, though, are not comfortable giving out their personal information over the internet, and are giving these companies false information.  This false information can effect the success of any traditional campaign, and something needs to be done to avoid this.  The article gives a few suggestions, such as requiring valid email confirmation, that I now understand and believe should be done.  When measuring the success of your traditional media, it is important to measure the success of any social media efforts used to fuel the traditional.  This is something to keep in mind while measuring. 

Abd Torah's curator insight, March 24, 2014 11:47 AM

Is Inbound Marketing Trashing My Outbound Marketing?

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Why Content Marketing Fails - Forbes

Why Content Marketing Fails - Forbes | IMC and Engaging with Consumers | Scoop.it
Why Content Marketing Fails
Forbes
In a famous essay written in 1996, Bill Gates declared that content is king.
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The 5 Habits for Social-Media Success

The 5 Habits for Social-Media Success | IMC and Engaging with Consumers | Scoop.it
While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are...
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NU Social IMC: Package Goods Marketers - Go Digital or Perish

NU Social IMC: Package Goods Marketers - Go Digital or Perish | IMC and Engaging with Consumers | Scoop.it
Although e-commerce is no longer a new word and it has greatly changed people's shopping behaviors, consumer packaged goods manufacturers and retailers may have underestimate the market opportunities there.
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Rescooped by Joshua Anthony McWilliams from What is Scoop.it?
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1) scoop it

1) scoop it | IMC and Engaging with Consumers | Scoop.it

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Melinda Prague's curator insight, August 2, 2013 6:04 AM

Great way to save and share all your great websites!

Sheunesu Hove's curator insight, October 1, 2015 12:44 AM

Lets turn the mindset of war into a mindset of peace.

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How to be an Inbound Marketing Man of Steel

How to be an Inbound Marketing Man of Steel | IMC and Engaging with Consumers | Scoop.it

Serious inbound marketers are known for their near superhuman abilities to generate leads. But these supermen and women aren’t from another planet, and they don’t have a secret identity. Instead, they utilize modern marketing tools, dig through data and adjust their tactics on a regular basis.

So how can you, too, be an inbound marketing man (or woman) of steel? Well, here are five things that make a super inbound marketer:

 


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How can marketers keep up with changing consumer behavior?

Shelley Zalis, Founder & CEO, OTX.
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Consumer Behaviour Matters

Why studying consumer behaviour is more useful than market research find out more at http://www.philipgraves.net.
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