IMC 2014
94 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by brogan purvis
Scoop.it!

Are You Ready to Motor?

Are You Ready to Motor? | IMC 2014 | Scoop.it
John Wood takes some hints from advertising giants, and how you can apply them to your own copy.
brogan purvis's insight:

MINI TOOK IT TO A NEW LEVEL WITH  POINT OF DIFFERENCE. By Focusing on the one thing that made them undeniably different from all their USA competitors and blazed their own path for marketing.

 

In Europe, the Mini Cooper had long been an icon. But in the gas-guzzling, SUV-loving USA, the teeny weeny Mini had only 2% brand awareness and even less market share. So what’s a clever marketer to do? Accentuate that difference!!

Rather than pursue the typical TV/print/radio ad formula that most car brands were following at the time, Mini and its ever-innovating agency partner decided to eschew traditional media in favor of playing up the fun-factor of the car itself -- in shopping malls, on street corners, glued to billboards … and other unlikely places where only a tiny vehicle with awesome gas mileage and a kind price tag could shine. The result of a great launch campaign ten years down the track, Mini had not only far surpassed its goals of market share and sales in an indisputably disastrous automobile market -- it also saw the U.S. surpass the UK as the brand’s biggest-selling single market in the world.

 
more...
No comment yet.
Scooped by brogan purvis
Scoop.it!

Sjana Elise Earp/ SMYLE /Strategies to Make Your Life Exceptional

Sjana Elise Earp/ SMYLE /Strategies to Make Your Life Exceptional | IMC 2014 | Scoop.it
SMYLE - happiness and health, fashion and food,lifestyle and living, fun and fitness, love and laughter, mood and mindfulness - by Sjana Elise Earp
brogan purvis's insight:

This is not an article but a good example how brands promote their products through the use of a marketing maven. This girl sjana, has over 355,000 followers on instagram alone. She has a huge social influence/ reach through her blog, facebook, twitter and instagram accounts. Consequently there are endless amounts of photos on her instagram and stories on her blogs of products and services she uses and loves. She gets sent clothing from brands to wear and takes photos with her in them, on her instagram with blurbs about the product and what she loves about them. She is a keen healthy eater so lots of natural beauty and food products are often integrated into her blog and social media pages. It is a great way to show how certain people are so much for valuable to have sharing knowledge about your products.  It is great use of online marketing to target those who hold a greater social influence in order to promote your brand and reach potential consumers. 

more...
No comment yet.
Scooped by brogan purvis
Scoop.it!

Only Kids Can See This Anti-Child Abuse Ad

Only Kids Can See This Anti-Child Abuse Ad | IMC 2014 | Scoop.it
A Spanish organisation that fights child abuse created a outdoor ad that only children — or very short adults — can see using lenticular printing technology.
brogan purvis's insight:

WOW! this is so cool. All new meaning to target marketing. Two messages to two different groups in one outdoor ad. I think this style is so good specifically for anti abuse ads where the children need to see the most important information without the adults knowledge. 

more...
No comment yet.
Scooped by brogan purvis
Scoop.it!

Island caretaker job offer: get paid $150,000 to swim, snorkel

Island caretaker job offer: get paid $150,000 to swim, snorkel | IMC 2014 | Scoop.it
-Tourism Queensland is looking for applicants willing to walk white sandy beaches, sit under palm trees and swim with turtles as they soak up the sun.
brogan purvis's insight:

No brand is too small to make a gaint splash!! Such an interesting way of using non traditional marketing channels to attract consumers.The Queensland board of tourism relied on an unlikely media channel to fuel a campaign. An ad in 'the jobs' section of the newspaper, advertised to pay $150,000 to spend 6 months cleaning the pool, feeding the fish, collecting the mail, and exploring a gorgeous, little-known island off the Great Barrier Reef. And all that was needed to do was submit a one-minute video about why you should get the job. Clearly it worker as the board recieved 7 million visitors and 34,000 applicants. 

 

 

more...
No comment yet.
Scooped by brogan purvis
Scoop.it!

What the Share a Coke campaign can teach other brands

What the Share a Coke campaign can teach other brands | IMC 2014 | Scoop.it
The success of the campaign lies in offering an affordable personalised product that exists in the real and virtual world, says Tim Grimes
brogan purvis's insight:

The share a coke campaign is such a good example of online marketing at its best. What a way to make consumers share/promote your brand online by making it personalised. The results were a huge 870% increase in facebook traffic! The entire campaign focused on the consumer belief and the brands image of making the consumer feel unique and connected to the brand. When a brand creates personalised content the consumer wants to build a relationship with them. Really successful campaign to promote the coke brand ONLINE!! 

more...
No comment yet.
Scooped by brogan purvis
Scoop.it!

One simple diagram for getting your brand's social content right

One simple diagram for getting your brand's social content right | IMC 2014 | Scoop.it
Because not enough of me is online already
brogan purvis's insight:

Great advice to any one looking to use social media as a marketing platform. The author talks about making sure each of the circles are utilised in order to gain success from social media for your brand. The key is to provide content that is engaging, fan specific and reflects the brand values. 

more...
No comment yet.