IMC 2013 Milestone 2
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The New Disruption for Brands: A Global Look at Consumer Mobile and Social Habits | SDL

The New Disruption for Brands: A Global Look at Consumer Mobile and Social Habits | SDL | IMC 2013 Milestone 2 | Scoop.it
Matt West's insight:

This article addresses the Week 9 topic perfectly, explaining that companies need to be able to connect anytime, anywhere with their consumers in this day and age in order to be effective. With such a massive increase in the use of mobile technology in the marketplace, companies are forced to advance and expand their range of communication to keep up. I think that this has major impacts on companies in both a positive and negative way, but if done right, a company can really prosper from this new, ever-developing technology.

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Callum Wood's comment, September 26, 2013 6:31 AM
i agree that companies need to be able to connect with their consumers anytime. it is true that companies need to think carefully about how to take advantage of the modern mobile marketing situation, and if done right could see large benefits for the brand.
Thomas James's comment, September 26, 2013 6:01 PM
@Matt. I also fully agree that it is a necessity for companies to be able to be contacted at anytime. I also agree that it impacts both negative and positive and an example of a negative impact is that it is alot less personal.
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | IMC 2013 Milestone 2 | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
Matt West's insight:

This article illustrates the need to incorporate several communication strategies in order to succeed as a company. The article suggests that a business needs to address advertising, sales promotion, public relations, direct marketing and interactive marketing. The final paragraph about measuring the effectiveness of the companies communication mix gives a great insight into some useful tools that could be used for this process such as using surveys and asking for feedback from customers. 

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Callum Wood's comment, September 26, 2013 6:37 AM
i agree that a company needs to incorporate all of these components for an effective marketing communications mix. measuring is probably one of the most important tools in my opinion
Thomas James's comment, September 26, 2013 5:51 PM
@Matt. This article is great for people who are thinking of starting a new business. As it outlines what chanels are needed for effective and successful marketing and agree that all the components in this article are required. On a personal note i consider public relations to be the most important component as this is your reputation and how others perceive your brand.
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Trends in mobile commerce, and why brands have to get mobile now

Trends in mobile commerce, and why brands have to get mobile now | IMC 2013 Milestone 2 | Scoop.it
I’m always on the lookout for interesting articles to share. You can share articles you find interesting with me on Twitter at @Bazaarvoice. Mobile activity, sales explode at some commerce sites ye...
Matt West's insight:

This article highlights the rising struggle for retailers in this ever growing on the go world. With many people having access to a smartphone or tablet device, retail stores are finding it hard to keep up if they don't have the option of online shopping or have an app that their customers can download. 

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Callum Wood's comment, September 26, 2013 6:44 AM
it is true that it is very important for companies to keep up with the constantly growing on the go marketing world. things like having apps or allowing shopping online could be the difference between success and failure in this world
Thomas James's comment, September 26, 2013 5:47 PM
@Matt. Agree with this article that yes it is becoming more of a struggle for retailers currently. So much so that yes i agree with your view that if a store doesn't have an app or a website it becomes very difficult to be successful.
Thomas James's comment, September 26, 2013 6:14 PM
@Callum. I agree with your stance on this article and that yes teens are always on there mobiles and that makes them an easier target audience. Further agree that yes the mobile advertising is only going to get larger in the future.
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Why is Direct Marketing Effective? - Bluewater

Why is Direct Marketing Effective? - Bluewater | IMC 2013 Milestone 2 | Scoop.it
“Is Direct Marketing Effective? Why or why not?” for those of you who still aren’t sure about direct marketing’s place in your business plan
Matt West's insight:

This article gives a great insight into the ways in which direct marketing can be used in today's society and why it is effective. The article lists several reasons why direct marketing is superior: Highly targeted, cost effective, faster response time, easier to track and the quick execution. I support the points raised in the article and believe that for these reasons, companies that use direct marketing have a real edge in today's marketplace. 

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Callum Wood's comment, September 26, 2013 6:34 AM
you are right that this article explains how direct marketing can be effective. the benefits listed by you are all great qualities of direct marketing and i agree that direct marketing gives the company an edge in todays marketplace
Thomas James's comment, September 26, 2013 6:09 PM
@Matt. This article is a really well written article with a list of components to make sure that your direct marketing is effective. I personally liked the component of quick execution as this a lot more effective and if you execute quickly then your direct marketing plan at the time will be relevant whereas if you take time it wont be.
Thomas James's comment, September 26, 2013 6:37 PM
@callum. I also like the way this article makes it simple to understand direct marketing and how it can be successfully applied/implemented. Agree with your point of smart phones are the key to direct marketing in the future.
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Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | IMC 2013 Milestone 2 | Scoop.it
Matt West's insight:

This article really emphasises the importance of being able to advertise and market your product or brand on several different channels of media. The article gives four examples: Kraft Foods, Popeyes, Dickies and Nabisco. It is obviously important for companies to be able to target their audience properly and through multiple channels is an effective way of doing this, however the choice of these channels is the main point of difference between successful and unsuccessful brands.

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Callum Wood's comment, September 26, 2013 6:39 AM
i agree with you that it is very important to be able to chose appropriate channels for advertising depending on the selected target audience and will be a big decider in the effectiveness of a brand
Thomas James's comment, September 26, 2013 6:05 PM
@Matt. I also curated this article and found it especially good that it didn't just focus on one company and had numerous example. Agree with you further that yes it is choosing the channel and that it cant be the same blueprint for every brand it has to be customised.