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social & communication innovation in technology
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How much is twitter worth (to small businesses)?

How much is twitter worth (to small businesses)? | iKOM insights | Scoop.it

Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.

 

To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 7, 2013 2:49 PM

According to small and mid-size businesses engaged in content curation: a lot!

The Fish Firm's curator insight, November 7, 2013 5:14 PM

Great job on this infographic Scoop.it!

Paul Squirrell's curator insight, November 8, 2013 3:56 AM

Twitter's IPO has caused much debate, but for advertisers and their agencies the company's future direction is important.  Despite it's healthly IPO share price, Twitter is yet to make a profit.  Like Facebook  the media all talk about the revenue potential which is likely to come from advertising, but unlike Facebook, I feel this is a platform less suited to commercial communications given that Twitter's virtual environment is far less rich and that it is more about the words (micro-blogs), than images.  

 

Of course, the wonderful thing about advertising is that, it normally finds a way through... so lets see.

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Definition of PR? Don't Fence Me In | The PR Coach

Definition of PR? Don't Fence Me In | The PR Coach | iKOM insights | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.

 

Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.

 

Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...


Via Jeff Domansky
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ELISA TANGKEARUNG's curator insight, October 23, 2013 1:57 AM

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Janine Lloyd's curator insight, October 24, 2013 3:24 AM

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

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Spark – taking Collaboration and Corporate Social Networking to a new Level at PwC

Spark – taking Collaboration and Corporate Social Networking to a new Level at PwC | iKOM insights | Scoop.it
When Beat Knechtli, Chief Knowledge Officer at PwC Switzerland, presented their recently launched social collaboration platform at the i2 Summit in Zurich, he surely had the audience hanging at his lips.

Via Martina Thelen
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IBM gibt bei Social Business Lösungen den Takt vor

IBM gibt bei Social Business Lösungen den Takt vor | iKOM insights | Scoop.it

Wenn es im weitesten Sinne um das Thema Collaboration geht, verbinden viele Anwender und IT-Verantwortliche IBM noch immer allzu oft mit verkrusteten und überforderten Lotus-/ Domino-Welten. Doch die Realität hat sich in den letzten Monaten und Jahren nachhaltig geändert. Am Markt für Social-Business-Lösungen, die Enterprise-ready sind, ist IBM mit seinen Produkten der Taktgeber.


Via Matthias Lorentz
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Social Media Is Changing How Supply And Demand Works For Big Brands - Business Insider

Social Media Is Changing How Supply And Demand Works For Big Brands - Business Insider | iKOM insights | Scoop.it
Business InsiderSocial Media Is Changing How Supply And Demand Works For Big BrandsBusiness Insider"Where I see the biggest opportunity is to think about your entire business model.
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Why Company Culture is The Foundation To Any Social Business Enterprise 2.0

Why Company Culture is The Foundation To Any Social Business Enterprise 2.0 | iKOM insights | Scoop.it
A social business (Enterprise 2.0) should logically begin its journey with its own people, the backbone/foundation of any enterprise, because here is the potential to transform a workforce into eff...
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3 Reasons Why Your Company Should Pay Employees to Use Social Media

3 Reasons Why Your Company Should Pay Employees to Use Social Media | iKOM insights | Scoop.it


In my time at HootSuite, I’ve seen a sea change in the way that businesses approach employees’ social media use.



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Leadership 2.0: How to Lead in the Social Era

Leadership 2.0: How to Lead in the Social Era | iKOM insights | Scoop.it


Nilofer Merchant, one of Steve Job’s first employees, talks about her book on the changing rules of leadership.



Via Matthias Lorentz
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The Top Four Trends Shaping Social Enterprise in 2013

The Top Four Trends Shaping Social Enterprise in 2013 | iKOM insights | Scoop.it

 

The economy will eventually improve. When it does, the organizations that are social, mobile, in the cloud, and using big data will be on top. The rest of you will wonder what happened.

 


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Thoughts from HR Tech 2012: Upgrading HR's Role in Enterprise 2.0

Thoughts from HR Tech 2012: Upgrading HR's Role in Enterprise 2.0 | iKOM insights | Scoop.it
Consumer technologies are changing the way we work. At HR Technology Conference 2012 in Chicago last week, these next generation tools were the focus of numerous sessions and conversations.
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Corporate Communications Executive 2.0 — The 4 Skills Needed To Thrive

Corporate Communications Executive 2.0 — The 4 Skills Needed To Thrive | iKOM insights | Scoop.it
Legions of senior marketing leaders owe their jobs to Dan Green, and that is what makes him one of Silicon Valley’s most in demand executive search consults and connected guys. As I have been explo...
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SIX P.R. SUCCESS TIPS « Effective Public Relations

SIX P.R. SUCCESS TIPS « Effective Public Relations | iKOM insights | Scoop.it
When launching a public relations or publicity campaign, you want to highlight your company, product or service, but to be successful you need to go a few steps further. You want to educate, to enlighten and you want to ...
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Build a private social network that employees will actually use

Build a private social network that employees will actually use | iKOM insights | Scoop.it
More and more companies are creating private social networks that help their employees learn from each other and drive the business forward. Here are tips from four companies that are finding success with internal social networks.
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Why is Content Good for SEO [Inforgraphic]

Why is Content Good for SEO [Inforgraphic] | iKOM insights | Scoop.it
Why is Content Good for SEO Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural”...

Via Gerrit Bes
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Guillaume Decugis's curator insight, October 29, 2013 8:42 PM

The case for content marketing - in particular for SEO in a nice infogrpahic. Interesting to note that 44% of B2B Content Marketers found a positive impact of social on SEO.

Jeff Domansky's curator insight, October 29, 2013 10:52 PM

Learn how content builds better SEO.

Kishore Daswani's curator insight, October 31, 2013 12:03 AM

SEO has greatly transformed from traditional link-building to more intelligent content publishing. Semantic search is just the tip of the iceberg.

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The future of social business : platform, system, and verticality

The future of social business : platform, system, and verticality | iKOM insights | Scoop.it
Social Business strategies adapt to reality and will follow 5 main lines : platform, system, verticality, mobility and data.

Via Martina Thelen
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8 Things Collaborative Leaders Know

8 Things Collaborative Leaders Know | iKOM insights | Scoop.it
Collaboration is not an option. Driven by the economic crisis and supported by the opportunities of Web 2.0, collaborative leaders know the future is in networked communities.

Via Professor Jill Jameson, Metta Solutions
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Wendi Pillars's curator insight, January 31, 2013 12:09 PM

Great considerations for collaboration and networking. How do you reach that untapped potential?

 

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Prediction 2013: Social Business Tech will stop blaming culture for ...

Prediction 2013: Social Business Tech will stop blaming culture for ... | iKOM insights | Scoop.it
The prevailing theory is that the main reason your business is not yet “social” is that you aren't trying hard enough to change your culture. Really?
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Social media growing in value for many small businesses - ReporterNews.com

Social media growing in value for many small businesses - ReporterNews.com | iKOM insights | Scoop.it
Business 2 CommunitySocial media growing in value for many small businessesReporterNews.comA recent survey found that two thirds of small businesses are spending more time on social media today than they did a year ago.
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Social business changes dynamics of collaboration - Financial Post

Social business changes dynamics of collaboration - Financial Post | iKOM insights | Scoop.it
Financial PostSocial business changes dynamics of collaborationFinancial PostWith the blistering pace of today's technological change, preparing future business leaders with tools they'll need to thrive in 2020 is a tall task.
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Video: Hugo Sarrazin of McKinsey: Social is an Enterprise Feature

Video: Hugo Sarrazin of McKinsey: Social is an Enterprise Feature | iKOM insights | Scoop.it


Hugo Sarrazin, Senior Partner at McKinsey & Company, speaks at Techonomy 2012 in Tucson, Ariz.



Via Matthias Lorentz
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Six Strategies to Optimize Your Social Business Efforts

Six Strategies to Optimize Your Social Business Efforts | iKOM insights | Scoop.it
Six Strategies to Optimize Your Social Business Efforts http://t.co/zcufpuYN #pop #data...
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Will Lack of Creativity Be the Demise of the PR Industry? | Social Media Today

Will Lack of Creativity Be the Demise of the PR Industry? | Social Media Today | iKOM insights | Scoop.it
Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you (Will Lack of Creativity Be the Demise of the PR Industry?
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A quarter of bosses have 'destructive' leadership style - Personnel Today

A quarter of bosses have 'destructive' leadership style - Personnel Today | iKOM insights | Scoop.it

One manager in four has a "catastrophically" bad style of leadership and could be damaging productivity in their teams, a study has warned.


Via David Hain, Carsten Rossi
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How to Increase Customer Engagement With QR Codes

How to Increase Customer Engagement With QR Codes | iKOM insights | Scoop.it
The two-dimensional bar code technology lets you to connect to customers via smartphones. But make a plan before you ask them to scan.
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6 Ways to Track the Impact of Social Media on Public Relations

6 Ways to Track the Impact of Social Media on Public Relations | iKOM insights | Scoop.it
Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference? This post will focus on six metrics you can use to measu...
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