Identité de marque
860 views | +0 today
Follow
Identité de marque
Ingrédients permettant à une marque de voir le jour et de se développer efficacement
Curated by Bad Spoon
Your new post is loading...
Your new post is loading...
Scooped by Bad Spoon
Scoop.it!

If you were a brand, how would you smell?

If you were a brand, how would you smell? | Identité de marque | Scoop.it

Everyone is talking about “brand experience.” Gone are the days of brands consisting of mere logos and taglines—current consumers demand more.

 

We want the experience of taking our iPods to the Genius Bar and customizing a pair of shoes with NikeiD. We want to connect with brands as extensions of ourselves. We see them (visual identity), we talk to them (social media), we hear them (naming, commercials), we touch them (product design), we might even taste them (food and beverage products)… 

 

And now, we can smell them…?

Bad Spoon's insight:

Loin de se limiter à la simple sphère visuelle, l’identité d’une marque est sensorielle, elle se ressent également par l’odorat.

 

Quel parfum dégage Apple ? Nike ? Diesel ?

more...
No comment yet.
Scooped by Bad Spoon
Scoop.it!

What brands can learn from American Airlines

What brands can learn from American Airlines | Identité de marque | Scoop.it
Bad Spoon's insight:

L'atout principal d'une marque n'est pas son logo, mais l'expérience qu'elle propose

more...
No comment yet.
Scooped by Bad Spoon
Scoop.it!

Fiji Airways : 5 mariages en plein ciel et 1 record mondial

Fiji Airways : 5 mariages en plein ciel et 1 record mondial | Identité de marque | Scoop.it
La compagnie aérienne Fiji Airways a fait son entrée dans le livre Guinness des records, en célébrant cinq mariages à 12 500 mètres
Bad Spoon's insight:

Dans le cadre de son changement de nom (Air Pacific devient Fiji Airways), la compagnie aérienne affiche clairement la promesse de l'archipel : être la destination idéale pour vivre une lune de miel inoubliable

more...
No comment yet.
Rescooped by Bad Spoon from Technology , SEO and Social Media
Scoop.it!

Building a brand that triples sales and grows customer loyalty

Building a brand that triples sales and grows customer loyalty | Identité de marque | Scoop.it
If the past five years have taught us anything, it is that branding is more than just a web presence. A brand is a relationship between customers and a business…between customers and a product.

And it’s not a simple relationship.

Via Krishnendu Dutta
Bad Spoon's insight:

10 étapes pour développer plus efficacement sa marque et construire une relation client aussi forte que durable

more...
No comment yet.