브랜드 저널리즘
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브랜드 저널리즘
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Curated by Juny Lee
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Content Is King, Distribution Is Queen | Social Media Today

Content Is King, Distribution Is Queen | Social Media Today | 브랜드 저널리즘 | Scoop.it
If 2013 is the year of content marketing, let’s hope that 2014 will be the year of content promotion.

Via Andrey Miroshnichenko
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Andy Bull: How to Get Brand Journalism Right

Andy Bull: How to Get Brand Journalism Right | 브랜드 저널리즘 | Scoop.it
Want your brand to be noticed? You need brand journalism. Want an exciting job? You need brand journalism too.
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Juny Lee's insight:

브랜드 저널리즘에 대한 Andy Bull의 인터뷰

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You Need Start Thinking Like A Media Company To Guide The Future Of Digital Business

You Need Start Thinking Like A Media Company To Guide The Future Of Digital Business | 브랜드 저널리즘 | Scoop.it

In this article by Lee Odden on Online Marketing Blog, he introduces the next book by Michael Brito, SVP at Edelman, and the author of "Your Brand, The Next Media Company".
The article caught my attention since many points are relevant for my topic and for human content curators.

Here is some excerpts:
"Now more than ever, we need trusted sources of insight and leadership to guide the future of digital business.

Whether you work for a large brand, small business or just a consultant, you need start thinking like a media company. And the answer is right in plain sight:
- There is a content and media surplus in the market place and consumers have an attention deficit.
- Consumer’s lives’ are dynamic and unpredictable, making it impossible for any brand to reach them consistently.
- All consumers are influential, despite their Klout scores and are aiding their peers down the purchase funnel.

"What exactly is a media company?"
They have five characteristics that you should adopt when thinking overall about content marketing or content strategy.

1. Storytelling: Media companies tell stories...
2. Content: Media companies are content machines with an “always on” mentality...
3. Relevance: Media companies provide relevant content all the time to someone, somewhere...
4. Ubiquity: Media companies are everywhere. They dominate the search engine results and their content is shared daily across social media channels...
5. Agility: Media companies move quickly...

Brito also provides technology reviews of content platforms like Newscred, Contently, Compendium, Outbrain and real-time monitoring dashboards like Social Flow and the Dachis Group Real-time Marketing Platform that will help facilitate this transition..."

Read full article here:

http://www.toprankblog.com/2013/09/your-brand-the-next-media-company/

Read also the interesting introduction of the book (and for preorder of it) on Amazon:
http://www.amazon.com/Your-Brand-Next-Media-Company/dp/0789751615

 


Via Giuseppe Mauriello
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Aramis's curator insight, September 25, 2013 1:53 AM

great

harish magan's comment, September 26, 2013 2:21 AM
Must read one of these some days!!
harish magan's comment, September 27, 2013 5:54 AM
Nice to have read
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Hospital network's brand journalism site attracts media, patients and employees | Articles | Main

Hospital network's brand journalism site attracts media, patients and employees | Articles | Main | 브랜드 저널리즘 | Scoop.it

Hoping to grab attention in a distracted world, Advocate Health Care launches a website structured like a media outlet.

Juny Lee's insight:

브랜드 저널리즘 접근법이 담긴 병원 네트워크의 웹사이트가 언론매체, 환자 및 직원들로부터 긍정적 평가를 받고 있다네요!

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