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The Truth Behind "Secret" Innovation At Nike, Apple, Google X

The Truth Behind "Secret" Innovation At Nike, Apple, Google X | idea1 | Scoop.it

How Apple and Nike turn "secret" innovation into theater
SUMMARY: Companies such as Apple, Nike and Google run "secret" and highly secure innovation facilities that are, paradoxically, rather well-known and discussed. That's a sign that their obsession with secrecy is a kind of theater aimed at whetting consumers' appetites for the next big thing, writes Austin Carr. "It's easy to buy into it all -- to be so taken by the magic of seeing 'Access Granted' on a keypad that you are blind to the fact that there's nothing terribly magical about what's inside," Carr writes.

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3D Printing a Major Theme of SXSW | Emerging Technologies content from IndustryWeek

3D Printing a Major Theme of SXSW | Emerging Technologies content from IndustryWeek | idea1 | Scoop.it
3D printing for the masses has the potential to rewrite the rules of manufacturing by removing the need to make things in large quantities.

Via ManufacturingStories
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"How 3D printing changed my life" - Salon

"How 3D printing changed my life" - Salon | idea1 | Scoop.it
Salon
"How 3D printing changed my life"
Salon
Biehler made a good case for himself as Vancouver's equivalent of a 3D Printer Johnny Appleseed. He assembled his MakerBot printer himself.
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