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Scooped by Lauren West
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Creating Content is Just Like Making Cupcakes | Bikini Marketing

Creating Content is Just Like Making Cupcakes | Bikini Marketing | Social Media and PR | Scoop.it
It doesn't take much to create compelling content; in fact, it's as easy as whipping up a batch of cupcakes.
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Hashtags for the Dazed and Confused | Bikini Marketing

Hashtags for the Dazed and Confused | Bikini Marketing | Social Media and PR | Scoop.it
Using hashtags in your social media marketing can help you build thought leadership, grow awareness, brand your company and get your content found more easily.
Lauren West's insight:

Wondering what all the hype surrounding that pound sign that seems to have taken over the internet is all about? Find out just how useful this simple little marketing tool can be, and how you can use it to drive engagement. 

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#ThrowbackThursday: What Queen’s Top Hits Can Teach Us About Social Media Marketing | Bikini Marketing

#ThrowbackThursday: What Queen’s Top Hits Can Teach Us About Social Media Marketing | Bikini Marketing | Social Media and PR | Scoop.it
Queen is one of the most influential rock bands in music, but they also seem to know a thing or two about social media marketing.
Lauren West's insight:

#TBT Freddie Mercury wasn't just a brilliant musician, he was a skilled marketer. Who knew. Here are the top things social media marketers can learn from Queen's top hits!

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The most memorable product placements of 2013

The most memorable product placements of 2013 | Social Media and PR | Scoop.it
What was the most memorable product placement of 2013? Something from Iron Man 3 or Man of Steel, this year's box-office winners? Something from The Big Bang Theory, Breaking Bad, Modern Family, Mad Men ...
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#MarketingCrushMonday: Oreo | Bikini Marketing

#MarketingCrushMonday: Oreo | Bikini Marketing | Social Media and PR | Scoop.it

"Our first Marketing Crush Monday post is all about Oreo, the brand that takes newsjacking to a whole new level."

Lauren West's insight:

Our first Marketing Crush Monday post is all about Oreo, the brand that takes newsjacking to a whole new level. 

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This Year's World Cup Winner Isn't a Team | Bikini Marketing

This Year's World Cup Winner Isn't a Team | Bikini Marketing | Social Media and PR | Scoop.it
People in every part of the world are taking about the World Cup, thanks, in large part, to the excitement and social media engagement drummed up by Twitter.
Lauren West's insight:

We already know who the winner of this years World Cup will be, and it isn't Germany or Argentina. Find out the real winner here!

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Facebook’s Goodfellas Moment

Facebook’s Goodfellas Moment | Social Media and PR | Scoop.it

So brands, it turns out, are not people after all — at least on Facebook. The social media giant recently moved last week (and actually has been moving for some time) toward restricting the organic reach of pages associated with brands.


Via Frank Delmelle
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Frank Delmelle's curator insight, June 23, 2014 4:02 PM
"Owning your own audience is more valuable than ever"