The Social Media Marketing Radar | Smart Insights Digital Marketing Advice | EDTECH - DIGITAL WORLDS - MEDIA LITERACY |

"[...] We created our social media marketing radar to inform thinking and discussion with colleagues or agencies regarding which sites warrant or deserve most attention in different categories – to avoid instantly resorting to Facebook or LinkedIn as some form of magic social media panacea.

The radar focuses attention and resources on the sites appearing towards its centre, as these sites are generally agreed on as the most important. Although this may seem a lot of effort to go beyond the main networks, you’ll often find more passionate audiences who are more willing to engage and share. [...]."