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Rescooped by Gemma from Big Data and Analytics - IBM Infrastructure Newsletter
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IBM Launches ExperienceOne for Connected Sales and Marketing

IBM Launches ExperienceOne for Connected Sales and Marketing | Gemma | Scoop.it
“The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says.”
Via Thomas Faltin, Toner Babovac
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Toner Babovac's curator insight, July 1, 2014 4:20 PM

IBM Announces new integrated solution for Enterprise Marketing Management.

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Invite your Clients to a Select IBM Round Table

Invite your Clients to a Select IBM Round Table | Gemma | Scoop.it
Venue: The Hospital ClubDate: Sept,18th amThe Hospital Club is a private members' club and creative arts venue. It is in Endell Street, Covent Garden, London on the site of an 18th century hospital.
Gemma's insight:
Cannot wait to attend this event!
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Rescooped by Gemma from Big Data and Analytics - IBM Infrastructure Newsletter
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Inside IBM's New CX Platform #SmarterCommerce

Inside IBM's New CX Platform #SmarterCommerce | Gemma | Scoop.it
“Marketers aren’t the only ones involved in marketing. That’s IBM’s thinking. And that’s why Big Blue debuted this week its new IBM ExperienceOne at its SmarterCommerce Global Summit 2014 in Tampa, Fla. It replaces the Enterprise Marketing Management (EMM) Suite brand. “This is reflective of a few important things that we recognized in business,” said Jay Henderson, strategy director for IBM Smarter Commerce, who talked to CMSWire in a phone interview from Topic: Customer Experience.”
Via Florinel Nicolai Deciu, Toner Babovac
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Toner Babovac's curator insight, July 1, 2014 4:22 PM

This is new function from our Tealeaf suite of Customer Experience Management solutions.  This was debuted at SmarterCommerce Summit

Rescooped by Gemma from The MarTech Digest
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IBM takes on digital agencies with $100m investment and new analytics products - The Hub | #TheMarketingTechAlert

IBM takes on digital agencies with $100m investment and new analytics products - The Hub | #TheMarketingTechAlert | Gemma | Scoop.it

Intermediate/ Digest...

 

IBM announced plans to expand its IBM Interactive Experience consulting services with a $100 million investment. The goal is to open 10 new IBM Interactive Experience Labs around the world, adding 1000 employees to the division's existing 5000. The Labs will provide consultation and digital marketing solutions for clients' mobile, social, and advertising efforts. It will also offer the use of IBM's existing marketing platforms for data analytics and design, as well as the services of IBM Research Labs.

 

While it may sound like IBM's taking on digital agencies, it's less about the creative side of things and more about data. IBM is playing to its strength of offering analytics solutions for those seeking customer analytics. To that end, it's offering three new products to serve the marketing data sector:

 

Intelligent Customer Profiles: A service that helps brands digitally collect information on consumers, their preferences and demographics proactively, rather than building up data through third party or tracking.

 

Influence Analysis:

Analytics program that identifies potential brand advocates and consumers with social influence.

 

Customer Identity Resolution:  this is a service that looks to create a single profile of a customer across all the enterprise data and marketing solutions.

 

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Via CYDigital
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CYDigital's curator insight, March 30, 2014 9:22 PM

This has nothing to do with becoming an agency but rather consulting and managing the data. For the behemoths, of course. It's more movement in the DMS space.


The parallels to the ERP days and the SI days continue to amaze me.