iBeacons, proximity and hyper-local applications
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Don't Miss Out On Location Based Marketing (Infographic)

Don't Miss Out On Location Based Marketing (Infographic) | iBeacons, proximity and hyper-local applications | Scoop.it

Why location-based marketing may be right for your business
SUMMARY: The use of geoaware targeting and geofencing marketing strategies has more than doubled in the past year, according to location-based ad platform Verve Mobile. These strategies resulted in higher click-through rates than competing location-based marketing approaches, and were most popular with retail, restaurant and travel businesses, Verve said. Most shoppers would prefer to make purchases within a 10-mile radius, notes real-time local product search platform Milo.

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Location-Based Content Can Help Your Marketing

Location-Based Content Can Help Your Marketing | iBeacons, proximity and hyper-local applications | Scoop.it
From TJ McCue: Location, location, location is the mantra you hear from any real estate professional about how important it is to have the right spot. It might be more accurate to say, “location-based content” three times as the new catchphrase.

Via Thomas Faltin
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Marketing of the Future - digital proximity marketing

Marketing of the Future - digital proximity marketing | iBeacons, proximity and hyper-local applications | Scoop.it

How to develop a digital model that can manage dynamic, bidirectional and omnichannel communication, within digital marketing and proximity marketing?


Via Luca Naso
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Luca Naso's curator insight, December 6, 2013 12:06 PM

First article in a series of 3 about Digital Proximity Marketing.

 

Very good reading for those interested in building models to improving customer experience, within the context of Omnichannel and Digital Communication.

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The untapped potential of iBeacon in mobile games - Gamezebo

The untapped potential of iBeacon in mobile games - Gamezebo | iBeacons, proximity and hyper-local applications | Scoop.it
The untapped potential of iBeacon in mobile games Gamezebo But this past December, Apple officially activated their new iBeacon technology, and if it truly catches on in the way that some are hoping, then you might never walk down the street with...
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Qualcomm Proximity Beacons Now Commercially Available - Tom's Hardware Guide

Qualcomm Proximity Beacons Now Commercially Available - Tom's Hardware Guide | iBeacons, proximity and hyper-local applications | Scoop.it
Geeky gadgets
Qualcomm Proximity Beacons Now Commercially Available
Tom's Hardware Guide
Qualcomm this week announced the commercial availability of Gimbal, its proximity beacons that allow companies to interact with customers via their smartphones.
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Location-based search revenue will reach $6B by 2017: study

Location-based search revenue will reach $6B by 2017: study | iBeacons, proximity and hyper-local applications | Scoop.it

Why location matters more than ever to digital marketers

SUMMARY: Location-based search marketing is expected to make up a larger portion of overall brand spending, as context and relevancy of advertising grow in importance, according to a Strategy Analytics report. By 2017, location-based search is expected to make up more than 20%, or $6 billion, of a $20 billion global market, the firm predicts.

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Location-Based Applications Positioned for Rapid Growth

Location-Based Applications Positioned for Rapid Growth | iBeacons, proximity and hyper-local applications | Scoop.it
Indoor connectivity, augmented reality, big data and wearable devices are key technology trends likely to fuel the uptake of location-based applications, says Frost & Sullivan

Via Thomas Faltin
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Announcing BlueBar Beacon

Announcing BlueBar Beacon | iBeacons, proximity and hyper-local applications | Scoop.it

BlueBar Beacon - a standalone iBeacon compatible device is now available to order. Shipping worldwide

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Apple's iBeacon Is Much Bigger Than You Think - Motley Fool

Apple's iBeacon Is Much Bigger Than You Think - Motley Fool | iBeacons, proximity and hyper-local applications | Scoop.it
Memeburn
Apple's iBeacon Is Much Bigger Than You Think
Motley Fool
NFC works only with a small percentage of Android devices that actually have NFC chips installed in them, and works only in close proximity to sensors used for payments.
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