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Twitter lance le #TwitterFictionFestival pour repousser les limites du Storytelling 2.0

Twitter lance le #TwitterFictionFestival pour repousser les limites du Storytelling 2.0 | StoryTelling | Scoop.it
Share and discover what’s happening right now, anywhere in the world.

Via Bahia Nar
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Sarkozy au chevet d’un mort : la suite » Plume de presse

Sarkozy au chevet d’un mort : la suite » Plume de presse | StoryTelling | Scoop.it

Notre billet précédent, qui a explosé l’audience de ce blog avec 70 325 visites et 220 commentaires (ce jour à 18h25), s’achevait ainsi : « A voir si notre humble publication peut faire avancer les choses, mais surtout à nos confrères rémunérés par les grands médias d’enquêter, d’interroger l’épouse d’Eric Lalès… » Nous avons donc été servi, les médias se sont emparés de l’affaire (hormis l’interview de l’épouse)...

 

>>>> Un rab de liens : http://blogs.mediapart.fr/blog/rimbus/091211/quand-le-president-donne-lextreme-onction-ou-les-limites-du-story-telling & http://www.arretsurimages.net/contenu.php?id=4535

>>>> Il y a des spécialistes de l'excrême-onction...


Via Alcofribas
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Barack Obama, seul homme politique au monde à pratiquer le storytelling

Barack Obama, seul homme politique au monde à pratiquer le storytelling | StoryTelling | Scoop.it
Storytelling par ci, storytelling par là, à ce qu'on lit, le storytelling s'inviterait partout, omniprésent dans la campagne présidentielle.

Via Baptiste Maurin
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Barack Obama : le storytelling au sommet de son art

Barack Obama : le storytelling au sommet de son art | StoryTelling | Scoop.it
L'art de faire de la politique en "racontant une histoire" est difficile à maîtriser.
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Laura Véron's curator insight, November 19, 2013 6:12 AM

Le storytelling en politique

 

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Lucky Di Unlucky Story Making Video - Part 1 ~ 5abi Raag

Lucky Di Unlucky Story Making Video - Part 1 ~ 5abi Raag | StoryTelling | Scoop.it
Making of Gippy Grewal's Upcoming Punjabi movie (2013) Lucky Di Unlucky Story. Jackie Shroff, Surveen Chawla, Gurpreet Ghughi, Binnu Dhillon, Jaswinder Bhalla.

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The Business of Brand Storymaking | Sparksheet

The Business of Brand Storymaking | Sparksheet | StoryTelling | Scoop.it

In his latest column on “The Business of Storytelling,” corporate technologist Gunther Sonnenfeld explains how brands like Audi, Kraft and Red Bull are using stories to curate meaningful experiences for people.


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Comment utiliser le storytelling pour vendre du rêve aux journalistes ? | Devenez Médiatique

Comment utiliser le storytelling pour vendre du rêve aux journalistes ? | Devenez Médiatique | StoryTelling | Scoop.it
Après ce premier article qui visait à décrypter la méthode, ou plutôt le phénomène Storytelling, place à l’action. Pour cela, nous allons utiliser un format un peu différent de ce ...
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10 Presentation Facts You Should Know

10 Presentation Facts You Should Know | StoryTelling | Scoop.it
In this Blog Post you can check the most important Presentation Facts in a great Infographic. Take a look...

Via José Carlos
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Giselle Hardt's comment, April 2, 2013 3:11 AM
Hello, I see you know SOAP, great. We like stories!
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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | StoryTelling | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

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Ness Crouch's curator insight, April 7, 2013 2:04 AM

Excellent blog lots and lots of tools here. Enjoy browsing.

Anica Petkoska's curator insight, April 18, 2013 5:35 AM
64 Sites for Digital Storytelling Tools and Information
KB...Konnected's curator insight, November 13, 2013 8:14 PM

I'm an avid reader of Julies's blog. She share's awesome resources.

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17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley • Rude Baguette

17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley • Rude Baguette | StoryTelling | Scoop.it
France's Startup Blog - Covers Paris Tech, Mobile & Web entrepreneurs/investors, balancing breaking news with in-depth analysis.
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Brand Storytelling: Connecting On The Values Level

What if your brand messaging and marketing communications activities where centered in resonance with your customers personal story. In other words, what if your customers connected more deeply to their own personal story as a result of your brand story.

 

Brands that represent deeply shared values with their target audience always do this in a natural, organic way. These customers don’t perceive the story as marketing, but rather as a welcome outreach–like getting a thoughtful card from a good friend. If your research shows a disconnect with your target audience, chances are your brand messaging is not an embedded component of the customers own personal story.

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Sell Your Brand through Storytelling | Social Media Today

Sell Your Brand through Storytelling | Social Media Today | StoryTelling | Scoop.it

...So the question is: Why is a story so important to your personal branding strategy? First of all, it sets your brand apart as unique. Every brand has its own story to tell, but yours is the only one of its kind. What drives you? Why did you enter the field that you find yourself in today?

 

You’d be surprised at what details will intrigue the reader and give your audience an idea of what your brand is really about. Perhaps one of the most effective characteristics of a story is that it humanizes your brand. It’s easy to launch a brand, but the story behind it can leave your target audience wondering where it came from.

 

What is your actual purpose? What drives your actions? Was it the right opportunity at the right moment? Now consider how your brand has affected others. How have you impacted the lives of those involved with your brand? Has it always gone smoothly? Are you new at this? What’s your experience prior to the creation of your brand? What is the story behind your personal brand?

 

While the story for your brand might satisfy your present audience, the aspects of your personal brand story can turn you from just a brand into the personification they can truly relate to.... 


Via Jeff Domansky
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Rosie Ioane Mulipola's curator insight, March 19, 2013 8:58 PM

This article came across as very interesting to me because i had different thoughts about how people were selling brands, i thought it was through the brands popularity and also through other people having possesing those brands that made people want them too. Be that as it may this article gives a different view of how brands are seen by customers. Story telling of your brand is seen as a branding strategy and with a story to tell it sets your brand apart from other brands. The part that i found most interesting was the bit in the article where it states that one of the most effective characteristics of a story is that it humanizes your brand. Which i believe to be true, people buy brands for all sorts of reasons even the ones that i have stated but with a story behind the brand it leaves your audience or market wondering where the product came from, what is the purpose of the brand, who is behind the brand. As well as that with the many details provided in the story telling of your brand it intrigues your audience and gives them a fair idea of what your brand is all about. This articvle was a very good read.

Ashleigh Davis's comment, March 20, 2013 12:50 AM
By setting yourself apart from the rest of the pack, you can give your brand a point of difference. A story supplies consumers with something they can relate to, and a reason to buy into the experience of the brand or product you are selling. I think you're right, by intriguing an audience with a backstory. With the huge amount of choice in regard to any purchase these days, consumers are becoming as investigative as ever about the products they choose to buy and the brands they choose to support.
Ishika Nair's comment, March 20, 2013 5:13 AM
I agree with the comments. A brands purpose is to show features of a story that improves your brand. It is easy to launch but the story behind it captures the audience attention. The detail you give for your brand targerts the audience what your brand excels in.
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PR Storytelling: How to Develop Your Brand's Story

To create value a brand must be endowed with meaning. It is the meaning — the story — that determines how that brand is perceived and the degree to which it is preferred over alternatives. Some brands have stories that have evolved over the years and are continually refined. Other brands are new or reinvented and the story needs to be retold or developed from whole cloth.

 

A CMO is always faced with the tasks of increasing sales, increasing profit, increasing awareness and preference. Many strategies can be employed to move in this direction, but without properly telling the brand story, success will be limited.

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Jack Tang's comment, March 15, 2013 12:30 AM
This article is telling about building your brand story to the customers so that you will have a positive image about your product. Here are some of the underlying elements that drive consumer decisions about your brand:
- Why the brand exists
-How the brand evolved
-What the brand "believes in"
-Brand style cues
-Brand ethics – how it behaves
-Brand associations – where is it seen, who are its friends
-Brand credibility – what are its credentials.
If you want your brand to success, you have to treat your product as a person. For example, Steve Jobs treats apple company as his baby therefore he will do everything for this company for it to grow.
Kevin Chai's comment, March 15, 2013 12:37 AM
In my opinion, it's not so much as treating your brand as a person for it to succeed, but making it more personable and approachable for the consumers. Rather than them feeling like they're purchasing from some faceless corportation, they should feel like they're buying from a friend or at least acquiantence. From this the brand can develop its ties to the consumers.
An, SungBin's comment, March 15, 2013 1:24 AM
It is quite necessarily to have a brand stories to share the ideas with customer. However, the company have be care of telling the brand stroies to customer because, the customers might understand brand stories wrong and understand the idea wronly and get confused what that company trying to say. so the companies should make the stories quite straight forward so everyone can understand what companies trying to say.
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Quand le président donne l'extrême-onction, ou les limites du story-telling

Quand le président donne l'extrême-onction, ou les limites du story-telling | StoryTelling | Scoop.it
Je ne m'habituerai jamais à autant de cynisme.

Via Baptiste Maurin
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The Power of Storytelling | Barack Obama releases YouTube documentary to tell his story online

The Power of Storytelling | Barack Obama releases YouTube documentary to tell his story online | StoryTelling | Scoop.it
Barack Obama’s campaign team has long been praised for it’s innovative use of technology as a story telling an organising tool and developing a wide ranging social media arsenal, but with a new video it has upped the ante once again.

 

Obama 2012 has just released a YouTube video called “The Road We’ve Travelled” in which members of the administration past and present, including Mayor Rahm Emanual, David Axelrod, and Vice President Joseph Biden, tell the story of their first term, and the tough decisions that had to be made, and what has been achieved.


Via @FernandoCarrion
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Storytelling de l'intime : la copie parfaite de Michelle Obama

Storytelling de l'intime : la copie parfaite de Michelle Obama | StoryTelling | Scoop.it

Avec l’ouverture de la convention démocrate mardi 4 septembre 2012, une semaine après celle des républicains, la campagne présidentielle américaine entre dans sa dernière ligne droite (qui s’achèvera le 6 novembre 2012). L’occasion de renouer avec un classique de la communication politique outre-atlantique : le storytelling. Retour sur la prestation de Michelle Obama, virtuose de l’exercice.


Via Antoine VS
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Exploring the power of brand storytelling with David C. Edelman - iMediaConnection

Exploring the power of brand storytelling with David C. Edelman -  iMediaConnection | StoryTelling | Scoop.it

What needs to change first and foremost in an organization to make this fundamental shift toward successful brand “story making”?

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Le storytelling est mort, vive le storymaking !

Le storytelling est mort, vive le storymaking ! | StoryTelling | Scoop.it
Véritable machine à communiquer, le storytelling serait-il en train de se raconter des histoires ? La transparence et le besoin d'authenticité du consommateur pousse cette discipline narrative à évoluer.

Via Isabelle Clément
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Pourquoi le storytelling est votre arme de médiatisation massive ? | Devenez Médiatique

Pourquoi le storytelling est votre arme de médiatisation massive ? | Devenez Médiatique | StoryTelling | Scoop.it
Le Story Telling. Un terme à la mode et à la bouche de tous les communicants, jeunes et vieux. Hommes politiques, marques… Et mêmes artistes. Tous s’y mettent et en ...
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Why Storytelling Is Hot: Once Upon A Time On The Interwebs

Why Storytelling Is Hot: Once Upon A Time On The Interwebs | StoryTelling | Scoop.it
How storytelling can improve your brand message and increase influence

Via José Carlos
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The Key Thing Entrepreneurs Need to Understand About Storytelling • Rude Baguette

The Key Thing Entrepreneurs Need to Understand About Storytelling • Rude Baguette | StoryTelling | Scoop.it
France's Startup Blog - Covers Paris Tech, Mobile & Web entrepreneurs/investors, balancing breaking news with in-depth analysis.
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Storytelling in Web Design

Storytelling in Web Design | StoryTelling | Scoop.it

If you have ever taken a creative writing class, you probably were told “show, don’t tell,” when writing. The same is true for storytelling within a brand. By simply presenting a setting, character, and action, business storytellers allow customers to enter into the story of their brands in a personal, relatable way. In many cases, the character can be the customer and the action can be the sale.

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For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best?

For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | StoryTelling | Scoop.it

Storytelling is the ultimate branding technique du jour--but it's not just a one-way dialogue. A look at some companies that are keeping customers engaged.

 

The power of stories has become a part of our cultural dialogue. From articles in Fast Company to The New York Times, and applied across different topics from sports to business to marketing, story is the genre of choice for 2012. In fact, Direct Marketing News forecasted this to be “the year of the story,” and London-based agency BergHind Joseph identified it as a trend among the Global Fortune 500, even dubbing its 2012 Global Players study, “The Power of Storytelling.” We also find companies such as Nike, Google, Kimberly-Clark, and 3M, among others, using storytelling as a means of communication and leadership.

 

When it comes to brands and marketing, the application of story now needs to go beyond the traditional and ubiquitous tool of brand story; rather, it’s about engaging consumers in a brand’s stories and using the construct of stories and storytelling to create powerful connections. While the transition to digital media drove a focus toward content, today with ever more social tools and communication media, there’s a need for cohesive and meaningful connections in a marketing world that is now labeled “always on,” demanding more of brand communication. This is where story comes into play.

 

Why stories? It seems we’re all catching on to their effectiveness in connecting with people. When information is communicated in story form, we seem to remember it better and be affected by it more deeply. Brands are telling these stories across a number of different mediums--from packaging to video to visual and verbal content.

 

Continue Reading ... 

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Coca-Cola Bets the Farm on Content Marketing: Content 2020

Coca-Cola Bets the Farm on Content Marketing: Content 2020 | StoryTelling | Scoop.it
If you've ever seen the movie Jerry McGuire, you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, ...
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