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Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations?

Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations? | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Social media represents a new frontier in customer engagement.

Neli Maria Mengalli's insight:

Social media listening is largely recognized as the new standard in community management.

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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.
Neli Maria Mengalli's insight:

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.

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8 Tips to Help Achieve Your Career Goals

8 Tips to Help Achieve Your Career Goals | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Got career goals? Check out these ten tips to help you achieve the career you want.
Neli Maria Mengalli's insight:

Professionals who are in careers today will change jobs much more frequently than in previous generations.

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Forget about Social Media for a moment. What’s your mobile strategy?

Forget about Social Media for a moment. What’s your mobile strategy? | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Depending on your business, you may or may not already have someone dedicated to your social media strategy.

Neli Maria Mengalli's insight:

For years, web designers would not only develop sites, but also test their aesthetics and functionality in multiple browsers using the most common operating systems.

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Rise of Infographics: Marketing in the Social-Media Age

Rise of Infographics: Marketing in the Social-Media Age | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
Neli Maria Mengalli's insight:

Created by Nowsourcing, a social-media marketing company, it shows that infographic posts dwarf traditional posts when it comes to sharing on social networks.

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10 Qualities of an Effective Community Manager

10 Qualities of an Effective Community Manager | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Community management is a popular skill on professional profiles, but not everyone is cut out to be a community manager.
Neli Maria Mengalli's insight:
Strong communication skills

It's no surprise that the person who is acting as a representative of the brand should have strong people skills. Google DC Community Manager Corrie Davidson said that the community manager, in many ways, is the face of a brand, and this person must be able to effectively communicate the message to the audience.

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Using mLearning and MOOCs to understand chaos, emergence, and complexity in education in Open and Distance Learning

Using mLearning and MOOCs to understand chaos, emergence, and complexity in education  in Open and Distance Learning | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Using mLearning and MOOCs to understand chaos, emergence, and complexity in education

Via Ana Cristina Pratas, Dolly Bhasin
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miracletrain 夢想驛站's curator insight, January 20, 2013 10:37 PM

Interesting stats, Baby boomers and Gen X were dominating the MOOCs' user groups. 

Dolly Bhasin 's curator insight, January 21, 2013 10:18 PM

Interesting to note that the main MOOC users are the ones who are in the agegroup which is Considered the WORKING POPULATION! signalling that it is the most ideal for WORKPLACE LEARNING!

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Social networking & the workplace

Social networking & the workplace | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Neli Maria Mengalli's insight:
It’s obvious that social networking outlets such as Twitter and Facebook are channels through which enterprises can deliver information and engage customers with an unprecedented level of creativity and reach. What most do not realize is that “some 70% of the extra profit to be made through social technologies has nothing to do with marketing. It’s in areas of the company such as knowledge management, innovation, communication, and better integration with the supply chain.
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Facebook Graph Search Could Be Its Greatest Innovation

Facebook Graph Search Could Be Its Greatest Innovation | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Graph Search could be the most important service update for consumers and businesses since the social network launched in 2004.
Neli Maria Mengalli's insight:

Can Facebook Graph search within posts? To do so, Facebook would have to index every word in every update and do keywords searches. They’d still apply the same privacy settings, but the results would be even more fascinating for a query like "Friends from Palo Alto who said they like sunshine and wish the Oscars weren't four hours long in 2004."

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Ferramentas gratuitas para gerenciar marcas nas redes sociais

Ferramentas gratuitas para gerenciar marcas nas redes sociais | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Fazer a gestão de marcas nas redes sociais pode ser algo bem trabalhoso, pois exige conversa contínua com o público interessado, atualização de perfis, acompanhamento, etc.
Neli Maria Mengalli's insight:
Serviço de planejamento de publicações, não apenas em mensagens do Twitter, mas também perfis e páginas do Facebook.
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They All Laughed – The road to becoming a social enterprise

They All Laughed – The road to becoming a social enterprise | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Coinciding with all this is the large, complex structure of our businesses, which are organized by industry segment.

Neli Maria Mengalli's insight:

Many of today’s corporations present fewer gaps of need wider than the one of collaboration.

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How Social Media is Sparking Organizational Transformation

How Social Media is Sparking Organizational Transformation | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

How specifically does social media impact your organization, by function, department, and overall?

Neli Maria Mengalli's insight:

Executives for the most part don’t get social media. But it’s not their fault however.

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How Relevant are Social Signals for SEO?

How Relevant are Social Signals for SEO? | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
How Relevant are Social Signals for SEO? When we talk about the big dark giants, such as Google, Yahoo, Bing we can never reliably know what is happening.
Neli Maria Mengalli's insight:

One area that is certainly worth consideration is personalization.

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Annetta Powell's comment, January 6, 2013 2:15 AM
Thank you for sharing Neli!
Neli Maria Mengalli's comment, January 6, 2013 11:20 AM
You are welcome, Annetta. I study SEO and social media.
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Facebook Exchange: O que é e como funciona o remarketing no Facebook?

Facebook Exchange: O que é e como funciona o remarketing no Facebook? | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

“Remarketing é uma forma de exibir anúncios a pessoas que visitaram um site, mas não concluíram uma conversão. Um cookie é inserido no navegador deste visitante e, ao navegar por outros sites, ele é impactado pela empresa ou produto que mostrou interesse”.

Neli Maria Mengalli's insight:

A maior dúvida dos profissionais de marketing online no momento, acerca do Facebook Exchange, ou remarketing no Facebook é como criar campanhas.

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Talent Acquisition Gone Social: How Recruitment Agencies can Make the Best of Social Networks

Talent Acquisition Gone Social: How Recruitment Agencies can Make the Best of Social Networks | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Discover how social media can benefit recruitment agencies and HR departments.
Neli Maria Mengalli's insight:

Your potential future employees  keep up with available jobs through social channels, and that’s exactly where a recruiter should look for talent. The first contact point between a good candidate and your organization should not be left at the odds of formal job postings.

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The Complete Guide to Online Reputation Monitoring

The Complete Guide to Online Reputation Monitoring | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
If you're running a business online, monitoring your online reputation is extremely important. As your business continue to grow, so is the conversation.
Neli Maria Mengalli's insight:

 

Every day, there are millions of influencers, brand advocates and consumers conversing about products and services online.

    Aaron Lee
Twitter: @AskAaronLee
Website: http://www.AskAaronLee.com
11 February 20131

Every day, there are millions of influencers, brand advocates and consumers conversing about products and services online.

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TPACK Explained

TPACK Explained | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Technological Pedagogical Content Knowledge (TPACK) – “Underlying truly meaningful and deeply skilled teaching with technology, TPACK is different from knowledge of all three concepts individually. Instead, TPACK is the basis of effective teaching with technology, requiring an understanding of the representation of concepts using technologies; pedagogical techniques that use technologies in constructive ways to teach content; knowledge of what makes concepts difficult or easy to learn and how technology can help redress some of the problems that students face; knowledge of students’ prior knowledge and theories of epistemology; and knowledge of how technologies can be used to build on existing knowledge to develop new epistemologies or strengthen old ones” (Koehler & Mishra, 2009).

Neli Maria Mengalli's insight:

Technological Pedagogical Knowledge (TPK) – “An understanding of how teaching and learning can change when particular technologies are used in particular ways. This includes knowing the pedagogical affordances and constraints of a range of technological tools as they relate to disciplinarily and developmentally appropriate pedagogical designs and strategies” (Koehler & Mishra, 2009).

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Five Types of Social Media Influencers [graphic matrix]

Five Types of Social Media Influencers [graphic matrix] | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

What makes a good influencer?

“Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

commercial and financial successreputation and credibilityquality of affiliations and contactscharisma and the impact of personality
Via Ken Morrison, Martin (Marty) Smith, roberto toppi, Jimi Paradise, Jim Lerman, Julie Lindsay, Jimun Gimm, juandoming, Francisco Lavrador Pires
Neli Maria Mengalli's insight:

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.

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Ivon Prefontaine, PhD's curator insight, January 23, 2013 7:02 PM

There are good points made in here. One concern is that we have people who think they are leading the way and are thought leaders when they are quite limited.

Liza Loop's curator insight, January 23, 2013 9:16 PM

This looks like a good model for future oriented teaching roles.

Vicky Wason's comment, January 24, 2013 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
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Social media is not your saving grace: Experiences should first be defined and supported

Social media is not your saving grace: Experiences should first be defined and supported | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

From experience, there are two other ingredients that serve as harbingers to the future of any business, under scoping or underestimating sales and marketing and underemphasizing product quality and customer experiences.

Neli Maria Mengalli's insight:

The ability to surprise and delight customers starts with the ability to understand how to exceed expectations. And, even before that, it takes an understanding of what expectations are and where they’re met or missed.

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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC]

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC] | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Social media is huge, and it’s huge everywhere. Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram are all massively popular around the globe, and even in territories where they are actively banned, many people will find a way to connect.

Neli Maria Mengalli's insight:

Did you know that in 2012, 63.2 percent of internet users visited a social network at least once a month, and that already sizeable number is expected to continue to rise over the coming years?

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Analysts Are Unimpressed With Facebook Graph Search

Analysts Are Unimpressed With Facebook Graph Search | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Mashable covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.
Neli Maria Mengalli's insight:

Investors and consumers are still in the process of figuring out exactly what Facebook Graph Search means for the future of the social network, but right now, the first reaction from many analysts seems to be "meh."

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From the Big Screen to the Little Screen: The evolving relationship between TV and search

From the Big Screen to the Little Screen: The evolving relationship between TV and search | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

There was a time, a long time at that, when TV was the epicenter of the home and the attention of those within it.

Neli Maria Mengalli's insight:

The Internet however now rival TV, but the truth is the two will co-exist and over time, play a harmonious role in engaging consumers.

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The 5th P of Marketing is People: Engagement begins within

The 5th P of Marketing is People: Engagement begins within | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Internal collaboration, like social media, is a whole new idea and business process that many companies struggle to get off the ground.

Neli Maria Mengalli's insight:

There are no stronger or truer words in the business world: your people are your product. It sounds so simple, yet time and time again, companies make decisions and take action without including the pieces that make them whole.

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Mitigating Risk in Social Media Engagement

Mitigating Risk in Social Media Engagement | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

There are a lot of articles out there about what to do for your company’s social media strategy.

Neli Maria Mengalli's insight:

However, there is limited information about how to train the employees that are actually representing your company on social channels.

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CRM Social: Conheça o poder desta ferramenta

CRM Social: Conheça o poder desta ferramenta | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Social customer relationship management, também conhecido como CRM Social.
Neli Maria Mengalli's insight:
A nomenclatura parece familiar, mas, na prática a maioria das empresas do e-commerce ainda não sabe do que se trata, - é o que aponta o estudo feito pela NucleusResearch.
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