Yet the true impact begins not with invention, but adoption.  That’s when the second and third-order effects kick in.  After all, the automobile was important not because it ended travel by horse, but because it created suburbs, gas stations and shopping malls.

Web 2.0 technologies which have given rise to such popular  platforms have definitely played a major role in the popularization of social media among ordinary people , however , the real emergence of social media dates back to the 60s of the last century.

Walt Disney came in second place, largely due to a one-million-follower increase on Sina Weibo, a Chinese microblogging site. National Geographic grabbed the bronze after its top-rated YouTube channel got 160 million views this past year.

Today, social media is more than a platform for friends to meet. Businesses all over the world are taking advantage of social media platforms to market their goods, services, websites, tools or wares. 

The government then needed a way to better understand what it meant to be poor, so they used Orshansky's calculation to figure it out.

Now when people search for you on Bing you can dictate what photo shows up in search results. You can also add links to your social media profiles, as well as your pubic personal summery on LinkedIn.

Numbers are arbitrary and don't contain enough search value to warrant including them in your permalink along with other key terms. This is because numbers don't match search queries! For example, would you be more likely to to search for "10 SEO Best Practices" or just "SEO Best Practices?"

Identifique qual é o perfil do seu público. Ele pode ser um pouco diferente do que você imagina. Pra isso você deve analisar o “Facebook Insights”. Ao fazer esta análise você conseguirá entender melhor quem são seus fãs.

To demonstrate the power gaming can have over the human mind, let’s take a look at a powerful example. 

The score is calculated tracking 400+ signals, using 10 different networks, over a 90 day period. Your social media activities from four months ago have no bearing on your current score. Below are the "ingredients" used to generate your Klout score.

It’s easy to scoff at the idea of quantifying such a nebulous concept as a social media user’s influence, and to pity those who obsess over their Klout scores as a validation of their own self-worth.

This infographic created by sestyle goes through the whole process step by step to get you on your way to establishing a personal brand for yourself.

[...] it's never been more critical for businesses to understand and leverage the social media world and how they fit in.

Vale conferir!

Between 2000 and 2005, the top sites included the likes of apple.com, msn.com, ebay.com, napster.com, forbes.com, adobe.com and microsoft.com. This period is known for the rise of multiple navigation options. Common navigation and organization elements included the search bar, top navigation tabs and left bar categories. There were 70,000,000 sites at the end of this period, but mobile still hadn’t become a web design focus area.

Discípulo do teórico canadense Marshal McLuhan (1911-1980), Kerckhove é considerado um dos mais importantes estudiosos das relações entre tecnologias digitais e sociedade. É professor da University of Toronto, onde dirigiu por mais de 20 anos o Programa McLuhan em Cultura e Tecnologia.

From the start, the female textile workers made the connection between labor and women’s rights.

É lógico que não se trata de uma concorrência direta, já que ambas têm a sua importância na promoção e consolidação de uma marca online.

Below using analysis from NodeXL, Smith outlines the 6 major types of Twitter social network types.

Make overt the process for any e-learning project, and ensure your stakeholders follow this process.

As you can see by this social media history timeline, there’s a lot that’s happened over the past decades. We can only guess what’s coming next.