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Social Media Toolkit for Cultural Managers is Released: NEMO - Network of European Museum Organisations

Social Media Toolkit for Cultural Managers is Released: NEMO - Network of European Museum Organisations | I nodi della rete | Scoop.it
NEMO is the Network of European Museum Organisations.
It is made up of national museum organisations and similar bodies within the countries of the Council of Europe.
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Le Instagram Stories stanno cambiando. Cosa dovrebbe tenere a mente ogni brand

Le Instagram Stories stanno cambiando. Cosa dovrebbe tenere a mente ogni brand | I nodi della rete | Scoop.it
Instagram continua ad evolversi ed oltre al nome è rimasto ben poco di quel social network che abbiamo cominciato ad amare nel 2010

Via Stefano Principato
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Survive the Facebook algorithm and thrive with timeless destination marketing strategy - Destination Think! -

Survive the Facebook algorithm and thrive with timeless destination marketing strategy - Destination Think! - | I nodi della rete | Scoop.it
Use timeless destination marketing strategy to build word of mouth and overcome Facebook algorithm challenges.

Via Wendy Forbes
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Revolutionize Your Museum Space Through Storytelling

Revolutionize Your Museum Space Through Storytelling | I nodi della rete | Scoop.it
Things you expect to find at Lowe's home improvement stores? New flooring. Things you don't expect to find? A thoughtful penchant for storytelling.
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@WeChat Marketing Strategies for Global Travel Brands 2018

@WeChat Marketing Strategies for Global Travel Brands 2018 | I nodi della rete | Scoop.it
Key Findings WeChat has already captured a huge share of app use time in China, and the continued growth of its parent company, Tencent, indicates that the

Via ALBERTO CORRERA
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Expedia and TripAdvisor win consumer hearts and minds online and offline

Expedia and TripAdvisor win consumer hearts and minds online and offline | I nodi della rete | Scoop.it
Engagement Labs has released its TotalSocial rankings of top-performing US OTA and travel search brands, showing Expedia and TripAdvisor at the lead.

Via Wendy Forbes
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Statistiche: l'utilizzo dei social media da parte dei viaggiatori

Statistiche: l'utilizzo dei social media da parte dei viaggiatori | I nodi della rete | Scoop.it

Una delle cose più frequenti che ci chiedono i clienti o i visitatori del nostro blog sono le statistiche relative all’utilizzo dei social media da parte dei viaggiatori. Il viaggiatore oggi è infatti sempre più digitale e utilizza web e social media prima, durante e dopo un viaggio. In questo articolo, oltre qualche interessante dato sul settore del turismo in Italia, riportiamo alcune statistiche che riguardano l’utilizzo dei social media da parte del turista digitale.


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Working towards inclusive and accessible travel for all

Working towards inclusive and accessible travel for all | I nodi della rete | Scoop.it

Amadeus commissioned ILUNION consulting firm to better understand the needs of travellers with accessibility needs, and to identify a framework for action for the travel industry. The report includes interviews with more than 800 specialists in accessible travel, including travellers, private/public sector and international organisations, spanning three continents. Delivering a more accessible travel experience, which responds to the needs of all travellers, is both a social imperative as well as an opportunity for the travel industry. World demographic indicators show a growing, ageing population that will represent over 21.5 per cent of people by 2050. This is why, for the purposes of this study, accessibility refers to the needs of people with disabilities and seniors. Download the report.


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Why you should never block a bad review (and what to do instead)

Why you should never block a bad review (and what to do instead) | I nodi della rete | Scoop.it
Attempting to stifle or censor criticism online can do irreparable damage to your hotel's reputation. Instead, use reviews to improve your business and image.

Via Wendy Forbes
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Guidebook: Community Involvement in Heritage Management - Asia-Europe Museum Network

Guidebook: Community Involvement in Heritage Management - Asia-Europe Museum Network | I nodi della rete | Scoop.it
Collecting 18 projects from Europe and North America, this new OWHC guidebook highlights community involvement as an important approach in urban heritage.
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Creating Alternative Museum Experiences: A Case Study with Academy of Natural Sciences - Museum Hack

Creating Alternative Museum Experiences: A Case Study with Academy of Natural Sciences - Museum Hack | I nodi della rete | Scoop.it
Creating alternative museum experiences allow even more people to appreciate the significance of your museum and its collection.
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European travellers embrace smartphone shopping

European travellers embrace smartphone shopping | I nodi della rete | Scoop.it

This year marks the 10th anniversary of the very first iPhone, and smartphone ownership is still on the rise in Europe. The near ubiquity of mobile has led to enormous expectations about mobile booking in travel. However, it's evident that not everyone has embraced the switch from point-and-click to touch-and-swipe for the entire travel planning journey. The top five travel-related activities performed on smartphones are all associated with research-related activities. Once the research is done, however, most travellers switch to the desktop to finalise their plans. Flight and hotel bookings are over five times as likely to be made on desktop and laptop computers than on the powerful, convenient smartphones in travellers' pockets. Find out more.


Via Tourism Australia
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Get social or go home! Tours, activities and attractions need to spread their wings

Get social or go home! Tours, activities and attractions need to spread their wings | I nodi della rete | Scoop.it
Ahead of the Arival conference, Sparkloft shares ways tour operators and activities providers can leverage social media to drive sales and create buzz

Via Wendy Forbes
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Audiweb: a gennaio sono online 33,9 milioni di utenti, il 61,8% degli italiani  

Audiweb: a gennaio sono online 33,9 milioni di utenti, il 61,8% degli italiani   | I nodi della rete | Scoop.it
Audiweb: a gennaio sono online 33,9 milioni di utenti, il 61,8% degli italiani

Via Stefano Principato
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Come funziona l'algoritmo di Facebook: i fattori di posizionamento 2018

L'algoritmo di Facebook, che regola ciò che viene mostrato nel news feed personalizzato degli utenti, è basato su una moltitudine di elementi che non vengono svelati nel dettaglio, ma solo accennati a grandi linee. Di recente, però, durante un webinar destinato a pochi editori, sono emerse informazioni util
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How to convert travel dreamers into bookers

How to convert travel dreamers into bookers | I nodi della rete | Scoop.it

Before they are triggered to book a holiday, dreamers need an emotional connection to a destination, says travel trends specialist MyTravelResearch.com                                                     

At this time of year, millions of people all over the world start dreaming about their next holiday as they return to work after the December-January break.
The travel industry needs to inspire those dreamers via an emotional connection then trigger them into making a booking, says MyTravelResearch.com, which shows travel destinations how to convert travel trend insights into actions that grow visitation and yield. Find out more here.


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Why Design is Important to Your Museum

Why Design is Important to Your Museum | I nodi della rete | Scoop.it
What makes a museum unique in the digital age? Its ability to curate meaningful experiences and contextualization for its audience.
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Digital traveller habits

Digital traveller habits | I nodi della rete | Scoop.it

The impact of technology is influencing where travellers are choosing their next destination. Travellers are tending to pick destinations that are more digitally friendly, as highlighted by 61 per cent of travellers avoiding hotels that are charging for Wi-fi. Find out more here


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Créneau tourisme de villégiature 4 saisons's curator insight, January 15, 9:01 AM

Voici les résultats d'un sondage auprès d'un échantillon international de 11 000 répondants , réalisé par la plateforme TRAVELPORT, sur l'utilisation des outils digitaux aux étapes de la planification, de la réservation et de la réalisation des voyages

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A gennaio il corso di comunicazione e personal branding dedicato alle Guide Turistiche e Naturalistiche di Vitamina G

A gennaio il corso di comunicazione e personal branding dedicato alle Guide Turistiche e Naturalistiche di Vitamina G | I nodi della rete | Scoop.it
Il corso di comunicazione per Guide Turistiche, Naturalistiche, AIGAE. Personal branding, social network, marketing turistico per promuoversi online e attrarre turisti, a Trieste. Aggiornamento e formazione per la Guida freelance.
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Study reveals who’s most likely to inspire your travel dreams

Study reveals who’s most likely to inspire your travel dreams | I nodi della rete | Scoop.it

A recent study led by Hotels.com has revealed an unlikely demographic is influencing younger generations' travel. The study, which surveyed 5,200 people across 28 countries has shown that it is in fact the oldies who are inspiring wanderlust. The results showed a trend in grandparents teaching young travellers a thing or two about making the most of life, with a fifth of those surveyed under 30 saying they are inspired to travel, based on the adventures of their grandparents and parents. As well as this, almost a fifth of millennials admit to having a glamourous gran and one in eight confessed that their gran (or nana) was cooler and travelled more than them. Find out more. 


Via Tourism Australia
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GenSpotters's curator insight, December 10, 2017 5:30 PM
Voyages et famille, une combinaison gagnante! https://genspotters.com/fr/tourisme-genealogique/ #famille #généalogie
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Top Social Media Trends That Will Take Over 2018 [Infographic]

Top Social Media Trends That Will Take Over 2018 [Infographic] | I nodi della rete | Scoop.it

Social Media Today

Via Giancarlo Dall'Ara
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Post esperienza turistica: come farsi ricordare dal cliente

Post esperienza turistica: come farsi ricordare dal cliente | I nodi della rete | Scoop.it

Ci sono sostanzialmente tre momenti nell’esperienza del cliente su cui fare leva per rimanere impressi nella sua memoria: prima dell’arrivo, quando si trova in struttura e nella fase successiva dell’esperienza di soggiorno. Concentriamoci sulla fase in loco: uno dei due suggerimenti per la fidelizzazione verte sul cosiddetto “effetto wow”. Cosa si intende con effetto wow? Come possiamo sorprendere il cliente per conquistarlo e convincerlo a tornare? Vediamo qualche esempio da cui si può trarre spunto.


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Make museums mixed again: torna Museomix e non potete perdervelo! - BAM! Strategie Culturali

Make museums mixed again: torna Museomix e non potete perdervelo! - BAM! Strategie Culturali | I nodi della rete | Scoop.it
Dal 10 al 12 novembre in 12 musei del mondo, di cui 3 italiani, torna Museomix, la maratona creativa di 3 giorni per sperimentare un nuovo modo di vivere il museo …
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Tourism website trends highlighting user experience and design

Tourism website trends highlighting user experience and design | I nodi della rete | Scoop.it

For years, the only online presence many tourism boards had was a website – at best – with no way of knowing how effective those sites were at getting travellers to visit their destinations. 

Fast forward to 2017 and tourism board websites are typically just one of many channels in which destination marketers engage with travellers. Tourism board websites have in many cases become testing grounds for destinations to help them understand how travellers respond to certain messaging, services, or technology. And with many destinations the world over increasingly being scrutinised for how they operate and their return on investment, better testing and understanding of exactly what travellers are looking for has never been more important on websites and other channels. Find out more.


Via Tourism Australia
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Le Guide turistiche migliori? quelle che non smettono di imparare

Le Guide turistiche migliori? quelle che non smettono di imparare | I nodi della rete | Scoop.it
Arte, ambiente, comunicazione, musei: 10 corsi online per l'aggiornamento delle Guide selezionati per te. Tu quale seguirai?
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