IMC social media and social influence
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Rescooped by Lisa Pan from IMC (Consumer Insights + Building Brand Identity & Equity)
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How Cultural Marketing Is Different From Consumer Insights

How Cultural Marketing Is Different From Consumer Insights | IMC social media and social influence | Scoop.it
Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands.

Via Warsha Lata
Lisa Pan's insight:

To target audience through segmentations, marketers need to be aware of consumer insights and cultural insights. Marketers successful catch attention from consumers through advertising but, is in a negative way that the products and services are not acceptable in a specific country. E.g. manufacturing beef or pork in McDonald in india etc.

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Warsha Lata's curator insight, October 1, 2014 8:55 AM

This article shows how data from consumer insight may not be enough to have a complete understanding consumer behaviour. It shows that cultural factors may influence consumer behaviour and how marketers can use cultural insight that help cater for the changing attitudes of consumers and not just for their needs and wants. 

Kishan Patel's curator insight, October 2, 2014 11:41 PM

What makes cultural marketing different from consumer insights?

Cam Huu Ta's curator insight, October 15, 2014 11:05 AM

Cultural Insight is one of important factors to businesses. The article show the different between cultural marketing and consumer insights. By focusing on cultural insights, marketers can collect the need and demands from consumers. This article deeply analyze the way of reaching to customers with message of products.

 

 

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A.J. Hinch hired: Astros choose perfect manager for their process - The Crawfish Boxes

A.J. Hinch hired: Astros choose perfect manager for their process - The Crawfish Boxes | IMC social media and social influence | Scoop.it
The Crawfish Boxes
A.J. Hinch hired: Astros choose perfect manager for their process The Crawfish Boxes Getting a salty, experienced manager would have little bearing on how the Astros make decisions, because they weren't going to make decisions in...
Lisa Pan's insight:

Successful managers and leaders can be either of those types, in between, or so altogether. To be success, not only focus on the external insights of consumer's, instead internal insights are very important while that it affects the external outcome directly.

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The Game-Changing Value of Integrated Marketing Campaign ...

The Game-Changing Value of Integrated Marketing Campaign ... | IMC social media and social influence | Scoop.it
An integrated marketing campaign is strategy where marketers use multiple media forms and channels to promote the same thing. The clear main benefit is an increase in engagement. In his book, Stand Out Social Marketing, ...
Lisa Pan's insight:

Using multiple media channels to reach consumers to promote the same thing can adviod the missing audiences by using once channl. Integrated marketing campaign can improve in sales and increase revenues, because multiple channels are able to reach all the audiences in the market whether those are their target or not.

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Lady Lee Cope's curator insight, October 1, 2014 7:31 PM

Businesses want to reach their target audience with the help of different media at the same time while maintaining the same impact for every one. With the help of different media platforms, businesses are able to reach their target consumers without missing some audiences as opposed to using only one type of media platform (eg. they can reach their older consumers through newspapers or magazine and their younger consumers online through twitter/facebook) 

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Integrated marketing: the nonlinear connected buyer journey

Integrated marketing: the nonlinear connected buyer journey | IMC social media and social influence | Scoop.it
An educated 'prosumer', a shift from selling to buying, media and device proliferation, increasingly channel-agnostic customer behavior, more opportunities to gather information and consider options throughout the buyer's journey, etc.
Lisa Pan's insight:

As the digital have moved to consumer's touchpoint, companies should use this superiority to continue hitting on the rock so that it catch attention in fullfill. Consumer insights are not easy to know, it often need many communications and through many channels to get the right answers. On the other hand, marketing it need times to think about an end to end customer experience in function of different touches that happen anywhere along a nonlinear journey gets adopted, therefore, companies need to remain on thinking and working on it.

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adem salman's curator insight, October 2, 2014 10:18 PM

This article gives in-depth relation between IMC and the nonlinear connected buyer journey. Consumer insights are quite difficult to know and most times does need get through many different communications and channels to get the right answers! The marketing side of things needs time to think about the end to end customer experiences. Great read !

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How Public Relations Can Help Your Small Busine...

How Public Relations Can Help Your Small Busine... | IMC social media and social influence | Scoop.it
When small business owners create a business plan they often include advertising but neglect to include public relations, one of the most cost-effective methods for small businesses to raise awareness.
Lisa Pan's insight:

Company's grow strategy for small businesses, public relations (PR) vs. advertising, PR always have the benefit and likely choose while is cost less that small businesses or businesses who are tighted with budgets.

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Have you ever wondered what Dark Souls would look like as a 2D platformer? - Play.tm

Have you ever wondered what Dark Souls would look like as a 2D platformer? - Play.tm | IMC social media and social influence | Scoop.it
Have you ever wondered what Dark Souls would look like as a 2D platformer?
Lisa Pan's insight:

Companies need to find out what their consumer insights, so that they can reach them in fullfill. Social media and is a good tool when targeting teenages (gameplayers), to improve in visual and sound in each game is necessary to stay in competitive in the market. 

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Social Media Predictions for 2014 - Sprinklr

Social Media Predictions for 2014 - Sprinklr | IMC social media and social influence | Scoop.it
Even though spending on social media marketing is at an all-time high and continues to grow, there's a good reason that the overall portion of the marketing budget dedicated to social channels remains comparatively small.
Lisa Pan's insight:

Social media is a world-wide used marketing tool since the past decade, but it remains comparative small because marketers believes that is less predictable, harder to tie to specific business goals and social media doesn't always produce the best results. But according to a segment target group, social media is a good way to communicate with consumers and deliver messages.

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7 Ways to Create a Successful Integrated Marketing Campaign ...

7 Ways to Create a Successful Integrated Marketing Campaign ... | IMC social media and social influence | Scoop.it
In addition to traditional methods, such as print advertising and direct marketing, you have email marketing, Web-based advertising and multiple social media sites, such… ...
Lisa Pan's insight:

The 7 ways that may lead into success in marketing have three steps.

step 1: clear understanding who are the target audience

step 2: chose the suitable channels

step 3: consider the best solution and adopt it and implement

Moreover, traditional advertising need to diversify to infuse to the fast changing market.

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Kishan Patel's curator insight, October 2, 2014 10:07 PM

Interesting tips on how to create a successful imc campaign.