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BRAND EQUITY @ NIKE: BUILDING NEW CONSUMER EXPERIENCES

NIKE: BUILDING NEW CONSUMER EXPERIENCES.
Leanne Corliss's insight:

Really like the ways Nike have shown how they build brand equity in this video.

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Resident Evil 5 Viral Campaign #5 (FINAL) "Back"

http://www.residentevil.com/5/kijuju/?fbid=9LCbAjkMjbw# Password for episode 5: tricell Chris' hauntings of Kijuju continue to spread. Who can help him overc...
Leanne Corliss's insight:

Definitely a good way to get consumers interested and interacting with the brand/product.

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Soccer's Viral Anti-Racism Campaign Is Good, But It's Not Enough ...

Soccer's Viral Anti-Racism Campaign Is Good, But It's Not Enough ... | IMC | Scoop.it
On April 27, Spanish soccer team Villarreal CF was playing in their home stadium, El Madrigal, against FC Barcelona when one of their supporters threw a banana.
Leanne Corliss's insight:

Good example of how social media platforms such as Instagram aide with expressing things worldwide fast

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4 Secrets for Marketing on Pinterest

4 Secrets for Marketing on Pinterest | IMC | Scoop.it
Can't spend as much as you'd like to on marketing? Here's how one clothing company uses Pinterest to close the gap.
Leanne Corliss's insight:

Pinterest is a great social media platform for direct marketing! Also very aesthetically pleasing

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