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Ariana Grande Inks First Endorsement, An Equity Partnership With Bottled Water Brand Wat-AAH!

Ariana Grande Inks First Endorsement, An Equity Partnership With Bottled Water Brand Wat-AAH! | Branding | Scoop.it
Though Wat-AAH! had previously collaborated with Beyonce on the First Lady’s Let’s Move campaign, and most recently with teenage R&B trio OMG Girlz, the company needed to make a splash with a long-term partner.
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This article is about how Ariana Grande has her first endorsement, an equity partnership with bottled water 

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Volvo looks to communicate new brand positioning in latest TV ad

Volvo looks to communicate new brand positioning in latest TV ad | Branding | Scoop.it
Volvo Cars has revamped its brand positioning in a bid to move into a more premium space and launched a TV campaign for its current XC60...
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This article looks at how Volvo communicate their brand positioning in their latest TV ad, in a bid to move into a more premium space 

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Southwest and Expedia Top Poll of Travel Companies With the Highest Brand Equity

Southwest and Expedia Top Poll of Travel Companies With the Highest Brand Equity | Branding | Scoop.it
The same brands continue to rank at the top for familiarity, quality and purchase consideration.

Via Alexandre Guapyassu
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This article looks at travel companies who have the highest brand equity in each sector  

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Rebranding aims to position Hawaii's Outrigger as premier beachfront resort - Pacific Business News (Honolulu)

Rebranding aims to position Hawaii's Outrigger as premier beachfront resort - Pacific Business News (Honolulu) | Branding | Scoop.it
Rebranding aims to position Hawaii's Outrigger as premier beachfront resort Pacific Business News (Honolulu) “Our branding strategy is really focused on positioning Outrigger resorts specifically as the premier beachfront resort brand in the...
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This article is about how the Hawaii Outrigger resort aims to rebrand and position as a premier beachfront resort  

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