Direct Marketing & Sales Promotion
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Should You Discount Prices To Get Customers? - Business 2 Community

Should You Discount Prices To Get Customers? - Business 2 Community | Direct Marketing & Sales Promotion | Scoop.it

Strategic marketing: When should you offer a product or service discount?Some of you will say never to discount price. Getting your pricing right is an important element of marketing. And to get the extra sales boost you may want to consider price promotions. One of these is offer a price discount that can be an effective tactic to get more customers. This article is not about reducing your price to get a one off sales and hope extra business will someday follow. It is about using discounting in a smart and simple way to get your business new customers and increased sales in short term....


Via Jeff Domansky
dane norton's insight:

Price cutting gives a false sense of confidence because it consistently shows a spike in sales whenever it occurs. Getting your price right is an important element and to boost sales considering price promotions is an option. This article discusses how to discount in a smart manner to get your business new customers and increased sales in the short term. In the article it explains four different scenarios when to use price promotion. These include when you are launching in a competitive market, if there are going to be on going repeat sales, as a lead in price and if your product if bought on a regular basis. The key factor to think about when using a price reduction strategy is to focus on the short term reward and not one that you have to rely on to attract customers to your business.

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Jeff Domansky's curator insight, July 31, 2013 3:01 PM

Really thoughtful discussion about how and when to discount or not as a marketing strategy.

Tiffany's curator insight, October 1, 2014 4:56 AM

Sales promotion as an Integrated Marketing Communication tool to help reducing competitors. Sales promotions ate therefore needed to correct a bad situation or avoid a donwturn. Not only discount origional prices, there are two kinds of sales promotion. Trade promotion and consumer promotion. only cutting the prices down is a false sense of confidence. we should care about long term health of the brand not be tempted by short term gains in sales generated by price discounts.

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4 Brands Already Using Instagram Direct For Marketing

4 Brands Already Using Instagram Direct For Marketing | Direct Marketing & Sales Promotion | Scoop.it

Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.

Just a few hours into Instagram’s new version which includes private messages, 4 brands have already managed to catch our attention with it.


Via Kamal Bennani
dane norton's insight:

Direct Marketing is used to design and deliver a profitable offer to the right person at the right time, in order to secure that persons immediate behavioural response. In this article 4 brands have taken a social media app called Instagram to directly seize an opportunity to create a special connection with their customers. The app is called Instagram direct and brands such as Gap and Kardashian have managed to implement it successfully. Usually direct Marketing includes a direct call to action, frequently offering a form of promotion. The Kardashians have done this by sending 15 followers a sample of their new clothing collection, this gets followers excited and ultimately gets more people engaged with the brand. @ashali89

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Sini Tagiloa's curator insight, October 2, 2014 12:02 AM

Effective if implemented correctly..

heeyeon yoon's curator insight, October 2, 2014 1:08 AM

Instagram is an online photos and video sharing and social networking service that enable users to take pictures and videos and share them on a variety of social networking platforms such as Facebook, Twitter, Tumblr, and Flickr. It was made by Kevin Systrom and Mike Krieger on 2010. From this article, 4 brands are already using Instagram for direct marketing which are, Hyatt, Gap, Kardashian Kollection, and Michael Kors. This is good direct marketing to attract people. Instagram can hash tag any words and can be share with people who had hash tagged same words. It is easy to communicate with consumers and can advertise and promote in low costs. 

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Direct Mail Marketing, Direct Profit? [Infographic]

Direct Mail Marketing, Direct Profit? [Infographic] | Direct Marketing & Sales Promotion | Scoop.it

Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?


Via Kamal Bennani
dane norton's insight:

One important tool that companies use when participating in direct marketing is direct mail. Direct mail is an old school approach that has been around for centuries to engage with customers, despite rumours of it dying its actually on the rise. The reason why direct mail has not died and has remained in favour within companies is the power it wields. In this article it states that on average 6.5 out 10 people either purchase or engage with the business that have received their mail. This article reinforces the fact that direct old school mail should not be completely over looked at over technological advances like smartphone apps and direct mail marketing equals direct profit.

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Max Downing-Webb's comment, September 26, 2013 4:27 AM
Hi Nona, I am on the fence with this one. I prefer to read and recieve advertisements via email. I find "junk mail" to be quite tedious and I am very shocked to find that more people preferred to recieve these things via mail. The world is moving forward and while I understand where you are coming from and I respect it, I personally do not like direct mail marketing. However, this is a great article and insight! Well done
Matthias Röse's comment, September 26, 2013 8:35 PM
A lot of very interesting data is displayed in this graphic and it was fun studying it. Beforehand, when reading the article, I was very surprised by the fact that direct mail is on the rise again. I thought that with Emails being cheaper, faster and the easiness of tracking its effects but I learned otherwise. Yesterday I read an article giving best practice examples of direct mailing which is very interesting and I recommend to everyone thinking about a direct mailing campaign because the examples are quite inspiring (http://designshack.net/articles/business-articles/12-brilliant-direct-marketing-pieces-you-have-to-see/). I look forward to 2014 and I’ll definitely check whether the predictions about rising spending on direct mailing come true. I think that it is very important to know whether your business is in a branch where consumer prefer direct mail due to its seriousness.
Priscilla Hema's comment, September 27, 2013 12:07 AM
Jasmine, Though Physical mail such as ones received through a mailbox may urge consumers to open and have a look. most are discarded without a thought. this is a huge waste if not discarded correctly.
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6 Strategies for Reaching Customers at the ‘Zero Moment of Purchase’ | Street Fight

6 Strategies for Reaching Customers at the ‘Zero Moment of Purchase’ | Street Fight | Direct Marketing & Sales Promotion | Scoop.it

Targeting consumers at the “zero moment of purchase” — that is, while they’re shopping inside a store where a brand’s product are sold — is aproven way to increase conversion rates on mobile coupons and other discounted offers. Unfortunately, getting this type of high-impact marketing program off the ground can involve much more than a typical offline campaign. Brand marketers have to understand the limitations of indoor location technology, as well as the desires of their target audiences, if they want their targeted promotions to drive in-store sales.

 

To find out more about what marketers should know, we consulted with experts in the field of purchase-based ad targeting. Here is the best advice.

dane norton's insight:

Sales promotion is a temporary incentive used to encourage consumers to buy a product or service right then and there. In terms of action a sales promotion is like direct marketing, it aims to generate an immediate response. In this article it talks about several strategies that can be implemented in order to reach customers at the zero moment of purchase. QR codes and check ins are now being replaced by indoor positioning apps that identify a customers exact spot in a store and they can automatically deliver relevant offers to the customers smartphone to help them push through the purchase decision channel. Since smartphones are increasing in numbers using mobile coupons and applications to offer discounted offers is a proven way to increase conversation rates within customers.

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