Building a Brand On Customer Service | Inside Intercom | W2 Brands and brand management |

Zappos is on a pedestal for a very good reason. There are very few companies who have built a brand upon amazing customer experience, and fewer still who have become as successful as Zappos.


Whilst they may be great to point to as a shining star, it’s easy to dismiss them as being too hard to reproduce when your product is software.


However,some software companies have followed the Zappos ethos, and achieved similar results. WooThemes are one example.


What follows is a guest post by Adii Pienaar, the author of Brandiing, co-founder of WooThemes, and now founder of PublicBeta, a learning platform for entrepreneurs by other (very) successful entrepreneurs.