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The DOs and DON'Ts of strong brand positioning  - BrandRants - Brand Strategy

The DOs and DON'Ts of strong brand positioning  - BrandRants - Brand Strategy | imc | Scoop.it
Five of the most common brand positioning mistakes and how to avoid them

Few things will help y...
Alysia Cole's insight:

This article emphasizes the dos and don’ts of strong brand positioning. As mentioned in this article “your brand’s position is an early gatekeeper in the prospect’s journey to purchase and onto brand advocacy.”

 

This article provides five tips to help avoid common pitfalls and makes a business or organization think about the following; 1. How true is the claim made in the position? 2. How clearly does it differentiate the brand from other players in the category? 3. How important is the difference to the target market given their priorities? 4. How believable is the difference to the target market given their existing beliefs and perceptions? 5. How defendable is the position likely to be over time?  

 

Ultimately it is the target market that determines the brand’s position. Therefore as marketers, we can and should try to influence how they position our brands.

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12 Incredible Social Media Marketing Statistics [INFOGRAPHIC] - AllTwitter

12 Incredible Social Media Marketing Statistics [INFOGRAPHIC] - AllTwitter | imc | Scoop.it
12 Incredible Social Media Marketing Statistics [INFOGRAPHIC] (Discover 12 Great #Infographic and Incredible Social Media Marketing Statistics http://t.co/OpLuNACMU9 via @alltwtr @ConstantContact)...
Alysia Cole's insight:

This is a great infographic that presents 12 incredible statistics that reveal why social media has become the root of modern marketing. This infographic reveals that 87 percent of businesses say that social media has helped their business, and that 74 percent of marketers saw an increase in website traffic after investing just 6 hours per week in social networking. The use of social media networks is extremely useful in an IMC program as social media can help build brand awareness through consumer engagement.

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Everything I Needed To Know About Social Media I Learned From Star Trek - Jeffbullas's Blog

Everything I Needed To Know About Social Media I Learned From Star Trek - Jeffbullas's Blog | imc | Scoop.it
Ever noticed how many business owners look at social media as if it were from space?
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Using Social Media For Lead Generation | Social Media Today

Using Social Media For Lead Generation | Social Media Today | imc | Scoop.it
According to this infographic, the current crop of top social networks – from Facebook to Twitter, LinkedIn, Google+ and Pinterest – can help a business gather leads and attract more customers when utilized right.

Via Annette Slunjski, StephIsemonger
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StephIsemonger's curator insight, March 13, 2014 6:57 PM

An interesting article and infographic that shows how effective social media can be as a marketing tool for businesses. Marketers are now realising more than ever how important social media is as a promotional tool and lead generation. Websites such as Facebook, Twitter and LinkedIn are shown as being very useful in generating new customers and sales, attracting more traffic to a company's website, creating marketing leads and helping to close deals. This shows how important is is for a company to have some sort of presence in the social media world.

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The Importance of a Consistent Message

The Importance of a Consistent Message | imc | Scoop.it

Via Charlotte Rainsford
Alysia Cole's insight:

This is an interesting article that explains how and why your company should have integrated marketing communications.  According to the Consumer Insights Survey almost half of the consumers who were surveyed are not getting the integrated communications that they want. That is a lot!!

 

It is important for an IMC program to be consistent through all communications including advertising, public relations, websites, social media, staff and more. This article also suggests that to develop an integrated marketing communications plan it is crucial to complete the following; Research, plan, implement and evaluate.

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Charlotte Rainsford's curator insight, March 12, 2014 7:24 PM

This article gives a great insight as to why creating a consistent message is important and how IMC plays a part in that. 

The author of this article asks an important question "Think about all of your communications, including advertising, collateral, public relations, websites, social media, staff and more. If a consumer saw your ad, visited your website or opened your direct mail, would they know it was your company?" 

With such high levels of competiton in almost every field in the industry, its important you create a consistent image in the mind of the consumer so they know who your are as a company. Conflicting messages only confuse consumers, if there confused it makes the process a lot harder for them and they will just move on.. as they know there are many more companies offering the same thing out there that you do. 

Samirah Bhamji's curator insight, March 19, 2014 9:53 PM

Having a strong message is vital to engage your consumers and build awareness. This article gives an insight as to why creating a consistent message is important also how IMC plays a part in that. 
Competition among brands is stiff, and both existing and potential customers are inundated with more decision-making than ever. In creating a strong message there are many ways to achieve so. The consistency of communication with your consumers is key. Including advertising, collateral, public relations, websites, social media, staff and more. If a consumer saw your ad, visited your website or opened your direct mail, you would want to create a strong message or identity for the viewers to know it was your company. This article tells us to develop an integrated marketing communications plan, and then sticking to it,so you can compete with your competition.

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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | imc | Scoop.it

Via Dugguri, Cyndee Mudliar, Liam Palmer, Holly Knowles
Alysia Cole's insight:

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

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Holly Knowles's curator insight, May 16, 2014 1:35 AM

with the revolution of social media and the use of hashtags, brands are now being seen jumping on the band wagon and using hashtags to their advantage to build the brand. This can be extremely useful in an IMC program if social media networks are used as it can build the brand around specific topics or see what people are saying.

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

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Social Media Marketing: Are You Doing It Wrong?

Social Media Marketing: Are You Doing It Wrong? | imc | Scoop.it
Let’s be honest: It’s pretty much expected, by this point in time, that your business have a presence on social media. If you don’t at least have a company Facebook page, and perhaps also outpo… (Not enough results out of your social media marketing?
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