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Engaging patients with health IT to improve healthcare system

Engaging patients with health IT to improve healthcare system | I | Scoop.it

This article is about patient and physician engagement, with regards to electronic access to health records in order to improve patient care. Read further..

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11 Great Ways to 'Get Personal' in Your Email Marketing

11 Great Ways to 'Get Personal' in Your Email Marketing | I | Scoop.it

Learn how to create personalized email marketing campaigns that improve your open and click-through rates. Read further..

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Social media part of healthcare information collection

Social media part of healthcare information collection | I | Scoop.it

Consumers are using social media to collect information on health but it varies widely by condition. Read further..

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Top 10 healthcare leadership strategies

Top 10 healthcare leadership strategies | I | Scoop.it

Mediocre outcomes are no longer tolerable. That's the message that 11 executive leaders from hospitals and health systems, including Cleveland Clinic and Geisinger Health System, had for their peers. Read more...

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Appature appoints new vice president Bob Harrell

Appature appoints new vice president Bob Harrell | I | Scoop.it

Cloud-based software company Appature has appointed Bob Harrell as the company's new vice president of marketing, healthcare...

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Medical Innovation Needs Silicon Valley Speed, Stat

Medical Innovation Needs Silicon Valley Speed, Stat | I | Scoop.it

The U.S. medical discovery-to-patient process moves at a glacial pace and is in desperate need of an overhaul; lessons learned in Silicon Valley can be applied to eliminate bottlenecks. Read further..

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Why 'Big Data' Is a Big Deal

Why 'Big Data' Is a Big Deal | I | Scoop.it

In a world generating and storing tons of data every day, business owners need to learn how to harness it to get an edge. Read further..

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Appature Appoints Pharmaceutical Marketing Veteran Bob Harrell as VP of Marketing, Healthcare

Appature Appoints Pharmaceutical Marketing Veteran Bob Harrell as VP of Marketing, Healthcare | I | Scoop.it

"Bob has always had a keen sense of where the industry is heading and how technology can be applied to the commercial aspects of our business,” read more..

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One doctor explains why the Internet hasn’t really changed medicine

One doctor explains why the Internet hasn’t really changed medicine | I | Scoop.it

Every single person in the world has a health story. As a doctor, my job is to help people edit the story that your health is telling and to treat your story as unique to make you healthier. Read further..

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In what other ways can pharma and health marketers improve their digital strategies?

In what other ways can pharma and health marketers improve their digital strategies? | I | Scoop.it

This article is about the different ways of producing digital health content so as to reach a wide audience, looking from a people-first perspective. Read further..

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Have you started planning your mobile pharma project?

Have you started planning your mobile pharma project? | I | Scoop.it

This article is about planning a successful mobile pharma project, looking specifically at creating apps and optimizing websites for mobiles. Read further..

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Eprescriptions boost adherence data

Eprescriptions boost adherence data | I | Scoop.it

A new study by Surescripts, the nations largest eprescription network, suggests that saving patients the trouble of toting a prescription to a store increases the likelihood that they will get it filled and take their meds. Read further..

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ePharma Marketing Top 10 Challenges

ePharma Marketing Top 10 Challenges | I | Scoop.it

Infographic

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What potential do you see for gamification in healthcare?

What potential do you see for gamification in healthcare? | I | Scoop.it

This is a discussion interview with Alex Butler and John Pugh on gamification in the pharmaceutical industry. Read further..

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A patient and HCP wish list for online healthcare

A patient and HCP wish list for online healthcare | I | Scoop.it

There is a lot of opportunity to reduce costs and make medial care more responsive to patients needs while cutting practice costs but can we get there. Read further..

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6 Valuable Outcomes Cloud Technologies Offer Hospitals

6 Valuable Outcomes Cloud Technologies Offer Hospitals | I | Scoop.it

Cloud technology or cloud computing — colloquially known as the cloud — has received a lot of attention in the healthcare industry lately. Read further..

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Big Data And Health Care Get Engaged

Big Data And Health Care Get Engaged | I | Scoop.it

The Commonwealth of Massachusetts and MIT announced recently a joint initiative to tackle the enormous opportunities presented by Big Data. Read further..

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How can mobile developments improve health in emerging markets?

How can mobile developments improve health in emerging markets? | I | Scoop.it

This article is about mobile growth & how developments, such as apps, affect emerging markets. Read more...

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How long until GP practices start routinely using mobile apps?

How long until GP practices start routinely using mobile apps? | I | Scoop.it

This is an article about the potential future uses of mobile health and how it could be facilitated. Read more..

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UK patients using US Internet sites for healthcare information

UK patients using US Internet sites for healthcare information | I | Scoop.it

UK patients often come to US websites to access health information on specific products..

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What do you think is the future of mHealth?

What do you think is the future of mHealth? | I | Scoop.it

This article is about the future of mobile health, speculating what the pharma and healthcare industries will be like regarding the new technology in 2112. Read further..

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What are your top tips for positioning medical device brands?

What are your top tips for positioning medical device brands? | I | Scoop.it

This is an article that offers advice on positioning medical device brands. Read further..

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The end of DTC marketing

The end of DTC marketing | I | Scoop.it

Unless DTC marketers change the way they market their products to consumers DTC marketing is going to die a slow death and rightfully so. Read further..

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