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The 10-Minute Marketing MBA

The 10-Minute Marketing MBA | A&E | Scoop.it
Have ten minutes? Want to learn business school basics? Keep reading -- this post is for you.
A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees.
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Five ways technology can help agencies prove their worth - CampaignLive

Five ways technology can help agencies prove their worth - CampaignLive | A&E | Scoop.it
Five ways technology can help agencies prove their worth
CampaignLive
New user-friendly neuromarketing technologies allow canny advertisers to prove effectiveness through the audience's emotional response – before campaigns are even launched.
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Have changes in modern marketing led to a soft skills revolution?

Have changes in modern marketing led to a soft skills revolution? | A&E | Scoop.it
Are the demands of modern marketing creating a re-prioritisation in skills requirements? (How important are softer skills for effective modern marketers?
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How to create the right ads for each part of the funnel - iMedia Connection

How to create the right ads for each part of the funnel - iMedia Connection | A&E | Scoop.it
How to create the right ads for each part of the funnel
iMedia Connection
Many best practices for creating effective online display ads are clear: You need an attention grabbing visual and a strong headline.
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When Old Marketing Terms Hurt New Marketing Strategies - MediaPost Communications

When Old Marketing Terms Hurt New Marketing Strategies MediaPost Communications All dollars spent before anything reaches consumers -- like TV commercial production cost, content creation development cost, but also agency fees, strategy development...
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8 Tips to Improve Your Email Marketing Deliverability - Business 2 Community

8 Tips to Improve Your Email Marketing Deliverability - Business 2 Community | A&E | Scoop.it
8 Tips to Improve Your Email Marketing Deliverability
Business 2 Community
Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers.
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Your Customers Are Willing to Make You Rich--if You Let Them

Your Customers Are Willing to Make You Rich--if You Let Them | A&E | Scoop.it
Data is better than anyone's intuition. (Even yours.)
To help explain why customers are more than willing to make you rich, if you let them, let me tell you a quick true story that makes me look like a total idiot.
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Looking For Effective Ad Creative? Try an Instagram Photo | Digital - Advertising Age

Instagram photos make more effective advertising than studio shots and stock photos http://t.co/Bk93uoHibn
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Getting a return from social media - Bizcommunity.com

Getting a return from social media - Bizcommunity.com | A&E | Scoop.it
Getting a return from social media
Bizcommunity.com
Measuring the actual costs involved against the effectiveness of social media B2C and B2B campaigns is becoming increasingly complicated.
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Why consumer intent is a vital part of your metrics - iMedia Connection

Why consumer intent is a vital part of your metrics - iMedia Connection | A&E | Scoop.it
Why consumer intent is a vital part of your metrics iMedia Connection Media companies can validate ad effectiveness or content influence within a particular consumer segment, strengthening business performance through growing ad revenues and...
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What Makes A Website Effective For Business?

What Makes A Website Effective For Business? | A&E | Scoop.it
Why do you have a website? In this modern era, there’s really no excuse for not having a website if you want to build a successful business. And you can’t have just any old website—companies th… (What Makes A Website Effective For Business?
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Measuring Online Marketing Effectiveness: See If Your Efforts Convert | Contentoholic

Measuring Online Marketing Effectiveness: See If Your Efforts Convert | Contentoholic | A&E | Scoop.it
Content marketing is directly proportional to brand awareness, planned leadership and metrics engagement that stand to be the three most important objectives (Measuring Online Marketing Effectiveness: See If Your Efforts Convert -
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Three Key Technologies For The Integration Of Marketing And Advertising - Business 2 Community

Three Key Technologies For The Integration Of Marketing And Advertising - Business 2 Community | A&E | Scoop.it
Three Key Technologies For The Integration Of Marketing And Advertising Business 2 Community These days, marketing and advertising efforts must be integrated so you can maximize the effectiveness and impact of each one and respond quickly to...
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The Brand Manager's Series: How to Choose Agencies - The Drum

The Brand Manager's Series: How to Choose Agencies - The Drum | A&E | Scoop.it
The Drum The Brand Manager's Series: How to Choose Agencies The Drum One of the few certainties in marketing is that at some point in your career as a brand marketer you will need the ideas and creativity of agencies to enhance your brand, acquire...
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22 Influencer Marketing Ideas From Influential Marketers [Infographic]

22 Influencer Marketing Ideas From Influential Marketers [Infographic] | A&E | Scoop.it
In the beginning, the concept of influencer marketing was really simple: Make friends with the most respected people in your community and they, in turn, would talk about you in a positive way and (ideally) recommend you to potential customers...
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Is Your Advertising Glass Half Full – Ad Effectiveness Saying Gets An Update - Market Research Bulletin

Is Your Advertising Glass Half Full – Ad Effectiveness Saying Gets An Update - Market Research Bulletin | A&E | Scoop.it
Is Your Advertising Glass Half Full – Ad Effectiveness Saying Gets An Update (Is Your Advertising Glass Half Full – Ad Effectiveness Saying Gets An Update http://t.co/rK83o3JpNF #mrx #survey...
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TV advertising more effective now than in 2011 | News | Marketing Week

TV advertising more effective now than in 2011 | News | Marketing Week | A&E | Scoop.it
Every £1 invested in TV between 2011-14 generated £1.79 in profit, according to Thinkbox/Ebiquity study.
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New Ways to Use Social Media to Market | Social Media Today

New Ways to Use Social Media to Market | Social Media Today | A&E | Scoop.it
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content.
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Before & After: Turning Mediocre Design Into Effective Visual Communication

Before & After: Turning Mediocre Design Into Effective Visual Communication | A&E | Scoop.it
Visual content is an essential part of the marketing mix -- for good reason. The human brain is pre-wired to process visuals quicker and more efficiently than text alone, which makes visual content an incredibly powerful tool for marketers.
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Comcast Spotlight | Email Marketing 101: Design tips for maximum effectiveness and delivery

Comcast Spotlight | Email Marketing 101: Design tips for maximum effectiveness and delivery | A&E | Scoop.it
Email design best practices and tips for maximum effectiveness and deliverability.
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7 Critical Elements Of A Great Inbound Marketing Campaign - Business 2 Community

7 Critical Elements Of A Great Inbound Marketing Campaign - Business 2 Community | A&E | Scoop.it
7 Critical Elements Of A Great Inbound Marketing Campaign Business 2 Community Unlike traditional forms of marketing, inbound marketing seeks to provide potential customers with relevant and interesting content that makes customers actively seek...
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5 Elements of an Effective Call to Action

5 Elements of an Effective Call to Action | A&E | Scoop.it
A call to action – every email’s gotta have one. After reading your email, your recipients should have a clear idea of what to do next. Without a call to action, you leave ‘em hanging.
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Samsung Made The Most Effective Smartphone Ad Of The Past 4 Years - Businessinsider India

Samsung Made The Most Effective Smartphone Ad Of The Past 4 Years - Businessinsider India | A&E | Scoop.it
Samsung Made The Most Effective Smartphone Ad Of The Past 4 Years
Businessinsider India
The Samsung ad scored highest in the product information category, where was rated it 21% more effective than the average smartphone ad.
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Online Video Advertising Not As Effective As People Think? - Benzinga

Online Video Advertising Not As Effective As People Think? - Benzinga | A&E | Scoop.it
Online Video Advertising Not As Effective As People Think?
Benzinga
Online advertising was said to solve all of the problems that came with traditional advertising, but new data shows that things might be going back to the way they've always been.
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Programmatic Can Finally Prove the ROI of Social Media Investment - ClickZ

Programmatic Can Finally Prove the ROI of Social Media Investment - ClickZ | A&E | Scoop.it
Programmatic Can Finally Prove the ROI of Social Media Investment
ClickZ
Because when RTB arrived on social, it also brought with it the latest metrics for measuring display campaigns, metrics that actually speak to the effectiveness of social ads.
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