Humanizing Business
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PepsiCo Makes Employees Social Ambassadors

PepsiCo is turning a bit of its intranet inside-out--making selected internal newsletter articles available to post
externally.
Nathalie Soeteman's insight:

65% said that friends and family ask them questions about PepsiCo or its products, and more than half said they would like PepsiCo to provide them with information to share across social media channels.

 

"We wanted people to be able to talk about PepsiCo as ambassadors, but we also wanted to do it safely."

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Giving ‘Internal Champions’ the Mic: Employees Share How Working at Impact-First Businesses Changed…

Giving ‘Internal Champions’ the Mic: Employees Share How Working at Impact-First Businesses Changed… | Humanizing Business | Scoop.it
We often hear from business leaders about the way their businesses work, but we don’t nearly as often get to see how the business is impacting the “internal champions,” the people who do the daily…
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SME-TV: Behind The Scenes With Best Buy Blue Shirt Nation - YouTube

Nathalie Soeteman's insight:
If people start putting up pictures of their cat on your Enterprise Social Network, it's a good sign.
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Journalists say press-shy CEOs make brands less authentic

Journalists say press-shy CEOs make brands less authentic | Humanizing Business | Scoop.it
If you want an authentic brand, make your CEO accessible to the media—a whopping three quarters of journalists surveyed say so.
Nathalie Soeteman's insight:
1. If you want an authentic brand, make your CEO accessible to the media. 
2. Turn your leaders and experts into influencers.
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Nathalie Soeteman's curator insight, October 22, 2017 3:54 AM
Turn your leaders and experts into influencers.
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How to identify the most effective influencers in social networks

How to identify the most effective influencers in social networks | Humanizing Business | Scoop.it
Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.
Nathalie Soeteman's insight:
Up to 90% more people could be reached by selecting the right influencers. #socialmedia #pr #influencer
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Digitalization isn't the problem. Ignoring the human side of it is.

Digitalization isn't the problem. Ignoring the human side of it is. | Humanizing Business | Scoop.it
They had had it all figured out; simple tasks would be automated, information would be digitalized, processes would be optimized and the human touc
Nathalie Soeteman's insight:
Digital is 10% tech and 90% human. Organizations talk about digital as if it is 90% tech and 10% human. (Lucia Adams) It is time for a change.
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Digital-Era Change Runs on People Power

Digital-Era Change Runs on People Power | Humanizing Business | Scoop.it
Putting people in the driver’s seat creates innovative thinking and faster response times that energize change efforts.
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Brand Advocates VS. Influencers - Who Wins In the Long Run?

Brand Advocates VS. Influencers - Who Wins In the Long Run? | Humanizing Business | Scoop.it
Brand Advocates vs. Brand Influencers - it’s not a competition. Advocacy is a long game that generates awareness, leads, and sales at a fraction of the cost!
Nathalie Soeteman's insight:
If you’re looking to play the long game, it’s brand advocates you should invest in, not influencers.
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Trust Tops the New Rules of Customer Engagement

Imagine a world where you never have to sell anything...
 

Everyday the ideal number of clients with perfectly aligned needs to what yo
Nathalie Soeteman's insight:
98% of business owners say that word of mouth is their lead driver of new business. Only 3% have a strategy for this.
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Brands, Agencies and Publishers Make the Case for Optimism in the Creative Industry

Consumers want brands to take a stand, while fear and cynicism are negative motivators that are better ignored.
Nathalie Soeteman's insight:
People will buy from you if they share your values and like the product.
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2017 Edelman Earned Brand

The 2017 Edelman Earned Brand, a study conducted among 14,000 consumers in 14 countries, explores the rise of belief-driven buyers, who will buy a brand, switc…
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Great Brands Begin On The Inside

Great Brands Begin On The Inside | Humanizing Business | Scoop.it
Changing a look and feel of a brand is one thing. Fundamentally changing an organization though brand is something else altogether. It requires a deep commitment and a disciplined process, and the ability to listen – to stakeholders, to customers, to competitors, to history. The result of these efforts becomes wildly worth the effort whe
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The holy grail of engagement starts with your employees

The holy grail of engagement starts with your employees | Humanizing Business | Scoop.it
If your employees aren't engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization.
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7 Ways To Turn Your Employees Into Brand Ambassadors

7 Ways To Turn Your Employees Into Brand Ambassadors | Humanizing Business | Scoop.it
Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s brand. But there’s no better PR than an army of loyal employees living and breathing your brand. You know the type – folks with enthusiasm bursting from their veins–talking up your products and services with their friends at every bar
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15 Ways To Make Employees And Consumers Advocate For Your Brand

15 Ways To Make Employees And Consumers Advocate For Your Brand | Humanizing Business | Scoop.it
Nowadays, your brand needs to exceed expectations to truly be an outlier.
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Advertisers start placing paid media behind influencer content for lower CPMs - Digiday

Advertisers start placing paid media behind influencer content for lower CPMs - Digiday | Humanizing Business | Scoop.it
dvertisers are taking influencer marketing one step further by placing paid media to amplify influencer content beyond the individual’s social accounts
Nathalie Soeteman's insight:
Advertisers are taking influencer marketing one step further by placing paid media to amplify influencer content beyond the individual’s social accounts.
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CEOs are increasing their social visibility—despite Trump’s role modelling

CEOs are increasing their social visibility—despite Trump’s role modelling | Humanizing Business | Scoop.it
Consumers have been clamoring for more social visibility from the C-suite, and CEOs are increasingly putting themselves out there.
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How Brands Evaluate Influencers

How Brands Evaluate Influencers | Humanizing Business | Scoop.it
How Brands Evaluate Influencers - 10/10/2017
Nathalie Soeteman's insight:
I’s more important to look at the content an influencer produces and whether that is in line with your brand’s messaging, rather than how many likes and followers they have.
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The risks and rewards of placing social purpose at a brand’s core

A new breed of brands is entering the market with one thing in common - a very clear social purpose at their core from the outset.
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Why You Need To Get Your Marketing And HR In Sync If You Want To Drive Long-Term Growth

Why You Need To Get Your Marketing  And HR In Sync If You Want To Drive Long-Term Growth | Humanizing Business | Scoop.it
Marketing and Human Resources need to work side by side if you want your employees to be truly connected with customers and drive growth long-term.
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Seven reasons why executives need to upgrade their digital skills...

Seven reasons why executives need to upgrade their digital skills... | Humanizing Business | Scoop.it
As the cartoon depicts and implies, machines are getting constantly more intelligent and competent, while humans find it increasingly more difficult to keep up with the context of what’s possible in this digital age and the skills to take advantage of it. We could all do with an upgrade i
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How CEOs are Using Social Media for Real Results

How CEOs are Using Social Media for Real Results | Humanizing Business | Scoop.it
The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critica
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5 Reasons Brands Need a Higher Purpose

5 Reasons Brands Need a Higher Purpose | Humanizing Business | Scoop.it
June 28, 2017


It’s not enough to have a value statement, brands must advance a cause that will resonate with employees, customers and investors

Milton Fr
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Changing Company Culture Requires a Movement, Not a Mandate

Changing Company Culture Requires a Movement, Not a Mandate | Humanizing Business | Scoop.it
ulture change can’t be achieved through top-down mandate. It lives in the collective hearts and habits of people and their shared perception of “how things are done around here.”
Nathalie Soeteman's insight:
Movements start with emotion, and typically start small
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