SEO & Digital Marketing Tips for Small Businesses
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3 Reasons to Fire Your SEO Agency | LinkedIn

3 Reasons to Fire Your SEO Agency | LinkedIn | SEO & Digital Marketing Tips for Small Businesses | Scoop.it

I hate to burst your bubble but there’s no such thing as a search engine optimization (SEO) expert. There’s no magic wand or pixie dust that’s going to make your website magically climb to the #1 ranking on Google. There’s no guarantee and there’s no setting up permanent residence on above your competitors.

Shannon K. Steffen's insight:

If you want to be able to tell the good SEO agencies from the bad and know when should you fire your SEO agency - then this is the article for you!

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Herzing is Ready to Meet Foxconn Job Needs

Herzing is Ready to Meet Foxconn Job Needs | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Herzing will be a resource to Foxconn and the community, helping to train residents for quality jobs.
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New Google ranking study shows links are incredibly important to the ranking algorithm

New Google ranking study shows links are incredibly important to the ranking algorithm | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
A new ranking study on links published today by the Stone Temple Consulting team shows that links may be even more important than other studies have shown in the past.
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A new ranking study on links published today by the Stone Temple Consulting team shows that links may be even more important than other studies have shown in the past.
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Professional SEO Audit and Website Report for Your Business

Professional SEO Audit and Website Report for Your Business | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Want to improve your website's SEO for Conversion? Let me help you with a technical Website SEO Audit and Review to increase traffic and sales!
Shannon K. Steffen's insight:
Just completed a B2B SEO Audit for a medical equipment business. How's your website's SEO?
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The Ultimate Guide to 2016 Digital Marketing Conferences

The Ultimate Guide to 2016 Digital Marketing Conferences | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
If you’re looking for an awesome digital marketing conference in 2016, then this event list is for you. From content creation to big data. You're covered!
Shannon K. Steffen's insight:

This is THE list!

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What Entrepreneurs Should Know Before Planning a SEO Budget

What Entrepreneurs Should Know Before Planning a SEO Budget | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
There is no magic wand for SEO. To be successful online, entrepreneurs need to first understand some key elements before starting a SEO campaign. Digital marketing strategies can be as complex or as simple as you want them. There are many options to increase brand awareness that many entrepreneurs feel overwhelmed. Whether your business is […]
Shannon K. Steffen's insight:

Whether your business is big or small, it is important to understand some fundamentals to a successful SEO campaign. Here are 3 things that you need to know about SEO before investing in your next digital marketing strategy...

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The Google App Gets a More Human Brain

The Google App Gets a More Human Brain | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Speak and ye shall be heard. The Google App announces that it has gotten smarter – understanding your complex questions to serve up top search results. When Google started answering questions with voice search in 2008, the results were childish. They understood the basics of words but not the intent behind the words. Per Google: […]
Shannon K. Steffen's insight:

Google Search is “growing up” a little more. The Google app is starting to truly understand the meaning of what you’re asking. It can now break down a query to understand the semantics of each piece.

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Increase Website Traffic and Conversion Rates with HTTPS

Increase Website Traffic and Conversion Rates with HTTPS | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
How to use HTTPS to increase your website's search engine ranking (SEO) and conversion to get your business to stand out and get found online.
Shannon K. Steffen's insight:

Google loves secure websites. Check out my new article on using HTTPS to increase your website sales.

I’ll show you how to use HTTPS to increase your website's search engine ranking (SEO) and conversion to get your business to stand out and get found online.

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3 Ways to Become the MacGyver of Digital Marketing

3 Ways to Become the MacGyver of Digital Marketing | SEO & Digital Marketing Tips for Small Businesses | Scoop.it

If you’re a marketer or business, you don’t have a lot of money to waste on expensive advertising like big competitors. To succeed online with a smaller budget, you have to learn market like MacGyver.

Shannon K. Steffen's insight:

I like to call this strategy “MacGyver Rules”. Find the three budget friendly tips that use what you already have to create a digital marketing strategy that converts traffic into customers.

 

If you want to see what you can learn from MacGyver to increase search engine ranking (SEO) and conversion to get your business to stand out and get found online… then this post is for you!

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Things You Don’t Know About Human SEO, But Should

We live a search-happy world. 93% of all buyers use a search engine prior to purchase. People want what they want now. Learn how humans search and 3 proven tac…
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Google Says Penguin Refresh Months Away From Happening

Google Says Penguin Refresh Months Away From Happening | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Google's Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run in real-time.

Via THE OFFICIAL ANDREASCY
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App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing

App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
In the first of her 3-part series on app indexing, contributor Emily Grossman discusses what Apple's new search API means for search engine optimization (SEO) professionals looking to surface deep app content for iOS users.
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3 Things Most Leaders DO NOT Understand About SEO

3 Things Most Leaders DO NOT Understand About SEO | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Search engine optimization (SEO) is not a set it and forget it business-marketing strategy. If you’re not wise, you can cause more damage than good. Businesses rely heavily on organic and natural search to sell their own products and services, but to also purchase those offered by other businesses. The lack of an effective SEO […]
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How to Optimize Blog Images for Better Search Engine Rankings

How to Optimize Blog Images for Better Search Engine Rankings | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
One does not simply add images to blog posts in order to increase their search engine rankings. Use these 5 blog tips for a true increase in traffic.
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6 SEO Pricing Factors Where Your Ignorance can be Deadly | SEJ

6 SEO Pricing Factors Where Your Ignorance can be Deadly | SEJ | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Understanding how digital marketing proposals work is critical to getting a strategy in budget that meets expectations.These SEO factors impact proposals.
Shannon K. Steffen's insight:
This is why they always say: "You get what you paid for." Great insight into quality verses quantity when it comes to SEO.
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Improve Your Site's Crawling and Indexability | SEJ

Improve Your Site's Crawling and Indexability | SEJ | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
With these five steps, webmasters can facilitate the crawling and indexability of their websites by making several modifications in advance.
Shannon K. Steffen's insight:
A very comprehensive guide to some core search engine fixes you should implement right away.
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Social Media Marketing World: Social Media's Mega Conference!

Social Media Marketing World: Social Media's Mega Conference! | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Join 3000 fellow marketers at industry's largest social media marketing trade show in beautiful San Diego, California for networking, discovery and fun!
Shannon K. Steffen's insight:

Will you join me in San Diego for Social Media Marketing World 2016?

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11 Tips for Attending Affiliate Summit West 2016

11 Tips for Attending Affiliate Summit West 2016 | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Feeling overwhelmed? Here are some top personal and professional Affiliate Summit tips to help you make this event a huge success for you and your business.
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The top 10 digital marketing developments of 2015

The top 10 digital marketing developments of 2015 | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
From exciting developments in machine learning to Google's increased focus on mobile SEO, companies big and small need to seize the opportunity to step up their digital profiles...
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52 Content Marketing Tips for SEO

52 Content Marketing Tips for SEO | SEO & Digital Marketing Tips for Small Businesses | Scoop.it

To provide a comprehensive list of content marketing tips for SEO, Website Magazine called upon 52 Web professionals to share their expert opinions of what it takes to get content ranked.

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The 15 best free SEO tools

The 15 best free SEO tools | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
We asked a set of SEO experts and search marketing professionals about their favorite SEO tools and came up with these 15 recommendations. And the price sure is right: They are all free.
Shannon K. Steffen's insight:

Check out my answer to CIO's best free SEO tool for businesses!

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Digital Marketing Strategies in 5 Easy Steps

Digital Marketing Strategies in 5 Easy Steps | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Digital marketing is crucial if you want to succeed online. To help, here is a list of 5 easy digital marketing tactics that any business can implement.
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This Guy Has No Freaking Clue About Modern SEO

This Guy Has No Freaking Clue About Modern SEO | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
This guy wrote that there are five keys to scoring that ever-coveted spot at the top of Google search results without modern SEO. Here's why he's wrong!
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WordPress 101: How to Make Your Site Search Engine Ready

WordPress 101: How to Make Your Site Search Engine Ready | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
There are many settings and plugins available to optimize WordPress sites. Here are the ones that will help most businesses' web marketing efforts.

Via Bonnie Burns
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Bonnie Burns's curator insight, July 13, 2015 11:21 AM

Because WordPress is open source, there are plenty of plugins you can use to help make your website more search engine friendly and web marketing ready.

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Get Your Human SEO Tips at Affiliate Summit East 2015!

Get Your Human SEO Tips at Affiliate Summit East 2015! | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Will you be at Affiliate Summit East 2015 from August 2-4 in New York City? If so, then my Human SEO session is one that you won’t want to miss!
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27% of Humans Use Questions When Searching Online

27% of Humans Use Questions When Searching Online | SEO & Digital Marketing Tips for Small Businesses | Scoop.it
Did you know that humans use question formats when using search engines 27% of the time? No? Then you need to check out these stats to optimize your content for your target market. Accordingly to a study by Blue Nile Research, appropriately named the Psychology of the Searcher: Patterns in How Searchers Formulate Queries, such […]
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