Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
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Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
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Rescooped by Gabriel Catalano from Social Media Curation par Mon Habitat Web
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Facebook va bientôt mesurer le ROI de ses impressions publicitaires

Facebook va bientôt mesurer le ROI de ses impressions publicitaires | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Désormais ce n’est plus une surprise, Facebook cherche à rentabiliser ses services au maximum. Le géant américain peine à trouver des solutions profitables malgré son audience d’1 milliard d’utilisateurs et son arrivée à Wall Street en mai dernier (qui laisse encore certains dubitatifs lorsque l’on connaît la situation de Facebook).

 

Cette entrée en bourse fait d’ailleurs davantage office de couteau sous la gorge plutôt que de réel conte de fées. Une des principales raisons : la transparence ordonnée par cette activité boursière qui l’oblige notamment à dévoiler certains résultats plutôt embarrassants (comme le pourcentage de faux-comptes par exemple).

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PS : un article très complet mais j'aimerai bien savoir comment Facebook sait que "l’internaute voit la pub mais ne clique pas" ?

 


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Rescooped by Gabriel Catalano from Comunicación, Mercadotecnia, Publicidad y Medios...
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Coca-Cola Content 2020 Part One Super interesante video con la estrategia creativa de contenidos e historias de Coca Cola parte 1

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall

 

 

Super interesante video con la estrategia creativa de contenidos e historias de Coca Cola parte 1


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Rescooped by Gabriel Catalano from SOCIAL MEDIA, what we think about!
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


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Rescooped by Gabriel Catalano from visualizing social media
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67% of Businesses Say Social is Integral to Marketing Plans [infographic]

67% of Businesses Say Social is Integral to Marketing Plans [infographic] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.

The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.

 

The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. Visit the link to view the infographic, as well as further interesting findings from the research data...


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Rescooped by Gabriel Catalano from Learning, Brain & Cognitive Fitness
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Your Brain on Marketing (What Happened to the $ Sign on Menus?)

Your Brain on Marketing (What Happened to the $ Sign on Menus?) | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Why are we so susceptible to marketing? Why are our desires, habits, and opinions so easily molded by advertising and propaganda? We don’t know the answer to this question, but the answer lies within the architecture of the brain. While there are probably many different answers to this riddle, two may be of most relevance: imitation and associations.


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