Brand communication in the digital age
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Brand communication in the digital age
Socialness and interaction at work to reshape brand and consumer relationships
Curated by Marco Bandini
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What Is Programmatic Advertising And Is It The Future?

What Is Programmatic Advertising And Is It The Future? | Brand communication in the digital age | Scoop.it
I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding.
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Costa Concordia: Italians buy t-shirts with 'Get back on board, for ----'s sake!' logo - Telegraph

Costa Concordia: Italians buy t-shirts with 'Get back on board, for ----'s sake!' logo - Telegraph | Brand communication in the digital age | Scoop.it
Italians show anger at the Costa Concordia cruise ship captain, Francesco Schettino, with t-shirts screaming...
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Number of women in top ad agency jobs falls by 26 per cent | Women's Views on News

Number of women in top ad agency jobs falls by 26 per cent | Women's Views on News | Brand communication in the digital age | Scoop.it
A report shows that the number of women in top positions in UK advertising agencies has fallen to the lowest proportions since 2003.
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Mais Non! France's "Free" Cell Phone Service Will (Likely) Never Work In The U.S.

Mais Non! France's "Free" Cell Phone Service Will (Likely) Never Work In The U.S. | Brand communication in the digital age | Scoop.it
This week saw the launch of what could be seen as a revolutionary cell phone service in France.
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5 Proven Ways to Generate Revenue From Facebook

5 Proven Ways to Generate Revenue From Facebook | Brand communication in the digital age | Scoop.it
Can you really make money from Facebook? If you understand what your customers value, the answer is "yes" - if you put in the effort.
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5 Tools to Battle Social Media Content Overload

5 Tools to Battle Social Media Content Overload | Brand communication in the digital age | Scoop.it
These are my top 5 Tools that I use every day to battle social media overload.
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High-End Brands Are Missing the Boat on Mobile, Study Finds

High-End Brands Are Missing the Boat on Mobile, Study Finds | Brand communication in the digital age | Scoop.it
Prestige retailers are largely failing to keep pace with consumer demand for mobile shopping, a study from research firm L2 suggests.
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How Wireless Power Can Light Up Retail Packaging Like a Christmas Tree

How Wireless Power Can Light Up Retail Packaging Like a Christmas Tree | Brand communication in the digital age | Scoop.it
Fulton Wireless Power Used in Packaging...
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Why Students Like Social Media But Schools Don’t | Edudemic

Why Students Like Social Media But Schools Don’t | Edudemic | Brand communication in the digital age | Scoop.it
Why Students Like Social Media But Schools Don’t | Edudemic http://t.co/oZZ6bCcN vía @edudemic...
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Axe Anarchy: First Comic Created in Real Time

Axe Anarchy: First Comic Created in Real Time | Brand communication in the digital age | Scoop.it
Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues.
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Toyota Yaris: Rap Your Rants Facebook App

Toyota Yaris: Rap Your Rants Facebook App | Brand communication in the digital age | Scoop.it
Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that's been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick,...
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Pinteresting Trend in Social Media

Pinteresting Trend in Social Media | Brand communication in the digital age | Scoop.it
The social media space continues to evolve.
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Is Social Media Overrated Regarding Brand Impact?

Is Social Media Overrated Regarding Brand Impact? | Brand communication in the digital age | Scoop.it
I think we are starting to head into a very good direction with regard to social media and its impact on business.
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Pinterest Now On Par With Twitter, Google For Driving Traffic, Says Study [STATS] - AllTwitter

Pinterest Now On Par With Twitter, Google For Driving Traffic, Says Study [STATS] - AllTwitter | Brand communication in the digital age | Scoop.it
Pinterest Now On Par With Twitter, Google For Driving Traffic, Says Study [STATS]...
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Social media cases study: Tesco and social shopping platform Foodie.fm

Social media cases study: Tesco and social shopping platform Foodie.fm | Brand communication in the digital age | Scoop.it

Tesco becomes a social business by linking its product assortment to Foodie.fm a recommendation server which learns from users' eating and purchasing habits and suggests recipes and groceries that match their taste profile.

 

Foodie.fm, available as free app on iPhone, Android and Nokia applications, as well as via the Web and Facebook, enables users to make friends with other food lovers and to swap cooking tips and recipes. Visitors can create an editable shopping list, based around a meal, by clicking on photos of recipes. For example, if a user was to click on the recipe for beef burgers, the shopping list would consist of mince meat, onions, salt, etc.

 

Read on at http://www.freshnetworks.com/blog/2012/01/10896/


Via Gregoris Mentzas
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Small Businesses Can Go Zaarly, Dude | Social Media Explorer

Small Businesses Can Go Zaarly, Dude | Social Media Explorer | Brand communication in the digital age | Scoop.it
Peer-to-peer commerce site Zaarly discovers a neat, untapped lead generation mechanism for small businesses.
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Facebook Launches 'Listen With,' Lets You DJ for Friends

Facebook Launches 'Listen With,' Lets You DJ for Friends | Brand communication in the digital age | Scoop.it
Facebook wants you to listen to music with friends -- even if you're not within blaring-speaker distance.
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Black Friday Online Sales Up 24.3%

Black Friday Online Sales Up 24.3% | Brand communication in the digital age | Scoop.it
Research from IBM reports that Friday's online retail sales and traffic trumped Black Friday 2010.
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Smaller Social Sites See Significant Boost in Usage - eMarketer

Smaller Social Sites See Significant Boost in Usage - eMarketer | Brand communication in the digital age | Scoop.it

Tumblr, Pinterest and Google+ are emerging as a newer crop of popular social media sites.

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Levi’s Uses Instagram To Find Their Next Star @PSFK

Levi’s Uses Instagram To Find Their Next Star @PSFK | Brand communication in the digital age | Scoop.it
Fashion brand uses popular photo-sharing service to crowdsource talent for their advertising...
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Finalists: Top 10 Social Media Blogs 2012

Finalists: Top 10 Social Media Blogs 2012 | Brand communication in the digital age | Scoop.it
Top 10 Social Media Blog Finalists: Here are the finalists for our 3rd annual contest and how our judges will make the final winner selection.
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World's first Facebook timeline campaign (video)

World's first Facebook timeline campaign (video) | Brand communication in the digital age | Scoop.it
Some of you have probably seen this piece of work over the last week, it's a campaign by the Israeli Anti-Drug Authority which has created the world's first Facebook Timeline campaign.
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Infographic: Compare Apples to Apples

Infographic: Compare Apples to Apples | Brand communication in the digital age | Scoop.it
Just when you thought Infographics had eaten temselves (infographics about infographics), in comes a new version. Compare something in quite a left-field way: real apples with (computer) apples.
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