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Data Integration as a key for Big Data success

Data Integration as a key for Big Data success | HTML | Scoop.it
If you want to figure out Big Data and marketing, it starts with one core tenet and eight basic questions.

Via Luca Naso
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Luca Naso's curator insight, November 15, 2015 11:50 AM

A key topic when trying to leverage Big Data is data integration.

Data integration can take long time and is crucial to really benefit from big data.

 

Silo breaking, made possible by data integration, is what can let a company move from applying short-term tactics to creating a long-term strategy.

 

It goes without saying that without some good questions (i.e. business objectives) even good data integration is of little use.

One good suggestion for defining the goal is to put the customer in the center, for real.

 

8 basic question to help you get started on the right track:

1. Who is your customer?

2. What do they need?

3. What data should you be looking for to see if you are delivering?

4. Where is the data coming from?

5. How is it stored/organized?

6. Who looks at it and how often?

7. Who is analyzing it?

8. Who is presenting it?

Auriane Boyé's curator insight, November 26, 2015 7:08 AM

A key topic when trying to leverage Big Data is data integration.

Data integration can take long time and is crucial to really benefit from big data.

 

Silo breaking, made possible by data integration, is what can let a company move from applying short-term tactics to creating a long-term strategy.

 

It goes without saying that without some good questions (i.e. business objectives) even good data integration is of little use.

One good suggestion for defining the goal is to put the customer in the center, for real.

 

8 basic question to help you get started on the right track:

1. Who is your customer?

2. What do they need?

3. What data should you be looking for to see if you are delivering?

4. Where is the data coming from?

5. How is it stored/organized?

6. Who looks at it and how often?

7. Who is analyzing it?

8. Who is presenting it?

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Medico - Medical & Health WordPress Theme Download

Medico - Medical & Health WordPress Theme Download | HTML | Scoop.it

Medico – Medical & Health WordPress Theme (Health & Beauty) Download 


Via Kevin Laporte
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Scooped by Ludwig Calderon
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What is XML?

What is XML? XML stands for EXtensible Markup Language XML is a markup language much like HTML XML was designed to carry data, not to display data XML tags a...

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